Media comments on Apple's removal of apps: No more people would use money to vote in the past

　　The ultimate goal of this hot update ban, a practice of further strengthening the control of platform applications, is to clear the level of profits.

　　From Apple , which was a high-quality and technical celebrity back then to the continuous display of its hideous side in recent years, Apple's development fully demonstrates how a great company has stepped down from the altar step by step.

　　One week after Apple's "hot update" ban deadline, more than 40,000 Chinese applications have been removed from the Apple store, accounting for 2% of the total number of applications. The so-called hot update refers to the software data update that the mobile app does not pass the software version update review of the Apple Store and directly downloads it in the App.

　　As early as June 1, in a notice issued to developers, Apple's attached Apple developer agreement clearly stipulates that the application is prohibited from downloading or installing any executable code, and requires all relevant developers to submit an update before June 12, otherwise it may be removed from the shelves.

　　Now, the banned boots that have been removed have finally landed.

　　In April this year, the WeChat iOS version canceled the public account appreciation function because Apple said that "appreciation" is "in-app purchase" and that it would take a 30% share from appreciation. This move caused a stir in China.

　　Perhaps from this moment on, Apple's "personality" in China began to fall from the peak altar of industrial art, becoming the object of criticism by columnists and KOLs.

　　Indeed, giving rewards to the author bloggers I like through the platform is a product extension with deep "Chinese characteristics". Foreign countries such as Facebook does not have such a self-media income mechanism, but Apple's forced levy of "Apple tax" on this ground is obviously standing on the "opposite to the people."

　　Security and openness are both sides of the system design. The closedness of Apple Store applications is an important firewall to ensure the security of Apple's system. The reason why Android systems are called "scrap" is not unrelated to their openness. This is Apple's advantage, but step by step, trying to extend its tentacles through the store itself and directly enter the level of interfering with applications, it is no longer just the designer of the rules, but the designer of the matter.

　　Consumers are not fools. When Apple is no longer the same as Apple, people will naturally vote with money. This can also be seen from the sales of Apple phones. In the first quarter of 2017, Apple's share in the Chinese market fell from 16% in the same period two years ago to 9%. With the rapid rise of domestic mobile phones, Apple's decline trend will continue in the short term.

　　The decline in hardware sales has caused Apple's management to face great operating pressure and market questions. Have Apple now lost its core competitiveness to use innovative products to attract users? Need to make more profits through "open source"?

　　Just when Apple was having a headache, Chinese consumers' mobile app revenue increased significantly. In 2016, China had become a well-known market for Apple's app stores, with revenue exceeding the US market. Many free apps on the app store are making money through reward channels. For Apple, which "I open this road", is it tolerant to not deduct some money to buy money? Moreover, it is very simple for Apple to extract this part of the revenue and will bring very considerable profits.

　　Although the ban on this hot update does not cause a thousand waves like the previous commission reward, it is obvious that the ultimate goal of this practice of further strengthening the control of platform application is to pass the level of profits.

　　Of course, the "Apple tax" is indeed difficult to accept, but it is difficult for us to find a new opposition foothold outside of business ethics, which is monopolized by Apple in a fully competitive market.

　　However, from the perspective of corporate governance, Apple's behavior is obviously overdrawing its brand value to relieve the current dilemma. It is foreseeable that although certain benefits can be obtained through interference in applications, it will only make consumers more alert to Apple in the long run.

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