How to play the direction of visitors in the diamond exhibition?

　　The launch of diamond exhibitions is an indispensable targeting of visitors. There are many targeted stores to choose from in the targeting of visitors. So how can we make our traffic more accurate and target the right store? How do we need to optimize our visitor targeting?

　　Before doing targeted optimization of diamond exhibition visitors, we must know how to go to shops with higher similarity.

　　Common ways to find a store:

　　Step 1: Find a store

　　1. Similar store method: standard reference (A. The main recommendation model is consistent B. The price is consistent <the selection price is similar or higher than your price>C. Product sales (high sales require testing, and no choice if the sales volume is below 50) D. The store style is consistent

　　2. Similar baby method: (Store is a hot shop and more suitable for this method)

　　Search for your main recommendation model in full title, find similar or same model

　　3 keyword method

　　(1) Use the direct train keywords (according to the number of transactions completed in the last 14 days or 30 days) and then search for keywords (refer to the previous 4 major standards to select the store)

　　(2) Business consultant transaction keywords/competitive product transaction keywords, find words with more transactions, put the search box to search (refer to the previous 4 major criteria for store selection)

　　Step 2: Create a targeted test plan

　　Perform the selected store by unit testing, keep one unit in a constant direction to one store, and build multiple units in a plan.

　　The regional time is set according to the business consultant. During the multi-unit testing process, some units will consume relatively quickly, and then pause!

　　When each unit displays an index of >2000, you can compare the click rate of each unit. Units with click rate below half of the highest unit click rate are paused. Because I can't see the conversion on the first day of testing, the plan will not end on the first day and I will choose to pause. On the next day, you can start the test again if you see a converted unit. If the click-through rate is still too low, you can continue to pause. Check whether the data has been converted on the third day. This time, if the click-through rate is low and there is no conversion, you can remove it (products with high order-of-customer price are mainly judged by click-through rate elements and collection and purchase).

　　Through one unit, one store, one resource position, and one creativity (it is recommended to use your own store to test creativity with high click-through rate first), so that better stores will be left in the end through the click-through rate and conversion rate, and poor stores will be suspended.

　　After testing a good targeted population, we must regularly change the material/expand the resource position so that your precise customers can cast a full net. In the conversion, the targeting can be pulled out separately to make plans and placement. For example, the conversion of your own store is very good, so you can pull it out separately to make a plan to maintain old customers. Budget and basic settings are better controlled. Precision traffic is always tested and optimized. Testing is the essence! Optimization is the kingly way! (Source: Seller Information)

Thank you for your attention and support to Laogao E-commerce Club . Please indicate the source of the reprinting website www.shxuanming.net

 Click to register to apply for the qualification to attend the Laogao e-commerce classroom. Laogao strongly invites e-commerce veterans to teach everyone step by step, increase their popularity and create a hot product, and occupy the first place in the category !