Many novice sellers don’t know how to run a store. When they first opened a Taobao store, they were a little confused. Before you learn how to operate, it is recommended that you take a look at the following points.
1. Understand the rules
No matter which platform you go to to open a store, the first step is to understand the rules of the platform. If you choose to open a store on Taobao, you must naturally take the initiative to understand the rules of Taobao. This will help you avoid "stepping on the mine" after opening a store; it can also reduce the possibility of a store being complained about if you are not aware of the rules of the big promotion.
2. Find the right positioning
For the positioning of Taobao stores , the first thing is to know which industry you want to engage in, which category you know better, and which one is more suitable for you, and have a good source of goods; then it is to think about the target group: their age group, their preferred style, and how much pricing are, no matter how the store is integrated in the later stage, the store's style and target group must remain unchanged, otherwise fans will leave you.
3. Quality Assurance
Products are king. If even the most basic quality of the product cannot be guaranteed, and the quality of the product received by the buyer is far from what you describe, you will feel that you have been deceived, giving them a very poor shopping experience, and leaving a very bad impression. Then, no matter how high the discount in your store is, the buyer will not buy back. You should know that the charm of quality is that it can buy back.
4. Analyze the data
Data analysis of products is indispensable. Because through the quality of the data, we can know which aspects need to be optimized to achieve better results; the good aspects will continue to be maintained. This will allow the store and baby to be improved, and can also develop better and longer-term in Taobao.
5. Promote
Taobao promotion is divided into free promotion and paid promotion. Paid promotion is the familiar direct train , drilling exhibition and Taobao customers. The investment in these three promotion methods may not necessarily bring corresponding gains; free promotion depends on your own content marketing methods on other platforms such as Weitao, Weibo, WeChat, etc. Of course, we must first formulate a corresponding promotion plan and implement it according to the plan.
6. Careful service
Customers are God, so we must strictly grasp the service quality of customer service. First of all, pre-sales service requires being very familiar with your own products, so that you can effectively solve the buyer's problems; after-sales service, buyers must be given corresponding consumption guarantees so that buyers can use it with confidence. You should also pay great attention to the choice of logistics companies. An efficient logistics company can reduce the low logistics scores you receive; if you give gifts, it is best to be related to your baby, which can improve the buyer's shopping experience. (Source: Seller Information)
Thank you for your attention and support to Laogao E-commerce Club . Please indicate the source of the reprinting website www.shxuanming.net
Click to register to apply for the qualification to attend the Laogao e-commerce classroom. Laogao strongly invites e-commerce veterans to teach everyone step by step, increase their popularity and create a hot product, and occupy the first place in the category !
EN
CN
