Evening News: Taobao officially launched the public welfare interactive product "Xiao Wandering Hotel", which has donated a total of 60 tons of grain; Douyin: 452,000 Danlongyan agricultural specialties were sold nationwide through online agricultural assistance activities; Kuaishou store e-commerce PK management rules issued by violations or permanently closed to participate in e-commerce PK rights; Wish announced that it had reached a cooperation with Wix; Cross-border e-commerce technology logistics group "Wuyouda" completed a round A financing of hundreds of millions of yuan...
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1. Taobao officially launched the public welfare interactive product "Little Wandering Hotel" and has donated a total of 60 tons of grain.
According to March 31, Taobao’s public welfare interactive product “Little Wandering Hotel” was officially launched today. According to reports, Xiao Wandering Hostel is a new charity interaction that helps stray animals through online cloud raising and offline: every small animal online corresponds to a real stray animal. Taobao users can directly enter this interaction by searching for "Little Wandering Hostel" or sliding the "My Taobao" interactive page. Data shows that since the internal testing at the end of 2021, the "Small Wandering Hostel" has donated a total of 60 tons of grain, and the benefits and assistance agencies are spread across six major cities across the country, and have undertaken all the pet food for more than 4,000 stray animals in the past six months. (E-commerce News)
2. Six major policies such as exemption from order disputes issued by Suning.com support merchants
On March 31, today, Suning.com released six support policies to platform merchants, covering "delayed delivery without assessment, order disputes exemption, entry and renewal, content support, service support, and advertising support" to reduce the impact of the epidemic on merchant operations. Specifically, Suning.com has implemented the policy of "no assessment for delayed delivery and no liability for order disputes" in 87 urban areas across the country, and exempted merchants from delayed delivery due to the impact of the epidemic. In addition, for merchants entering the market, Suning.com has launched low margin, low commission, and technical service fee reduction policies to lower the threshold for enterprises to enter. (E-commerce News)
3. TikTok: 452,000 Danlongyan agricultural products sold nationwide through online agricultural assistance activities
On March 31, today, Douyin e-commerce released the "Flame Longyan" data report. During the 7-day online agricultural assistance activity, the "Mountain Goods on Headlines" special support covers a total of 1,582 local small and medium-sized agricultural merchants, and 452,000 single Longyan agricultural specialties were sold nationwide through interest e-commerce. It is worth noting that during the event, Douyin E-commerce also launched topics such as Shancai’s headlines and Flavored Longyan. The related videos have been played in total 760 million times, and the number of interactions such as likes, comments, and sharing has reached 8.833 million times. (E-commerce News)
4. The e-commerce PK management rules for Kuaishou Store are issued in violation of regulations or are permanently closed to participate in e-commerce PK permissions
On March 31, today, Kuaishou e-commerce platform added the "Kuaishou Store E-commerce PK Management Rules", which will officially take effect on April 8. According to the rules, if there is a violation during the e-commerce PK process, the goods expert and the PK object bear the same violation responsibility, but if one party fulfills supervision and reminds the other party or terminates the violation promptly and proactively on its own, the platform may reduce or exempt it from disposal. (E-commerce News)
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5. Douyin Sports and Fitness Report: Live broadcast revenue of fitness anchors increased by 141% year-on-year in 2021
According to March 31, today, Douyin released the "Tik Tok Sports and Fitness Report". The report shows that users aged 18 to 23, mainly born in the 2000s, are loyal viewers of sports and fitness videos, and the number of views accounts for 30% of the total number of users of all ages. In addition, the top five sports and fitness videos released by users in each province are Guangdong Province, Jiangsu Province, Shandong Province, Henan Province, and Zhejiang Province. According to the report, in 2021, the number of Douyin sports and fitness videos increased by 134% year-on-year, and the number of creators increased by 39% year-on-year; the increase in fans of fitness anchors increased by 208% year-on-year, and the live broadcast revenue increased by 141% year-on-year. (E-commerce News)
6. WeChat internal testing of "Video Live Security Center"
The specific rules are: when the credit score is > 95 points, the account status is normal; when the account is ≤ 95 points, the corresponding penalty of the credit score will be triggered, such as the account will show abnormal states such as "the account is slightly restricted in flow" or "not available for the time being". In addition, in the credit score record, you can clearly view the deduction/return record of the live broadcasts that were punished this year. Click the single deduction record to view the corresponding score change details and screenshots of violation evidence, videos, etc. (E-commerce News)
Cross-border newsletter
7. Wish announces cooperation with Wix
March 31 news, Wish recently announced a partnership with Wix, where Wix e-commerce sellers can connect to Wish through the platform to expand their sales channels. It is understood that sellers can not only continue to manage their accounts through Wix, but also access Wish’s dashboard, track performance metrics, inventory, advertising, and customer communication. It is worth noting that Wix recently announced a cooperation with Amazon Multi-Channel Fulfillmenti to enable American sellers to use Amazon's order fulfillment services to meet one to two-day shipping needs. In addition, Wix is constantly optimizing payment methods, such as cooperating with Klarna to support sellers to provide more diverse payment methods for their customers. (E-commerce News)
8. Shopify and Scalapay reach cooperation to provide installment payment services
March 31 news, according to foreign media reports, Shopify recently announced a cooperation with Scalapay. Scalapay will be integrated into Shopify's payment system. Merchants that activate Scalapay can provide consumers with interest-free three-term payment services. It is worth noting that a previous survey by Shopify showed that 60% of Italians consider "installment payment" services when choosing whether to purchase products or services. From August to October 2021, sales of stores that provide installment payment services increased by 57% compared with the previous three months. In addition, providing installment payment services can increase purchase rate by 48% and conversion rate by 11%. (E-commerce News)
9. Amazon plans to pilot drone delivery services to 1,300 customers this year
On March 31, Amazon announced that it will pilot drone delivery services to 1,300 customers this year. As part of the Prime Airfreight program, the main goal of the service is to achieve airdrop autonomy. It is reported that testers will be recruited from Rockford, California, and University Town, Texas, and will start delivering in September. It is worth noting that Amazon's goal is to operate 145 drone launch stations, 250 drones, and deliver 500 million packages per year. (E-commerce News)
10. Cross-border e-commerce technology logistics group "Wuyouda" completed a round A financing of hundreds of millions of yuan
On March 31, cross-border e-commerce technology logistics brand Wuyouda announced that it has recently completed a round A financing of hundreds of millions of yuan. The investor of this round is eWTP Science and Technology Innovation Fund, and Hubin Capital serves as the exclusive financial advisor. It is understood that Wuyouda's headquarters is located in Ningbo, Zhejiang and Los Angeles, USA. As of 2022, Wuyouda has built an operation center network covering major developed economies in China, North America and Europe. It has a total of about 4 million square feet of self-operated warehousing and distribution system around the world, mainly distributed in Los Angeles, New Jersey, Atlanta, Dallas, Chicago, Vancouver, Toronto, the United Kingdom, Germany and other countries and regions. (E-commerce News)
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