Given Amazon ’s various restrictions on comments, it’s a strange thing to pour in a large number of fake comments. But after a closer look, the seller will find that some of them are indeed false reviews. These false comments are generally:
·All are published by buyers aliased to "Amazon Customer";
·Comments are generally 1-3 stars;
·The comment language is ridiculous, lacks fluency, and the text logic looks like it is automatically stacked by certain phrases;
Even if these comments are marked as "Verified Purchase", sellers generally think that the reviewer purchased the product, but Plugable uses the Buyer-Reviewer Matching system of Efficient Era, but cannot find the order number related to any comments.
The last point means that none of these reviewers actually purchased the product, but they still found a way to get the "Verified Purchase" mark without placing an order. This approach has a huge impact on sellers, and it is obvious that there are loopholes in the Amazon review system.
Here are some fake comments of this kind, and you will know how "ridiculous" the comments are:
As you can see, these comments seem to be randomly stacked by phrases, without rhythm, order or grammatical rules.
what does that mean……
Amazon has been hitting comments for nearly a year: it raises the minimum order amount threshold for comments to $50, lowers ranking priorities for unverified comments, and it also bans rewarding comments. But the "villain" have infinite creativity, and they obviously found a way to bypass Amazon's review and posted fake comments.
Also, interestingly, if you look at the profile of these reviewers, you can see that their product reviews for one or two companies have always been 4 stars or 5 stars. While this is indirect evidence, it does prove that the “commentor” behind these false comments may be related to competitors.
What should the seller do?
Now, if sellers find these weird reviews on the product page, there are actually very few things you can do. But you can submit the issue to Amazon like most disputes.
If you are a member of a large company and can connect with Amazon account managers, you can explain the situation to them and try to solve this problem. If you can't contact the account manager, you can click "Report Abuse" to send an email to Amazon. Amazon will only delete comments if they clearly violate the rules, so the problem can be resolved mainly depends on the content of the comment. Or the seller can also send an email to community-help@amazon.com and provide Amazon with product ASIN, date/time/pseudonym of comments, comment links, and explain why Amazon should delete comments and how comments violate the rules.
Summarize
All in all, these fake comments appear strangely and worryingly. These comments have poor language logic and are obviously false comments, but it is very worrying that these comments have no order numbers but are also marked as "Verified Purchase". What happens when a malicious person posts a fake “Verified Purchase” comment? Who can tell whether they are true or false?
What is certain is that if more businesses start to take advantage of this immoral strategy, then the rating of sellers’ product pages will be severely affected.
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