Laogao E-commerce Newspaper on October 20th

　　#Laogao E-commerce Newsletter# [October 20th E-commerce Morning News] 1. Tmall Double Eleven pre-sales are launched; 2. Tmall Double Eleven screen opens 140,000 brands and million stores to create a carnival for consumers; 3. Regardless of sales, Tmall's "Double 11" focuses on testing new retail; 4. "Double Eleven" is about to shortage of cartons, e-commerce promotes recycling; 5. Dou Jingtong was asked for a 100 yuan copyright fee.

　　1. Tmall Double Eleven pre-sale starts

　　On October 19, Tmall announced the launch of "Double Eleven" pre-sale. Cainiao Network also announced that it will improve logistics efficiency and serve consumers. It is understood that Cainiao has signed charter agreements with several airlines to provide logistics services during the "Double Eleven". In addition, the overseas warehouse of Cainiao is ready in advance. A large number of Chinese brands have entered the global market through Cainiao overseas warehouses. Guan Xiaodong, general manager of Cainiao International, said that during this year's "Double Eleven", Cainiao will bring the Chinese solutions of the express delivery industry overseas, allowing consumers around the world to feel the speed of China. In addition to the acceleration of export logistics, imported logistics will also be faster this year. Guan Xiaodong introduced that in addition to bonded warehouses, Cainiao has expanded the global warehousing layout of imported logistics and improved the overseas shopping experience of Chinese consumers. (Source: China Securities Journal)

　　Hot comments from netizens: If Double Eleven is too complicated and you are confused, you will have no desire to shop

　　2. Tmall Double 11 openings 140,000 brands and million stores to create carnival for consumers

　　October 19th: At 3 pm on the 19th, the pre-sale of the 2017 Tmall Double 11 Global Carnival was officially launched. The 2017 Tmall Double 11 Gala will be scheduled for Shanghai on November 10. The "Super Bowl" gold medal producer David Hill continues to direct, and the "Silicon Valley + Hollywood" mode will set sail again.

　　"New Retail" is the full anniversary. This year, Tmall Double 11 will become a "major parade", and the reviewers will be hundreds of millions of online and offline consumers around the world. More than 140,000 brands around the world invest 15 million good goods, and more than 1 million merchants at home and abroad connect online and offline, nearly 100,000 smart stores, 600,000 retail stores, 50,000 gold medal stores, 4,000 Tmall stores, and 30,000 village Taobao will provide consumers with the best shopping experience; core business districts in Beijing, Shanghai, Hangzhou, Guangzhou, Nanjing and other places will emerge during Double 11. Tmall will also cooperate with brand owners to issue 10 billion yuan in shopping allowances to global online and offline consumers.

　　3. Regardless of sales, this year, Tmall's "Double 11" focuses on testing new retail

　　The new retail concept has been proposed for the first anniversary, which coincides with the " Double 11 " consumption node. This year, Alibaba no longer only sells sales, but uses this to attract consumers' attention to many of its new businesses. On October 19, Tmall announced the launch of the "Double 11" global carnival pre-sale event, which means that the opening of Tmall's "Double 11" this year. From first- and second-tier business districts to third- and fourth-tier convenience stores, there are a number of domestic brands and a large number of international brands outside, all of which are attracted by Tmall to this consumer carnival. It is worth noting that compared with previous years' persistence in sales, this year's "Double 11" Tmall pays more attention to the inspection of the results of new retail projects that have laid the foundation for the past year. (Source: Sina Technology)

　　Hot comments from netizens: I only care if the things this year are really cheap

　　4. "Double Eleven" is coming to a shortage of cartons and e-commerce pushes recycling

　　It was learned from multiple e-commerce platforms and merchants that if the merchant has a long-term supply agreement with the carton supplier, the price and supply will be basically not affected, but the re-purchase part will require the latest market price. It is worth noting that the price increase of cartons has also promoted the actions of saving resources and recycling packaging. Many e-commerce platforms have controlled the use of cartons by exploring ways to reduce packaging, increase carton recycling efforts, and share express boxes, and promote the "greenization" of express delivery. (Source: China.com Finance)

