How to set the keywords and bids for the express train?

　　In addition to having extraordinary insights into the express train, an excellent driver also needs to understand your product’s main focus on the population. The precise drainage of the express train certainly requires meticulous operation. Related sales in the store, what activities to do, what products to use to attract traffic.

　　How to drive the express train ? How to set the keywords and bids for the express train? We know that inaccurate traffic leads to confusion in your crowd labels, and the low conversion rate and quality score will naturally not increase.

　　The editor of Laogao E-commerce Club will tell you how to choose the keywords and bids for the express train .

　　1. Choose keywords for the express train and try to use slightly accurate words. If you use all hot words, the display will definitely be relatively higher, but the cost is relatively high. Considering your own situation, you can burn it.

　　On the other hand, the competition is too great. If the product has no advantage in price, etc., it will be unfavorable to you. This will make the display and click unregulated, and the quality score will also fall.

　　2. Bidding through the express train , the default bid should not be too high. This issue has been discussed before. If your quality score is low and your bid is not low, the situation you are facing will be very embarrassing and it is not easy to adjust. When bidding lowers, you can at least increase bids for precise words. Words with better conversion and clicking performance will improve the quality score very much.

　　3. In one case, if the word or hot word with low correlation is used to drain the traffic, the quality score is not low but there is no conversion. This quality score is temporary, and if the conversion cannot keep up in the later stage, the quality score will still fall.

　　1) Don’t change the title easily. Of course, if your data in all aspects are poor, the changes will not have much impact. If you have a certain foundation, it is not recommended to change the title easily.

　　2) If the quality score is 10 points after the operation has stabilized, the added words will not be very low. At this time, the focus is to improve the conversion rate and maintain your quality score so that the PPC will be reduced. This is what I said that the early stage is to look at clicks and later stages rely on conversion.

The above is the keywords and bids for setting up the express train　　that the editor of Laogao E-commerce Club explained to you . Hope it will be helpful to all sellers.

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