How to make the wireless conversion rate soar?

　　Today's Laogao Crown ClubThe editor will talk to you about how to make the wireless conversion rate soar? Why specifically emphasize the wireless terminal? First, the proportion of traffic on the wireless side is increasing; secondly, compared with the PC side, there is indeed a big difference between wireless side and needs to be treated separately.

　　1. Questions about the wireless main image

　　For the main picture, its effect will be strengthened more often in the click-through rate. However, on the wireless side, the role of the main image in improving conversion is further highlighted. Compared with PC, the main image of the wireless terminal occupies a large position. After consumers open the baby link, they will look at several main images in many cases, especially clothes and other products.

　　However, many Taobao sellers have not paid too much attention to this link, so the settings of the main picture are nothing more than different details, different angles, etc. of the baby.

　　However, from the characteristics of the wireless terminal, including the selling points of the baby, the display of gifts, etc., they should be displayed through the main picture . Especially the focus of consumers' attention, you should show it through the main image of the wireless terminal.

　　Don’t guess the focus of this kind of consumer attention by yourself. You should analyze the accumulated evaluation details of consumers, find keywords with high frequency and then make judgments.

　　For example, when buying dog food, what do consumers pay attention to? Many people may subconsciously think: nutrition, health, and high technology! But what about it?

　　Generally speaking, positive and negative comments focus on whether dogs like to eat, which shows that this is the focus of consumers. So if you have such copywriting appeals in the design of your main picture, whether it is click or conversion, it will be improved.

　　2. Logic issues of wireless details page design

　　Most Taobao sellers' artists and operators will make three mistakes now: the first is to directly convert the PC-side details page into a wireless terminal; the second is to use the design thinking of the PC-side details page to consider the wireless terminal (the PC-side is more horizontal screen, while the wireless terminal is vertical screen, which makes your design logic completely different); the third is to design the wireless terminal details page just to increase the font size.

　　There are two characteristics of wireless screens: small and vertical screens. In the era of wireless shopping, in the fragmentation of time, consumers' patience is decreasing, so when designing the details page of the wireless side, we must fully consider the characteristics of the wireless side. Many people still talk about the layout of wireless details pages: the first screen shows the selling points; the second screen shows the quality; the third screen shows the baby details..., don’t you find this, is this the logic of the PC side?

　　3.Tao asked everyone

　　This is a very critical detail that affects wireless conversion at present, especially the problem that cannot be solved in the details page. Consumers will pay more attention to this sector, especially some products with higher customer unit prices, some more complex products, and some products that consumers may not be familiar with.

　　Of course, optimization of conversion rate is a long-term and multi-detailed process. Slowly, I hope to share more content with you, so I will come here first today.

　　The above is the knowledge about wireless conversion rates shared by Laogao Crown Club and everyone. I hope it will be helpful to all sellers.

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