Marie Dejia cooperates with Alibaba to launch unmanned beauty vending machine

　　The concept of "unmanned store" is getting hotter and hotter. After all, no one refuses the fresh feelings brought by new things. For a time, business giants and various capitals flocked in and tried the waters. Alibaba was even more diverse, testing the waters of unmanned supermarkets, cooperating with Marie Daijia to launch beauty vending machines, preparing to try unmanned cars, etc., which attracted a lot of attention.

　　The predecessor of the unmanned store

　　The development of unmanned stores is inseparable from unmanned vending machines.

　　According to relevant information, unmanned vending machines were introduced to China in 1993, and in 1995, the first domestic unmanned vending machines appeared in Beijing. These unmanned vending machines mainly appeared in airports, stations, schools and other places with dense traffic, mainly selling mineral water and beverages.

　　At present, there are about 210,000 unmanned vending machines in China, mainly Youbao, with a market share of beverage machines exceeding 40%. However, the current domestic unmanned vending machines are relatively simple in function and are far less mature than the Japanese unmanned vending machine market. It is reported that Japan currently has more than 5 million vending machines, which not only sell beverages (including beer, etc.), food, and cigarettes, but also sell game cards, books, umbrellas, toys, god signs, etc.

　　Shows a diverse form

　　Although domestic drone is still mainly beverage machines, the arrival of beauty color vending machines is still an upgraded version of drone in China, and the types and functions of drone are increasing.

　　In addition, although unmanned convenience stores have encountered a lot of criticism, in the long run, the unmanned business formats behind this industry are showing a diversified form. From July 21st to July 23rd, during the Tmall Beauty Festival, the unmanned color vending machine created by Marie Daijia and Tmall was unveiled in Yintai City, West Lake, Hangzhou. It is reported that the appearance of the unmanned color vending machine is similar to that of the unmanned color vending machine, but through the connection with the software and hardware data interface of Tmall backend, the brand and Tmall online and offline membership system are achieved. Consumers only need to open their mobile phones, scan the QR code to pay attention to the brand's Tmall store and pay, and they can take away the lipstick of the color number from the vending machine, and buy lipstick like buying Coke and mineral water.

　　In the future, in order to bring consumers a better experience, Marie Dejia said that it will go from hardware to software, from external vending machine shaping to internal product packaging, Marie Dejia Color Vending Machine 3.0 plan will be fully upgraded to meet consumers' needs in practicality, convenience, fashion and other aspects.

　　In the prosperous form, it seems that the development of unmanned stores will see new hope. Take Marie Dejia as an example. A total of nearly 1,600 lipsticks were sold in three days. One piece was sold in an average of one minute within the effective time. The lipstick sold in a single day of one machine is equivalent to the sales of Marie Dejia offline counters in one week. The most important thing is that through Marie Dejia’s unmanned vending machine, we can understand consumers’ preferences and carry out accurate brand research and development and operation today.

　　Although unmanned stores are currently in the trial stage, consumption upgrades and commercial diversification are still inseparable from the attempts of unmanned stores. As Alibaba Group CEO Zhang Yong said before, the ultimate experience of "new retail" is not "unmanned", but based on user experience, meeting and creating needs. New technologies will give digital wings to the business format and give users better insights. This is a challenge and an opportunity for the existing business model. Businesses who are willing to embrace change may have a better chance to advance to the next stage of new retail.

　　The role of unmanned vending machines is not only to provide consumers with a faster and more convenient consumption experience, but their types and functions will inevitably be more complete, helping brands enter the new retail stage through the collection of big data.

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