During the Double Eleven period, everyone has plenty of time to set up the contents of these personalized details pages during Double Eleven warm-up period, or on Double Eleven. After the preheating of Double Tenth Day begins, the effects guided before are all through the Double Eleven board we gave, or through the previous data boards, which allows everyone to see what these effects will look like after conversion. After Double Eleven, we will have some data reviews, which can tell you what the situation is like when all user conversions really brought through these tools. Now our functions have basically been launched, especially the single and double page babies and smart posters, personalized update modules, and are open to the entire network, and personalized homepages and smart purchase orders are only open to Tmall.
The core part of our entry into Double Eleven is fans .
It has been a long time since fans appeared, especially many core merchants. They have collected a large number of fans through Weitao, a store with a lot of heart. How should these fans be used reasonably and effectively? During Double Eleven, we will provide some fans' gameplay, which will be divided into two key rhythm segments. The first rhythm segment is from October 8 to October 30. We will create momentum. We will use some multimedia gameplay and group retail to let your fans understand faster and earlier. This is from January 1st to November 10th, we will provide them with some gameplay, some product PK, and some rights and interests. On Double Eleventh, we can convert and consume well. Through the use of data from visitors and fans, we can make corresponding strategies and give you some recommendations. We will provide you with some gameplay and interactive games, and some multimedia interaction gameplay. At this level, we have a core place called Weitao. Weitao will meet the demands of fans and provide you with more Double Eleven atmosphere and tools. During Double Eleven, we will strongly transform the overall atmosphere. After the transformation, we will have some ways to grab elves and grab red envelopes. We can use some interactive tools to present some useful information when visitors enter Weitao, to achieve interaction and achieve some rights and interests. This is just a trend and a new way of playing. We also provide some tools to grab red envelopes and grab rights and interests with fans. We will use a gameplay of a LOGO puzzle. During the live broadcast, consumers can gather through a fragment and then piece together a complete picture. We have the opportunity to get a certain red envelope. We will also have some tools for live broadcast product selection. Based on your live broadcast content, we will provide some ways to choose products online. In the subsequent gameplay of Weitao, there is a fan poster show that is very suitable for the buyer show, which can allow your consumers to participate more and share. During Double Eleven, merchants can participate and make choices through this gameplay.
The facts fans can use them correctly and tap the potential of fans to purchase. The content of the membership is the platform with a core value definition. Members are your dealers. Their loyalty to the brand has certain transaction advantages over ordinary fans. We will provide certain operational channels and tools, and through some of our marketing methods, we can achieve the purpose of customer recall. It is divided into three stages, from October 21 to October 31, we mainly focus on attracting new products, from October 1 to November 10, we recall water storage, and officially start selling on November 11 to promote conversion. We have a three-piece set of sayings. The first is to understand what kind of distribution of members is, the second is member marketing tools and gameplay, and the third is the reach of all members and the whole region. What we want to achieve is attracting new products, recall and conversion. We have two tools to use the first one is the rights tool for official members and the second one is the three-party member interaction tool. We can use these tools to achieve the following effects, mainly five types, namely member-exclusive gift vouchers, points exchange gift vouchers, and the subsequent points-added purchase, members are preferred to purchase, and member-exclusive price, and our core tools and gameplay. Now we are basically using the first two, and we will gradually open up the subsequent ones.
From the perspective of reaching the channel, we have released some tools for the setback of Lantern Festival. We have carried out some fan recalls and old customers to maintain them. We will summarize our official three algorithm tools and personalized people through the marketing strategy of smart members. The underground delivery of time and store channels.
In terms of member gameplay, it is not like visitors and fans. Members need merchants to become merchants with members. We are now available for access to the member version. We will release a system version before Double Eleven, which is a more lineup gameplay. You can pay attention to some member systems and versions.
Thank you for your attention and support to Laogao E-commerce Club . Please indicate the source of the reprinting website www.shxuanming.net
Click to register to apply to join the well-known e-commerce network - Laogao E-commerce Club. Any merchants from all over the country, Tmall merchants, Taobao Crown Store, Jinguan Store, and other e-commerce platform merchants can apply to join!
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