A natural noble geek

　　文博相信，世界上最可怕的两个词，一个叫执著，一个叫认真。

　　After returning from studying in Japan, he could have served as the assistant to the general manager under the arrangement of his father, and then took over the family business safely. But Wenbo, who is "born pride", is not willing to be like this boring and boring life, and the post-80s generation dares to take risks and do things without any brilliance. Starting from the grassroots level, from procurement to warehouse, from production lines to workshops, Wenbiao observes and thinks.

　　With the upgrading of consumption and the continuous improvement of domestic young people's pursuit of quality life, Wenbo judged that the popular garbage bag with free shipping of 9.9 yuan will surely become a thing of the past. A garbage bag that is naturally noble and can talk and chat will definitely be loved by young Internet users. Everything starts with difficulty. Without difficulties, it is not called starting a business. Going to the market, doing research, recording various data, from product naming to product packaging, from formula to production, Wenbo studied product knowledge like a devil, and spent three meals a day in the office.

Finally, a brand of　　Internet garbage bags that has never appeared before - Laco is online on Taobao. The first product, steel bag, has also officially been put into the market.

　　Wenbo is nervous. Will anyone like such a trash bag that is rebellious? Can consumers accept prices that are so much higher than their peers?

　　Hard work pays off. With the continuous praise from the first batch of consumers, the sales of steel bags have rapidly increased, becoming a dark horse in the Internet garbage bag category.

　　Wenbo knew that he had gone the right way.

　　Cute steel bags are adorable

　　The profound insight into consumers made Wenbo understand that consumers are the most realistic. As long as the things are good, there is no price that cannot be accepted.

　　In order to satisfy the picky customers, Wenbo, who worships Lei Jun, has brought the details to the extreme and made the steel bag into the nobles in the garbage bag.

　　First of all, there must be a name, steel bag, cute and steel, rather than being as cheap as XX brand garbage bags. Steel bags have their own personality and pursuits.

　　Then you must have good looks. In this era of face-based perspectives, young and handsome guys always attract attention. In order to add points to the steel bag, Wenbo and product R&D personnel added aluminum and silver powder to the steel bags together, so that the steel bags can have a cool and dazzling metallic luster. As it turns out, this tone is very suitable for young people's tastes.

　　Finally, it is also what Wenbo looks most at. The steel bag must be a powerful person, not a beautiful vase. Wenbo understands very well that beautiful appearance and exquisite marketing can attract users, but they will definitely not retain them. Therefore, Wenbo has put a lot of effort into the resistance to puncture, stretch resistance, tight fit of steel bags, and has basically reached the forefront of the industry in various indicators.

　　In the end, the steel bag will be recognized by users, and it will not be a waste of time.

　　"Dreams are something that makes you feel that persistence is a happy thing. I probably found it," said Wenbo.

　　Just serious

　　Although the steel bag has achieved initial success, the user has changed his mind too quickly. In order to make users not only like to use steel bags, but also fall in love with steel bags, Wenbo and the company's friends have lost a lot of thoughts and designed many small details for the little guy Steel bag.

　　Humanized Blade: A very humanized Blade is designed to allow girls to tear open the garbage bag without any effort. They don’t need to use a garbage bag and call their boyfriend who is fighting King of Glory over.

　　Packaging unboxing and logo box opening: Unlike other garbage bag brands, they simply use plastic bags to package them. Wenbo has designed various very fashionable packaging for steel bags, and is also equipped with unboxing and box opening, so that users can feel more comfortable when using them. User feedback also proves this.

　　"Isn't the so-called user experience just such details?" Wenbo said. 40% of old customers’ repurchases prove this.

　　If a person loses his dream, he is better than a garbage bag

　　"La Cool" is homophonic to "Lu Feng", which probably represents a certain personality trait of Wenbo: if you do it, you will be the best, be a naturally noble geek, and not a mediocre person who does nothing. Reflecting on the brand , Wenbo has always wanted to make La to become a stylish Internet brand .

　　Wenbo knows very clearly that in the current consumption upgrade, simple products cannot hold consumers' hearts. They must build brands and make passionate and youthful fashion products. Therefore, Wenbo's positioning of steel bags has never been a useful garbage bag, but a part of the ideal life of young consumers. Steel bags are just the first product, and the Labang family is constantly adding children to import: pull bags, concave bags, black bags, flowing color, big thorn bags... none of them are missing.

　　Before starting a business, Wenbo said: You must build your own product brand . Now, he decided to let every user live his ideal life.

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