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Amazon trademark hinted at its upcoming cooking ingredients package service

2017-07-18

  On July 18, foreign media TechCrunch accidentally discovered some Amazon trademarks related to food. One of the documents details a similar cooking ingredient package service to companies like Blue Apron and Plate, and was presented with the slogan “We do the prep. You be the chef.” Amazon describes the service as a cooking ingredients package service consisting of meat, poultry, fish, seafood, fruits or vegetables, and related seasonings.

Amazon trademark hinted at its upcoming cooking ingredients package service

  It is reported that last month, US e-commerce giant Amazon announced that it would acquire Whole Foods Market for a high price of $13.7 billion. The deal seems to mean that the company will make a big move into the fresh food market.

  While checking out the trademark application clues related to Amazon 's possible messaging app Anytime, foreign media TechCrunch stumbled upon some food-related trademarks.

  One of the documents details a similar cooking ingredient package service to companies like Blue Apron and Plate, and was presented with the slogan “We do the prep. You be the chef.” Amazon describes the service as a cooking ingredients package service consisting of meat, poultry, fish, seafood, fruits or vegetables, and related seasonings.

  TechCrunch also discovered several other similar trademarks - "We prep. You cook" and "No-line meal kits", etc. The website has found a total of 110 trademarks related to food projects or services, some of which are already available. For example, dozens of trademarks related to "single cow burger", Amazon has now exclusively sold this series of Wagyu hamburger ingredients through AmazonFresh.


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