Laogao E-commerce Newsletter on July 21

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on July 21] 1. New industry regulations require takeaway boxes to be cleaner than tissues; 2. Lin Dan’s Weibo anti-counterfeiting denounced being endorsed; 3. JD.com: The access to Tiantian Express service was suspended due to the last evaluation; 4. Tiantian Express counterattacked JD.com: The reason for suspension of access is absurd, and strongly condemned to disrupt market order; 5. Taobao’s first anti-counterfeiting case won, and this person who sells fake cat food will be compensated 120,000 yuan.

　　1. New industry regulations require takeaway boxes to be cleaner than tissues

　　According to July 21, the China Culinary Association recently issued new regulations requiring that the environment in the delivery box be cleaner than tissues. However, not many young men know the new regulations. They said that the company does not have rigid regulations and whether to clean it depends on self-consciousness. Experts pointed out that soup and food will more or less spill in the delivery box, and it is easy for a large number of microorganisms to grow in hot weather. (Source: Headline News)

　　Comment: Execution is the most important thing.

　　2. Lin Dan’s Weibo anti-counterfeiting denounced him as endorsed

　　On July 21, Lin Dan posted on Weibo recently for denounced a micro-business for privately stealing his avatar and promoting health products. Lin Dan said: "Recently, some illegal businessmen on the Internet do micro-businesses or purchase health products, and forged their Weibo photos and abused their portraits. Lies said that I was endorsing them. I have nothing to do with them. Please pay attention." Some netizens said: "You can tell that this is my post. Without any sign, it is willful." (Source: Internet)

　　Comment: Pit.

　　3. JD.com: Access to Tiantian Express Service is suspended due to the bottom of evaluation

　　On July 20, JD.com revealed that in order to ensure the experience of users and merchants in using logistics services, JD.com will suspend the daily express delivery service from July 25, which means that platform merchants will not be able to use daily express delivery for shipments. JD.com said that it has always had a strict evaluation and scoring mechanism for the cooperative third-party express companies based on delivery timeliness, user service satisfaction, platform collaboration, etc. In the comprehensive evaluation rankings for the first half of 2017, Tiantian Express unfortunately scored low in service quality and user satisfaction, ranking last among all express companies. At the same time, we also found that it had some violations of platform rules. (Source: Today's Headlines)

　　Comment: Only by ensuring service quality can we go long-term.

　　4. Everyday Express counterattacks JD.com: The reason for suspending access is ridiculous, and strongly condemns the disruption of market order

　　According to July 21, yesterday afternoon, JD.com sent a message to The Paper that in order to ensure the experience of users and merchants in using logistics services, JD.com will suspend daily express delivery services from July 31. . In response to this, Tiantian Express issued a statement on the evening of July 20, saying that JD.com unilaterally notified merchants to stop using Tiantian Express, and had not had any effective communication with Tiantian Express before on the suspension of use, nor did it give merchants room for choice. Tiantian Express also said that the postal industry consumer complaint data released by the State Post Bureau showed that Tiantian Express's service quality showed a rapid upward trend in the first half of 2017. I deeply regret the absurd reasons given by JD.com in this incident and strongly condemns JD.com for disrupting market order. (Source: The Paper)

　　Comment: The so-called public relations is just a verbal battle...

　　5. Taobao won the first case of anti-counterfeiting, and this person who sells fake cat food will be compensated 120,000 yuan.

　　On the morning of July 20, the Fengxian District People's Court of Shanghai made a public verdict on the Taobao lawsuit against the fake store on the platform. The court found that the defendant's counterfeiting behavior caused damage to Taobao's goodwill and asked the defendant to compensate Taobao RMB 120,000. This case is the first case of a public verdict in the country for selling fake stores on e-commerce platforms. In May 2016, Taobao and Mars jointly discovered that the "Royalcanin" cat food sold by the defendant Yao Mouqi was suspected of counterfeiting. After identification, the product verification code, QR code, and packaging sold by the defendant were the same as those produced by the rights holder, but there were traces of being cut and fused by high temperature at the bottom of the packaging. After laboratory testing, the aforementioned cat food does not match the authentic product. Taobao sued Yao in court on the grounds of "violating the agreement that no counterfeit shall be sold or infringed on the platform's goodwill" and received a compensation of RMB 120,000. (Source: Tianxia Online Business)

　　Comment: If the pure punishment is not strong enough, it will only encourage the arrogance of the counterfeiters.

