Mid-Autumn Festival is known as the four major traditional festivals in China, along with Dragon Boat Festival, Spring Festival and Qingming Festival. Because our country's folk customs attach importance to traditional culture and the inheritance of the custom of reunion with the full moon, the number of gifts buying during the Mid-Autumn Festival will increase a lot. The Mid-Autumn Festival is also a relatively large-scale festival on Taobao. Therefore, during this festival, we also need to produce and promote activities that are in line with the Mid-Autumn Festival. Why do we need to create a store page for events?
Because each event has traffic flowing from different groups of people, we need to display and tell customers what are the festival-oriented activities in the store through different event pages. And through the activity page, the activity atmosphere can also be well rendered, setting off the activity atmosphere, and will give customers a new visual and shopping experience.
At the same time, through the recommendation of the event page, it is easier for customers to find suitable products and improve conversion rates . Therefore, a good event promotion page is something we must and should prepare in the early stage of the event.
First of all, the store signs part, we need to replace it with a brand new store sign pictures that suits the Mid-Autumn Festival. Secondly, we need to understand what factors we need to pay attention to when decorating a store. Of course, it is best to apply these factors to our store designs when making store designs.
Color selection: Because the Mid-Autumn Festival will remind people of words such as moon viewing, moonlight, moonlight, and moon night at the first time. Therefore, in the event theme page during this festival, we can combine the customer's imagination and use blue starry sky, romantic purple or blue-purple combinations, and moon yellow to match the color of the page.
You can also use traditional reds that represent festiveness to interpret the theme of family joy. Through different colors, the visual experience and impression given by people are also different, but the purpose is to allow customers to naturally associate which festival event when they see the page.
Selectable elements on the page: Here we can choose elements dominated by the moon. The Mid-Autumn Festival itself is to commemorate the legend of Chang'e, and elements such as Chang'e flying to the moon and jade rabbit can also be added. There is also the custom of family reunion based on the Mid-Autumn Festival. We can also put pictures of the whole family reunion, etc. to set off the festive atmosphere.
After understanding the color matching and matching elements, we can also grasp the consumer demand of customers to give gifts to create product posters and event content.
During the upcoming Mid-Autumn Festival, we make a set of special pages for our mobile phone store that belong to this festival, which can better improve the conversion rate and activity of the store. Just at 7 o'clock tonight, Lao Gao E-commerce Class invited billion-level trader toto Tang to live broadcast "How to make a good version of the description details page for high conversions?" 》 Tell you step by step, and let consumers feel that our store is being updated at any time during the National Day and Mid-Autumn Festival. Giving people a sense of freshness and good impression can not only bring us greater benefits in terms of sales and popularity. 》》》Register now to attend the class
Click to register to apply for the qualification to attend the Laogao e-commerce classroom. Laogao strongly invites e-commerce veterans to teach everyone step by step, increase their popularity and create a hot product, and occupy the first place in the category !
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