　　Hot comments from netizens: I hope that while e-commerce develops, environmental protection work can also keep up

　　5. Dou Jingtong was asked for 100 yuan copyright fee

　　The cover of Dou Jingtong's new album was exposed, and it was pointed out that the boy with a sarcastic look on it was her little cousin. In response, Dou Jingtong said that his cousin not only did not object, but also asked her for 100 yuan in copyright fees. Tongtong talked about the process of choosing a cover by himself, "Hey, it's it" is also very casual, and his cousin's words "Hey~ It doesn't matter" are so cool that he has no friends. (Source: Sina Weibo)

　　Hot comments from netizens: OK OK OK OK OK Your whole family grew up drinking queer people.

　　6. 2017 China app rankings: The traffic dividend is gone, and there is not much time left for small players!

　　China's e-commerce field is in a stable state, and the rankings are not much change. Alibaba has always occupied an important position in China's e-commerce. No. 1, 5, 8, 11, and 16 in the rankings are Alibaba's products, but the only difference is that Pinduoduo surpasses JD.com in shopping. Are you surprised or surprised? (Source: 36Kr)

　　7. 22 minutes! Tmall Double 111 first cash red envelope was drawn

　　At 3 pm on October 19, with the official launch of the 2017 Tmall Double 11 Global Carnival, the Tmall Double 11 "Torch Red Packet" with a total prize pool of up to 250 million was also launched at the same time! At 15:22 pm, Weibo user "Li Lidu" sent good news, suspected of offering the first "Legendary Red Packet" for Double 11 this year. It is reported that the value of this red packet can reach up to 1,111 yuan. The user said, "This year's Tmall Double 11 is so happy, it's really like a holiday." (Source: Tianxia Online Business)

　　8. Miao Wei of the Ministry of Industry and Information Technology talks about "speeding up and reducing fees": the average monthly traffic of users has exceeded 1.8G

　　On the evening of October 19, Miao Wei, Secretary of the Party Leadership Group and Minister of the Ministry of Industry and Information Technology, answered reporters' questions about operators' "speeding up and reducing fees". Miao Wei said: "Speed-up increases the competitiveness of enterprises, and reducing fees and total social costs." While the fees are reduced, user usage has also increased exponentially. The current average monthly traffic has grown from 300M three years ago to more than 1.8G. (Source: Finance Network)

　　Hot comments from netizens: They reduce fees by giving away traffic, which is actually a temporary solution and can be cancelled at any time. In addition, when mobile gives away traffic, the more you can’t use it, the more you give it to you.

　　9. Xianyu launches "Credit AliSales" to sell second-hand hardware and arrive immediately?

　　Xianyu, an idle commodity trading platform under Alibaba, launched a new feature of "Credit AliSales" on October 19. If users want to sell 3C products such as mobile phones, tablets, computers, cameras to mobile phone recyclers on the Xianyu platform, as long as their credit score exceeds 600, the money will be directly received after placing an order online (no more than 2,000 yuan). Users can make an appointment to pick up the goods on site with free shipping at SF Express. (Source: 36Kr)

　　10. HaiLan Home also makes home life choices with MUJI

　　On October 15, the Tmall flagship store of HaiLan Youxuan Life Center quietly began trial operation, and the official website mall is also being built in full swing. HaiLan Home told Yibang Power Network that this is a new brand positioned as a one-stop home product collection store. It has 6,000 SKUs, covering three major fields: clothing, daily necessities and fashionable home furnishings. It has ten preferred product series: office supplies, cosmetics, dining table supplies, kitchen supplies, bedding, nursing supplies, travel supplies, daily necessities, clothing, and furniture supplies. (Source: Yibang Power Network)

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