　　6. Word of mouth announced that it will invest tens of millions to create a content ecosystem and also do live broadcasts

　　On the evening of July 20, Alibaba's local life service platform Reputation recently announced the launch of a "living circle" focusing on local food, drink and entertainment, and announced that it will invest tens of millions of yuan in content ecological construction. It is reported that the life circle launched by word of mouth relies on Alipay's life account system, mainly including three main modules: word of mouth recommendation, word of mouth Q&A and word of mouth live broadcast. On the recommendation channel in the word-of-mouth life circle, you can see recommendations from experts and various short videos of store exploration. On the Q&A channel, you can get information more conveniently and share your life and consumption experience with local users. Word-of-mouth live broadcast has been in internal testing. After the product is launched, in addition to food, store visits and other content, beauty, parent-child and fitness content will also be gradually launched. (Source: Sina Technology)

　　Comment: The final content of the live broadcast is still to watch, and it is not enough to have a live broadcast.

　　7. Jumei also needs to make a "optimization" and Sku is related to home furnishings

　　According to July 21, it is understood that Jumi's WAP ports will be opened one after another in the future, but there is no rush at the moment. "The most vivid sentence Chen Ou said is that when consumers wake up in the morning, the first thing they do is to use a towel. If they can feel the improvement of their quality of life through a towel, we will succeed." said Jiang Nan, vice president of Jumei. (Source: Yibang Power Network)

　　Comment: All of them are very good, are the products passing the test? Why do consumers choose you alone? These two questions must be thought clearly.

　　8. Fortune Global 500: Alibaba and Tencent are among the top five in the top four banks on the list

　　On July 21, the latest Fortune World Top 500 rankings were released. Walmart ranked first for four consecutive years, with operating income reaching US$485.87 billion in 2016, an increase of 0.8% year-on-year. The other two of the top three camps are Chinese companies - State Grid and Sinopec. It is worth mentioning this year: With Alibaba and Tencent on the list, plus JD.com, which was on the list for the first time last year, China and the United States, the world's six major Internet service companies, each account for half. The three companies in the United States are Amazon, Google's parent company Alphabet, and Facebook, which is the newly listed social media giant this year. (Source: E-commerce Online)

　　Comment: Only you know whether you live well or not.

　　9. eBay's second-quarter revenue fell by 94% year-on-year

　　In the early morning of July 21, eBay released its second quarter financial report for the 2017 fiscal year today. The report shows that eBay's net revenue in the second quarter was US$2.328 billion, a 4% increase from US$2.23 billion in the same period last year; net profit from continued operations was US$27 million, a 94% decrease from US$437 million in the same period last year. (Source: Sina Technology)

　　Comment: Don’t just focus on Taobao when doing e-commerce. You can check it out Amazon, eBay, JD.com, Vipshop, etc.

　　10. 2017 E-commerce Service Industry Report released: Market size has increased by 59%, and B2C shares in online shopping

　　On July 20, iResearch Consulting released the "2017 China Brand E-commerce Service Industry Research Report" (hereinafter referred to as the "Report"). The report conducts in-depth analysis of the development background, current situation and process of the Chinese brand e-commerce service industry in 2017 and conducts research on typical enterprises and cases, and makes reasonable predictions and prospects for the future development trend of the market. The report shows that in 2016, the market size of China's brand e-commerce services reached RMB 69.03 billion, maintaining a rapid growth of 59.0%; iResearch expects the market transaction size to reach RMB 176.52 billion in 2019. Among them, Baozun E-commerce (NASDAQ: BZUN) is an e-commerce service provider with a total domestic GMV exceeding 10 billion. The annual transaction volume in 2016 was RMB 17.574 billion. The year-on-year growth of 86.4% far exceeded the industry's scale growth rate, and firmly ranked as the leader with a market share of more than 25%. (Source: Tianxia Online Business)

　　Comment: The prospect is good.

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