Why does hot air stand out from a foreign trade store?

　　Thank you Crown Club and the opportunity to give me and the Hot Wind brand. Let me talk to you briefly. Then I will give you a brief introduction and then share my next! Hot Feng is not a very high-end company, but relatively stupid company, so there is no very high-end content in the content shared. This is the first and second. I started from offline. I was responsible for this online work two years ago, and I was responsible for offline work. Therefore, the club members also shared a lot of online information. Today I will talk about a little bit of the combination of virtual and real!

　　The road to the development of hot air

　　What about my sharing topic today! It is the brand path of hot air . How did hot air develop? What are our plans for online and offline now? First, a brand introduction. What about us! Hot Feng was founded in 1996 and has celebrated its 19th birthday this year. It was the boss at that time, and the couple were two. I don’t know if I open a foreign trade store. I don’t know if young people now know that foreign trade stores are just going to factories to get some foreign trade goods for sale. By the time of two thousand years, there is a good opportunity. After entering the position, of course, I have also accumulated a certain reputation in the industry. At that time, our first foreign trade store was on the other side of the Theater Road in Shanghai, where there were many foreign trade stores gathered there, but we were the first to enter the mall, starting from two thousand years. We also purchase some shoes from Guangdong for customized production.

　　Now there are two brands. Two major brands. One person is our main brand now. Hot air, another brand was founded last year. Called Wanying. This brand mainly produces home products! I don’t need to introduce the hot air product! That one is mainly based on shoes and then clothing. And small merchandise packages, etc. It is a relatively complete brand store. That night , Sakura mainly made some daily necessities. For example, some toys, some stickers, etc. There are many small and interesting daily necessities. Because we think this is also a trend in future development. As this middle class slowly grows up. The demand for these small commodities will become increasingly strong. This is what we saw when we visited Japan. There are such shops all over the streets. Should we talk about how many years will China go? There will also be many brands like this. This is a meager situation for us now.

　　We all do direct stores. There are now more than 800 stores. The average store area exceeds 300 square meters. There are more than 10,000 colleagues. All over the country. Then the annual growth rate is now about 30%. Including both online and offline. The 30% we went to first may not be a big deal after hearing this. Let’s talk about the growth rate of 30% first, it’s pretty good. Take out this page separately and talk about service policy. Why hold a page? It is to lay a little bit of preparation for the future. Our services are relatively OK in the industry, so the services are free. And these services have been carried out a long time ago. For example, this logistics return and exchange. It was two thousand years ago. It has begun. Free repair. All products can be repaired. Whether it was purchased from us. It can be repaired from other brands when purchased from hot air stores. And it's free. I borrowed an umbrella, but I didn’t just bring an umbrella when it was raining. Then go to the hot air shop to borrow an umbrella. No ID card or deposit is required. Hold the umbrella and go straight away. Then there are some other services. All are free.

　　Why does hot air stand out from a foreign trade store

　　We have summarized the following three points:

　　First point of pricing

　　Because at that time about two thousand years. Foreign trade goods are in short supply. Especially some good foreign trade goods are in short supply. At that time, some bosses who were out of stock in foreign trade! Many people make a lot of money. But what about our boss! He may not have that strong desire for money. So from the beginning when pricing, I thought I just had to make a reasonable profit. In fact, you can make more money! He thinks I just need to make a reasonable profit. So, the price of hot air at that time. It is relatively low in the entire market. So there will be a large number of guests. Arrived in the store. There was once a small shop, which was about 60 square meters. Can do business for 200,000 to 300,000 a day. And they are all relatively high-end customers. It was at that time that some people came from Hong Kong, Taiwan, and worked in Shanghai. Advertising company, some people who sold the company. Once you come to our store, you will buy a lot of things. Once you buy something, you buy something that costs thousands of dollars.

