What preparations should be made for Taobao Double 11?

　　As the saying goes, do not fight unprepared battles. Taobao Double 11 is an annual battle for e-commerce people, so all sellers must be fully prepared. Each platform will have a publicity period before the event. The so-called publicity period is to create momentum before the event. Taobao Double 11 event has become very influential in the e-commerce industry. What we need to do is to promote our own stores and main products.

　　Before publicity, the store should be decorated in place, and then the publicity should be promoted to create momentum, guiding customers to prepare for the formal event period, which is more of a process of accumulating popularity. Whether you do well during the event directly affects sales during the event.

　　After the publicity period, the official activity stage will be followed. The most popular day is Double 11 , which is divided into several stages. First of all, the period of 0:00 to 1:00 is the time for consumers to shop wildly; then it is the cooling-off period, and consumers who buy from 8:00 to 20:00 are more rational and start to calm down to screen products. At this time, you should pay attention to the data observation of hot-selling products. Some promoted products may exceed the main products, so you should discover good models in time and place them in a conspicuous position. You can also identify key potential products from the traffic software, which products can be optimized and promoted. Find the core of the problem of the baby at a glance, take the key baby as the main force of the event, and create a hit product through the event; then when the final stage is reached, the last time between 20:00 and 24:00 will be used to catch the last hesitant buyers, give appropriate stimulation when customers are hesitant, set up the countdown to create tension, and replace some out-of-sale products in time to replace new event styles. The customer service urges orders in time to intensify the atmosphere of crazy grabbing, making buyers feel regretful if they miss this opportunity.

　　After the tense and exciting event period, we must also consider the residual heat brought by the event. Taking advantage of this momentum, we can create a small climax again and plan a return event. There will be customers entering the store one after another in the past few days of the event. The end of Double Eleven is not the end, but another starting point. The first thing to do after the big promotion is to ship the goods in time. The subsequent delivery caused by untimely delivery and slow logistics caused by the subsequent liquidation are to comfort the buyers and provide after-sales service. After Double Eleven, there will be Double Twelve and New Year’s Goods Festival. We must continue to optimize and improve the store and improve the search ranking.

　　Many sellers make profits on Double 11. Whether it is before or after the event, it can bring unexpected results if they are used properly.

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