Business friends,
The Double Eleven you have been waiting for for a long time,
Investment will be launched on August 28, 2017~
Those who are going to register today,
Click here to enter the registration entrance for the 2017 Double Eleven Investment Event
Early in the morning, the editor of Laogao E-commerce Club prepared for everyone an in-depth interpretation of the official and authoritative investment rules!

1. Interpretation of the rules of Double Eleven - Activity rhythm (the registration time for this audition is: 10:00 on August 28, 2017 to 21:59:59 on September 1, 2017. Don’t miss it)

2. Interpretation of the Double Eleven Rules - Shortlisted Rules (Indicator Locking Time: August 22)

3. Interpretation of Double Eleven Rules-Price Rules

4. Interpretation of Double Eleven Rules-Key Control Rules

5. Interpretation of Double Eleven Rules-Free Shipping Rules

6. Interpretation of Double Eleven Rules-Shipping Rules

If you don't understand the interpretation of each stage, you can watch our detailed video interpretation at any time~
1. Double 11 rhythm link:
https://zhaoshang.tmall.com/leassonlibrary/videoCourseDetail.htm?leassonId=3748
2. Double 11 shortlisted rules:
https://zhaoshang.tmall.com/lessonlibrary/videoCourseDetail.htm?lessonId=3749
3. Double 11 key control rules:
https://zhaoshang.tmall.com/lessonlibrary/videoCourseDetail.htm?lessonId=3750
4. Double 11 price rules:
https://zhaoshang.tmall.com/lessonlibrary/videoCourseDetail.htm?lessonId=3751
5. Free shipping rules for Double 11:
https://zhaoshang.tmall.com/lessonlibrary/videoCourseDetail.htm?lessonId=3752
6. Double 11 shipping rules:
https://zhaoshang.tmall.com/lessonlibrary/videoCourseDetail.htm?lessonId=3753
Common FAQ:
1. When is the freezing time for activity data in [Tmall Double 11]?
A: The data of this Tmall Double 11 event is August 22.
2. What do you need to do after registering [Tmall Double 11]?
A: Double Eleven is a national carnival event. In order to allow more businesses to participate in this carnival, this Double Eleven consists of "Double Eleven Event Merchant" and "Double Eleven Happy Mobilization Merchant". After registration, you just need to wait for the audition results to be announced. The audition announcement time is expected to be 14:00 on September 5, 2017. You can view the results on the store shortlisted registration page.
3. [Tmall Double 11] Can I still register if I missed the audition?
A: The registration time for this audition is: 10:00 on August 28, 2017 to 21:59:59 on September 1. If you miss the audition, you cannot make up for the application.
4. Where to register for the [Tmall Double 11] event and the registration entrance?
A: The registration entrance for this Tmall Double 11 can be found at [Merchant Center]-[Marketing Center]-[Official Event Registration], just find the event name [2017 Tmall Double Eleven], or enter the top of the [Merchant Center] page on August 28 to enter the Double Eleven event navigation page, and click [Register now].
5. Do you have to sign a return freight insurance when registering for the Double 11 event?
A: Merchants participating in the Double Eleven event need to sign a freight insurance according to the prompts on the page, otherwise they cannot become merchants on the Double Eleven event, except for some special categories, you can view them in the rules details.
Whether the signing is successful, you can view the results on the store shortlisted registration page.
If your store itself has freight insurance, but you still need to sign freight insurance according to the prompts on the page, but don’t worry, event freight insurance will only take effect during the event and will not deduct double premiums.
If you do not need freight insurance after the event, you need to manually withdraw freight insurance, including some categories of merchants whose freight insurance does not take effect during the Double 11 event.
6. Do active and inactive products also require free shipping?
A: No mandatory shipping for inactive products.
7. Do free shipping required for [Tmall Double 11] events?
A: Free shipping is required. The place where the event goods are received is China (not overseas, excluding Hong Kong, Macao, and Taiwan) requires free shipping services; the following special scenarios are specially handled: If the event goods are received in remote areas* under the following categories, the merchant may not provide free shipping services: [Land/lifting and drying clothes rack, storage cabinet, bathtub/bath tub, foot bathtub/foot tub, beverages, dairy products, rice, cooking oil/flavored oil, bicycles, tricycles, children's electric vehicles, twist cars, baby trolleys/walkers, children's room/tables/chairs/furniture, car seats, children's bed/crib/cradle/dining chairs, bed guardrails, and suitcase categories. 】
Click to register to apply for the qualification to attend the Laogao e-commerce classroom. Laogao strongly invites e-commerce veterans to teach everyone step by step, increase their popularity and create a hot product, and occupy the first place in the category !