　　The second point is good service and after-sales experience

　　As we all know, at that time, about two thousand years. In fact, two thousand years ago, the country had not yet issued any. Some policies on return and exchange. At that time, the country still did not support seven-day unreasonable return and exchange . At that time, if so. You buy something and then you have to return an item. That is a very difficult thing. What is the difficult method? Maybe there will be a big fight with him. Maybe you have to take some relatives. Your uncle, or your uncle! What are industrial and commercial, taxation, etc. These names need to be brought out. Then I can return the goods. But we were already at that time. No reason to return and exchange. Sometimes some customers even buy products that are more than a year. But as long as it is not used. All can be returned and exchanged without reason. As long as we know these shoes, they are sold in our store. This is a new pair of things that can be returned and exchanged. And our after-sales service. Because the most involved shoes are repairs. Especially before. Now you may throw away a pair of shoes. At that time, everyone will have to wear it for a while. Just go and repair it. When it comes to hot air, it is free to repair it. Repair and wipe it, and then return it to the customer. These services are still retained now. Always. Especially at the beginning of the stage. We treat our guests real. Put the guests first. Be sincerely concerned about their feelings. Truly protect their interests. Especially when many companies have conflicts with customers' interests. We all choose to trust our customers. To protect the interests of customers. In some return and exchange policies, some people have thought about some questions. Because some thefts often happen in physical stores. Because we don’t have small receipts for returns and exchanges. Then the person who stole the goods was returned and exchanged in the store. Wouldn't that be even greater? And then it also encourages these unhealthy winds. Then we still adhere to such policies. We believe in over 99% of our customers. They are all upright and honest. Then choose to tolerate it. Tolerate these losses and contributions.

　　The third point of hot fashion

　　The most important reason that emerged from a bunch of foreign trade stores was that it was later changed to customization and has been developing since it was produced. Actually, come to find our brand! Our franchisees and agents! Very, very many. Everyone also knows many brands that started their own business in the 1990s. For example, brands like Mebang, etc. At the beginning, they were mainly franchise agents and could grow rapidly. Then the risks you take are relatively small. But we chose the most difficult paths. Just choose to do direct sales. As we all know, these are more than 10,000 people. Relatively speaking, it is still very difficult to manage people, and it is very hard to manage people. It's also a very painful thing. Then at that time about two thousand years. Still in the department store. It was the time when the department store was the strongest. But we are also because of it. Our land prices are relatively low. Then the gross profit is not enough to start a department store. All are convenience stores. and this shopping mall. This shopping mall in recent years. Get up slowly. Then the department store felt like it was slowly walking down. It’s not that I chose this right path at that time. In fact, why choose these two points! It is all said that it is because of the gross profit of our land price at that time. Too low. We produce products for 100 yuan. Buy two hundred yuan. The gross profit is too low and you can't start a department store at all. The department store products are basically starting from thirty. It starts at 30%, but it just can't do it and then insists on going to convenience stores. Then go to this shopping mall. It just happened, I didn’t know about this road at that time! It’s Uniqlo. I don’t know about these brands, they are called Hot Fashion?

　　I think we don't have to make too much money. Try to serve the guests well. She is taken good care of the interests of the guests. I set a price like this. If done, it will be the same as fast fashion choice. Fast fashion has relatively low gross profit. Then the average selling price is also relatively low. Basically, they are all direct sales and then go to the shopping mall. It caters to this path. This is why it will develop a little more steadily today. When I came, I also talked to Lao Gao. Just don’t know what kind of things our partners want to hear? Maybe it's because everyone has heard too much about what they offer. Then I will briefly introduce a little offline stuff. It is possible to do it online and to do things offline. Then I will briefly introduce our business logic. It's inside the hot air! I like to draw some triangles. It is the triangle of our business logic. Those things on the top. The performance is basically not much to be improved within us. We think it is a natural thing. He made the following things for him. The industry will come out naturally. We call performance eggs. Call the brand our hen. Make good preparations for our brand and take good care of our hens. The eggs come back naturally. Then our operation process is our standardized process. We call him a chicken farm internally. Our organizational capabilities. We organized these 10,000 people. More than 10,000 people came to do this. Whether we are good at organizing or not. Is our efficiency high or not? This is very related to organizational capabilities. Because everyone is making the same product. Do you think there are any core secrets in the shoe and clothing industry? What core competitiveness do they have? Efficiency is very critical. Therefore, organizational ability is also very critical. The most important thing is what we are at the bottom of. It is our pursuit and our sense of mission. and our values. What do we want to do? How do we treat our guests? This is what we value the most.

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