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E-commerce PK social networking? Seizing it is an opportunity, missing it is the end of the world!

2016-01-18

Is business becoming more and more difficult, is the traffic dropping sharply, and is the conversion rate judging by you? Are you very confused? Very confused? Very confused?

Then, I'm sure you suffer from Alzheimer's disease!

Pastoral era,

There is not much traffic and there is little competition, so everyone is full of food.

War of war

Traffic surges, competition soars, and bad weapons are all OUT.

Dawn night

The space is cramped, and Taobao is divided into districts and governed. After the fight, the strong will live.

WeChat pictures

E-commerce is emerging, with massive traffic and comfortable conversion. You have to kneel down to Jack Ma three times and nine times. E-commerce is a revolution in business. But time passes, you are becoming more and more confused and entangled. First, there are advertising spaces (diamond exhibitions, direct trains), and then low-priced promotions (Juhuasuan, Taobao rush shopping, daily special offers). Now even shopping guides have been upgraded from Taobao customers to Taobao experts, but e-commerce is still difficult to do! One question is in your mind, so fly.

If you are struggling to die by brushing orders every day, and you will die if you don’t brush orders, then I’m sure you are suffering from Alzheimer’s disease in e-commerce brands.

If you think about how to apply for an event every day? If the event is not effective and I want to sign up for a bigger event, then I am sure you are suffering from Alzheimer's disease in e-commerce brands.

If you spend all your energy on the platform rules, then I am sure you suffer from Alzheimer's disease.

If you think of hot products, weights, details pages, store decoration, and selection when you close your eyes, then I am sure you suffer from Alzheimer's disease.

...

Why is it becoming increasingly difficult to do e-commerce? Because you tied yourself to the e-commerce platform and never saw the scenery outside the platform; because you are fooled by complex rules and activities, you are out of the essence of business, because you are trapped and cultivated into a canary, which seriously degrades the ability to operate independent business.

The e-commerce dividend period has passed long ago, competition has intensified rapidly, traffic has been diluted rapidly, and profits have become smaller. E-commerce has become a traditional industry, and head-on work is the king. If you want to reach the sky in one step, you might as well dream. I'm waiting for the platform to feed it, so I'd better go home and sell sweet potatoes. The platform doesn't raise waste.

Smart people think that in addition to holding the platform's thighs tightly, they also need to establish advantages outside the platform and continuously enhance their survival ability. In the future, even without the support of the platform, they can live a prosperous life.

From the good reputation of "the wine is not afraid of deep alleys", to the later brand building of "One Step, an extraordinary feeling", to the current era of "2 million rice fans make great rice" fans, directly establishing relationships with consumers and establishing valuable and vital links between products and people is the ultimate goal of all merchants. Why do Gome and Suning do it themselves? Taia's rebellious pride has never been a way of playing for smart people.

Social e-commerce has started a new round of e-commerce reshuffle. Laogao Crown Club has held regular meetings in May. E-commerce celebrities and Alibaba waiters teach you how to play social e-commerce, and it has successfully transformed in the current situation of e-commerce becoming a traditional enterprise.

  • If you don’t brush orders, you will die tomorrow, and if you don’t brush orders, you will die today? We tell you how to escape the order-brushing circle.
    2. Is the traffic either not available or it is all garbage? We tell you how to seize the marketing trends in the mobile Internet era.
    3. Is the low conversion rate scary? We tell you how to reap accurate fans by relying on internet celebrities.
    4. If you can’t play the hot product well, it’s useless if you play it? We will tell you the new Taobao game in 2016.
    5. It is difficult to maintain old customers, but it is difficult to acquire new customers? Is the community building not good? Is there no clue about WeChat business? We tell you how to understand consumer psychology through social networking and leverage WeChat potential energy.
    6. Don’t know how to do it? We tell you how to identify effective internet celebrities and how to empower the value of internet celebrities.

Business has never been easy to do. Now it is normal to reduce traffic and make conversions rapidly. In the past, it was abnormal to complete transactions in minutes. The era of grassroots has passed and the era of elites has arrived. Only when the strength is strong can we avoid being OUT. Our vision should expand from Taobao ecosystem to the entire Internet ecosystem and continuously improve our own strength.

Smart e-commerce people should learn quickly, make rapid progress, and have strong execution ability.

Lao Gao Crown Club, make rapid progress with you.

[E-commerce PK social networking? Seizing it is an opportunity, missing it is the end of the world! 】Is the business becoming more and more difficult to do, is the traffic dropping sharply, and is the conversion rate judging by you? Are you very confused? Very confused? Very confused?

Then, I'm sure you suffer from Alzheimer's disease!


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