A summary of prohibited words that sellers must not use

　　The prohibited words have been strictly investigated recently. Everyone immediately checks their own treasures. If they find out, the treasures will be deleted. At the same time, sellers who place the buyer's positive reviews on the details page, please note that if there are prohibited words in the positive reviews, they will also be checked. The reference materials for prohibited words are as follows:

　　1. Taobao false propaganda control announcement

       https://shangpin.bbs.taobao.com/detail.html?spm=0.0.0.0&postId=1936869

　　2. Special interpretation of the Advertising Law:

　　https://rule.taobao.com/detail-4202.htm?spm=a2177.7231193.0.0.q4H7oj&tag=self

　　3. Violating words for exaggerating publicity:

      https://helpcenter.taobao.com/learn/knowledge?version=old&id=20119776

　　4. Determination and punishment of information that does not match the actual situation:

　　https://rule.taobao.com/detail-2008.htm?spm=a2177.7231205.0.0.WtMBjG&tag=self

　　5. Which material names cannot be used for product titles?

　　Some categories such as clothing material description terms specifications, such as: pure wool, silk, etc. Please check the rules in the industry standard for details: https://www.tmall.com/wow/seller/act/pinkongrule

　　After clicking to enter the industry standard, please select the corresponding category of the navigation area to view the detailed rules:

　　6. Which words in the product title can’t be used?

　　Health food effects (for ordinary food):

　　Clear acne, lose weight, lose weight, eliminate acne, prolong life, nourish the kidney, remove acne, remove acne, remove acne, remove acne, remove acne, relieve fatigue, anti-fatigue, strengthen the heart, anti-aging, promote brain development, promote bone growth, promote metabolism, improve hypoxia tolerance, increase bone density, regulate endocrine, lower blood lipids, lower blood pressure, relieve visual fatigue, enhance immunity, assist lower blood sugar, regulate intestinal flora, promote lead discharge, repair gastric mucosa, lower blood pressure, lower blood lipids, regulate blood pressure, regulate blood lipids, regulate blood sugar, regulate vision, strengthen brain, supplement estrogen, reduce three highs, lower blood sugar, lower blood sugar, lower blood sugar

　　Does the following special makeup effects include the efficacy attribute values ​​of non-specially used cosmetics (title, main picture, page, product promotion):

　　Deodorant, sun protection on lips, spotlight, dilute dark spots, dilute areola, sun protection, anti-deletion, anti-hair loss, anti-hair loss, anti-UV rays, decompose melanin, breast enhancement, hair fixation and repair, anti-oxidant whitening, whitening, whitening and moisturizing, whitening, light spots, whitening and brightening, whitening and brightening, whitening and moisturizing, body beauty, freckle removal, anti-aging/anti-wrinkle, freckle removal, anti-aging/anti-wrinkle removal, body odor removal, exfoliation and whitening, dyeing, dyeing and color fixation, repairing and removing freckles after sunlight, shrinking pores and removing freckles, hand whitening, body shaping, shape contours, perming, hair removal, body slimming, chest tightness, eye sun protection, hair growth, anti-sweat removal, body odor removal, related introduction, banned terms about the new advertising method and cosmetic naming guide:

         https://maowo.tmall.com/discussion.htm?id=86314&circleId=19

　　Self-inspection notice for abuse of cosmetics special use cosmetics efficacy attributes:

　　https://maowo.tmall.com/discussion.htm?id=71022&circleId=19

　　7. Can the same style as a celebrity or celebrity name be used in the product title?

　　Dear, it cannot be used. Please fill in the title truthfully. You cannot use popular celebrity names or social phenomena, and you cannot use keywords that exaggerate or over-promise product effects. Please set them according to the industry standards of the corresponding categories. Please click here to view the relevant reference links.

　　8. Currently, the merchant center-store quality management (quality center) has launched new products

　　Violation warning plan can promptly verify information quality violations (such as limit words, efficacy words, etc.) in the main picture of the product title, etc. You can join with one click to reduce such violations in the store.

　　https://helpcenter.tmall.com/learn/knowledge?version=old&id=13426119

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