Gather customized items and play integrated marketing - sharing of Laogao E-commerce Club members

　　At the regular meeting of Laogao E-commerce Club, Mr. Huang shared with all members about the marketing knowledge about customization.

　　Mr. Huang:

　　Everyone knows the background of the customization event. It is an activity for preheating for four days and three days. At that time, there were very few people who could participate in the customization event, and the registration fee was 100,000 yuan. The first day of sales of 1 million yuan can be sold for four days. You must be clear about what the waiter has to ask for you and make a judgment.

　　The theme must be effective and creative. Before setting the theme, we must analyze our products and our consumer groups, what we can achieve, and the first point of doing an activity is to determine the theme and clarify the direction of the activity. When consumers buy products, they may be moved by your discount activities, but you will eventually be moved with emotion. It is very important for us to make consumers remember us.

　　The first point is that health is what the public needs. Health is very important to consumers. Our products can also give car owners a comfortable environment and easy to manage. The second point belongs to the youthful fashion of young people. Thoughts and your thinking determine your results, and our colors and styles meet the needs of the target population. The third point is health is the most dazzling wealth of youth. At this age, everyone is working hard in the rising period of their careers. The fourth point is that what health has disappeared. The most expensive thing is time. It will not come back when it passes. The fifth point is emotional resonance, allowing products to enter the soul. We use micro-film and page styles to impress customers. Products with emotions will be remembered. Finally, it is summarized as healthy and youthful we are on the road. In the early stage, be sure to think about your consumer groups and analyze their thoughts, lives and needs.

　　After you determine the general direction, you need to refine the selling points. First, the theme attracts him, then tell him the characteristics of the product, tell them to customize the details for them, and then strengthen the details of the baby. All content must consider the customer's ideas and your selling points.

　　How can we make the sales landed through overall traffic focus? The event introduction first tells him the time of joining the group, the delivery time, the signing and acceptance of goods, and the excitement step by step.

　　Promotion introduction, how do we integrate the overall traffic to the final explosion? Micro-movies are the highlight, Taobao’s hard-promotion attracts traffic, and Weibo is also a way. Gift gifts from Taobao and Taobao outside must be attracted and focused in the early stage. When planning the overall sales, you need to arrange the overall links.

　　Our ultimate goal is to engage customers through a series of interactions and create emotional resonance. The best marketing method is to make the product have social attributes, and customers are willing to participate in your activities and are willing to play with you. We have activities to build Weibo stores, linking them one by one, and creating publicity and momentum.

　　When doing event marketing, we need to have a topic. We have prize-winning Q&A every day on Weibo, locking consumers, and having to give up can lead to gain. In terms of the forum, we have a dedicated team to create a topic for everyone to pay attention to it and promote it in every influential section. Through micro-film, I will give you a profound introduction to the characteristics of our products.

　　The transaction time of platform activities is very short. We set up conflicts of interest points during a certain consumption period, but these conflicts of interest points make customers seriously distrust excessive business behavior, resulting in slow order placement and affect transactions. We will make some charitable donations to let everyone get rid of this feeling and feel that it is really seeking benefits for the car owner. Free trials can focus on some people, generate traffic, and increase popularity. The first stage of member marketing is to interact with members, the second stage is to use members, and the third stage is to send text messages.

　　Activity data is the final presentation of the activity.

　　At the beginning, we should analyze the overall environment based on the information of the waiter, analyze our customers, analyze which points we start from, and then think about the selling points, the page, and the promotion.

　　Men 1: How much is the overall cost of your overall planning? I want to know. We are a peer. I want to know how the repurchase rate of your product is. When the repurchase rate is very low, and you increase the social attributes of the product very high, how do you accumulate the brand?

　　Mr. Huang: The most famous thing about micro-films is that of micro-films, and I don’t remember the fees very much. Regarding the repurchase rate, our product repurchase rate is very low. We have many new customers and we have promotions on the forum.

　　Men 2: I know your average order price is very high, how do you maintain the performance ranking?

　　Mr. Huang: Why does the wireless traffic on the hot air have a lot of traffic? Because of the support of stores, why are Taobao brands now declining? Offline brands are doing well online. Our products are promoted offline. Everyone has a sense that although we do not have the sales volume of 10,000 or 20,000 pieces, we have a good segmentation. What should be done most in every time period.

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