Logistics companies' emphasis on delivery service capabilities is shifting from small and medium-sized goods to large goods. On October 26, Cainiao Network stated that on the eve of "Double 11", Cainiao Network joined hands with Ririshun and other partners to make efforts to deliver large-scale products. Previously, there was news that Shentong Express would launch a express delivery business targeting the delivery of large-scale goods. Some analysts believe that compared with the self-operated systems of e-commerce logistics such as JD.com and Gome, large-scale logistics distribution with integrated delivery and installation is not Cainiao's advantage. By leveraging the advantages of big data and leveraging Ririshun's logistics and distribution resources, Cainiao Logistics may gain a foothold in the large-scale distribution market.
As a strategic partner of Cainiao Network , Ririshun will undertake the latter's large-scale logistics and distribution work on this year's "Double 11". It is understood that Cainiao Network and Ririshun will increase the inventory turnover of long-tail commodity inventory and the replenishment scope of best-selling commodities based on the existing 31 warehouses, thereby stimulating sales. Through the consumption forecast data provided by Cainiao Network, Ririshun will manage the capacity of large items in the warehouse, adjust the inventory configuration according to the demand of each district and county, and alleviate the delivery pressure in the last mile.
It is reported that Cainiao Network has now joined hands with partners such as Ririshun to launch a large-scale logistics forward warehouse model. Yu Zhenchao, deputy general manager of Ririshun Logistics, said that forward warehouses are an extension of traditional first- and second-level warehouses, which can realize the replenishment method of more frequent and less batches for best-selling products. When large orders surge, forward warehouses can reduce the pressure on the main warehouse and avoid liquidation. At the same time, Yu Zhenchao said that small and medium-sized products have always been a hot-selling product for e-commerce "Double 11", and as consumers gradually become accustomed to purchasing large items at night, the importance of large-scale logistics distribution is increasing day by day.
In the view of industry insiders, as the small item market gradually becomes saturated, the demand for delivery of large items in e-commerce is becoming increasingly strong. Relevant data shows that although the e-commerce penetration rate of home furnishings and home appliances is around 10%, it has maintained a growth trend. It is expected that the penetration rate of e-commerce channels in the home appliance category will reach 40% and furniture will reach 30% in 2020.
Faced with new entrants who frequently jump out of the industry, Cainiao senior logistics expert Zhan Ning said that Ririshun is different from express delivery companies targeting the large-scale delivery market. It not only emphasizes the fast delivery speed, but also emphasizes the accuracy of delivery. To this end, in this cooperation, both parties will work together online and offline. Online, Cainiao Network provides consumption data, and offline Ririshun provides logistics distribution stations covering more than 2,900 counties across the country and more than 17,000 service provider outlet resources. Zhan Ning further explained that during the "Double 11" period, the penetration rate of Cainiao electronic noodle sheets in large-scale logistics will also be greatly improved, thereby reducing the chance of mis-issuing goods and meeting consumers' needs to view logistics node information throughout the process.
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