How can Taobao sellers build a good fan community?

What are fans　　in the true sense ? Nowadays fans are not real fans, they are just one of our comment providers. It is the same as the current internet celebrity. Anyone can become an internet celebrity, and anyone can serve as a content provider, including our store. Why do people buy the store? Why are anyone following? Identify our products and our store. He is just a focus, just a recognition of our ideas and some of our views. Most of the time, we can only be regarded as a community opinion provider. It cannot be said to be a real fan.

　　Actually, some of the people who play fans now. He is just a community, so how can we be a good community and a good fan? First of all, I will share with you some cases. The first case is that we often do maternal and infant services in some shops we often talk to friends, and the content is very good. In fact, it is also going to be its fans , and these customers are very loyal.

　　I also built an insider boss of men's clothing. The repurchase rate of their fans can reach 60%, which should be mid-month. I met a health care product, and their fan repurchase rate reached 60%. Then I went to analyze it and briefly analyzed how it was done.

　　First of all, for mothers and babies, because mothers are not particularly concerned about your price, and your service attitude is good, and they focus on whether your baby has any worries after using your products. Many stores handle very well. Let me give you a few simple examples, one is dumpling and the other is Nico's mother. I am very familiar with these stores. I know their operations and their artists. These stores have one common feature, which is that they are well-produced, using service as the entry point, and later stick to customers and then form a community.

　　At that time, there was a team in Beijing. There were relatively scarce resources in Beijing, not many operating talents, and some Alibaba had not many resources. The store had ten customer service providers, and the operation basically had no operating products, so there was no problem with the quality of the products they made. They made some global purchase products. At that time, I set up tasks for customer service every day, which was to post on some forums of major mothers and babies, provide some professional knowledge to others, actively respond to others, and then add these people to friends.

　　Add to QQ WeChat, then create a QQ group WeChat group, circle these people, and then sell products in the group . He worked in this store for a year and achieved sales of more than 50 million yuan. Their family basically had no promotion fees. This is an example. There is another example of mother and baby. It is also a team in Beijing that is a husband-and-wife store. They also made this type of products, two people and one small store, and then specialized in several products to serve this type of people. At that time, the average customer price was relatively high, so he found some that were of better quality and specially cut this piece of mother and baby.

　　If the baby gets a fever and cold after getting sick, then I tell you that it is caused by low immunity. What are the short-term and long-term consequences of low immunity? Many people will panic after they say it. Even if your baby is not sick, most people have had colds or fevers in their lives. At this time, tell him, do you want to solve these problems? You can add my WeChat or QQ to share your experience.

　　Even adults, everyone will encounter this kind of common problem and slowly convert products . Use speech. Which one I am in and what kind of product I buy is very effective. They will ask where to buy the product, and I will tell them which one has it before. Last year, a loophole appeared in the QQ group. At that time, we spent a day adding 26,000 QQ groups, and more than 4,000 of them were mothers and babies. I took a random group to do a test in these groups, because this group itself has attributes and is all mothers.

　　Then I used two numbers to ask and answer, and asked: The baby's immunity has been particularly poor recently and is prone to colds. Does anyone have some good plans or have some good suggestions? I hope everyone can help me, thank you for your baby first. Then when I finished saying this, some of my trumpets began to answer questions.

　　What kind of results will a cold cause due to poor immunity? In fact, I have dug up some answers from some medical websites, and then started talking in the group. After I finished talking, I asked with another account, if there are any good products, or how to improve the baby's immunity, it is a form of self-question and self-answer. I chatted in the group for about ten minutes. In the end, I used that account to throw a link in the group, and the link was sold for more than a dozen orders that day.

　　Because this is my friend’s store, we did a test ourselves. This is just a small example, because we are not suspicious of any advertisements as a whole. My small account is also from the perspective of a sharer, and some links shared have brought some effects. (Original author of this article: Dali v)

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