How can Taobao live streaming attract popularity quickly?

　　Accumulating fans is the basics of live streaming and the fundamentals of gaining popularity. If a newcomer wants to gain a foothold, he needs to accumulate a large number of fans within a certain period of time. For Taobao live streaming and Taobao sellers, the number of fans determines the sales volume of the store. How live streaming attracts popularity is a headache for Taobao anchors and Taobao sellers.

　　2016 can be said to be the first year of live broadcasts, and many large and small live broadcast platforms have emerged. Since Taobao Live's trial operation in March last year, there have been more than 10 million mobile users watching live broadcast content, and the number of anchors exceeds 1,000. Currently, the platform has nearly 500 live broadcasts every day, of which more than half of the audience are born in the 1990s. As a young generation with thoughts and personality, it is not easy for the post-90s to attract their attention. Why are some live broadcast platforms soaring, with many respondents, and some platforms are unknown and no one participates? In fact, good live broadcast platforms have their own characteristics. If you master these characteristics, it is not difficult to do a good job of Taobao live broadcast.

　　The theme of the live broadcast must be clear

　　A live broadcast is like a video or a program. The viewer hopes to gain something after watching it, just like after the movie is over, the public has their own comments on the quality of the movie.

　　Before doing Taobao live broadcast, the anchor should determine the clear theme, which is what is the purpose of your live broadcast? According to the purpose of live broadcast, staged live broadcast planning will be carried out. Accurate audience analysis based on the products you live stream, where are these audiences’ interests and what kind of topics can attract their attention. Find a distinctive and eye-catching theme and your live broadcast is half successful. Try to be concise and concise, to the point of being deeply rooted in the hearts of the people.

　　Live covers to catch people's attention

　　Before watching a movie, movie posters are the main way for everyone to understand movies. How this poster is done determines its appeal to the audience. Similarly, before Taobao Live, you need to make a creative live broadcast cover to attract buyers to click and enter to watch.

　　The cover is like the main picture of the express train, and its main function is to attract buyers to click. The driving of the express train has always emphasized the importance of the main picture because this main picture determines the effect of the driving of the express train. A high-definition, creative and beautiful cover will make the buyer click involuntarily. Of course, the cover must be completely consistent with the content you live broadcast. You cannot provide pictures that are inconsistent with the content of the live broadcast to attract popularity. This behavior of deceiving buyers is destined to go far.

     Live broadcasts need high-quality content

　　The live broadcast platform is just a carrier and a tool. What kind of content is the most important thing to create using this tool. There are many stores doing live broadcasts on Taobao. Why do some create sales legends repeatedly, and some no one is willing to participate? The difference lies in the content. In this era of "content is king", there is no excellent content, and no matter how good the tool is, it is not very useful. It is just a flash in the pan.

　　Observe which products customers have a big demand for and what kind of content they look forward to seeing on Taobao live broadcasts. For the same product, the content of Taobao live broadcasts needs to be changed from time to time, because fans will find it boring if there is too much time to broadcast a thing, and continuously optimize the content of the live broadcasts based on the product and customer needs.

　　Be good at customer interaction on live broadcast

　　The well-known advantage of live broadcast is that the anchor and the audience can interact instantly to enhance the audience's sense of participation. Audiences’ questions can be answered in a timely manner, and they can increase their understanding of the product before placing an order.

　　Taobao will have countless interactions once live broadcast, and this interaction will continue to deepen the connection between each other. Make your interactions more interesting and interesting, and you need to creatively conceive them by live broadcasters. Answering audience questions or doing some activities to watch Taobao live broadcasts to send shops, red envelope coupons and lottery draws to give back to customers. This is a relatively simple interaction. During the entire live broadcast, the audience should be excited and fresh, and some advanced interactions can be conceived.

　　The live broadcast must be well promoted in advance

　　You need to preheat before Taobao live broadcast. You can promote it in advance through Weitao, Weitao, etc., inform customers of the time and content of the live broadcast, and increase exposure. In this way, some customers have accumulated before the live broadcast, and these customers will undergo fission and gradually increase during the live broadcast.

　　Early publicity is very important. Don’t ignore this link when doing Taobao live broadcasts. If you do a good job in early publicity, it will naturally attract people to watch. (Seller's Information)

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