Amazon adds Rs 16.2 billion to India's e-commerce business

Amazon has invested INR 16.2 billion in its Indian subsidiary 　　to compete with local e-commerce giant Flipkart during the Indian shopping season .

　　The investment was completed last month, with investors including Amazon Singapore and Amazon Mauritius, according to documents submitted by the Registration of Enterprises in India (RoC). On the other hand, Amazon's well-known competitor in India is Flipkart. It is reported that the company's sales have surpassed Amazon during this year's shopping season. In the first round of promotions, Flipkart's sales revenue was about INR 50 billion, while Amazon India's sales revenue was about INR 250-30 billion. However, Amazon has objected to the data.

"We are always committed to the Indian market business. In the long run, Amazon hopes that e-commerce can become part of Indian shopping habits and will continue to increase investment in necessary technologies and infrastructure to expand the entire ecosystem." 　　Two years have passed, and Amazon has now fulfilled its commitment to the total investment of the Indian market by $5 billion, but they are still actively investing in some other industry sectors (such as fashion). In fact, Flipkart is not outdone, and they have made great investments in groceries, fast-moving consumer goods and other commodity categories.

　　Previously, in order to further expand business operations, Amazon has injected INR 4 billion in its Indian logistics division and plans to invest INR 16 billion in its Indian payments subsidiary. In fact, Flipkart has been increasing its investment. Recently, it has invested $500 million in its payment platform PhonePe. The Bangalore-based e-commerce giant has also increased its investment in its logistics subsidiary Ekart (operating parent company is Instakart Services Private Limited).

　　In addition, it is reported that Amazon India is negotiating with BookMyShow, a movie and event ticketing platform, to build a strategic partnership. According to recent reports, under Diwali, India's online sales are expected to exceed 200 billion rupees (about 3.3 billion US dollars), and Assocham said the hottest online products include mobile phones, electronics, durable consumer goods, clothing and household appliances.

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