The traffic era is over, you have to collect data

　　What is a product label? Product label is what kind of user purchased this product. 365 survey data will be generated in 365 days a year. You need to understand the user's lifestyle and how do you understand it? The big data reports you get are of no help to your understanding of customers. You can collect data. Everyone can ask the same question every day, and you will have 365 questions a year and there will also be 365 survey data.

　　There are many IT equipment now. If you don’t move your service scope from online to offline, you will lose the ability to understand users. I have been giving lectures in Alibaba’s presidential class for 2011. They hate what I said because it is not the traffic era. We must enter the experience era from the traffic era. Experience data cannot be obtained online. You must open some other stores offline. Users can collect some things you cannot collect in brand stores. You must do this, because in three years, China will enter the product era. At that time, if you are still talking about traffic, you don’t know what products you produce, let alone you have to do product pricing, so you have to collect data from each store offline.

　　In the Internet era, user portraits must be built

　　What we are going to talk about today is to talk about how to turn the user portrait into some visibility text and some text that can be identified. You must have this data to understand the process of your transition from user modeling strategy to your marketing and services. Your user portraits must be classified. They can help you classify users strategically, including some marketing activities, to do it better, so that your product recommendations and conversion rates will be higher. In addition to the basic data, everyone's behavioral data is changing every day, and the form data reflecting life is also changing every day. He has bought it once and three times for feedback. This is the data is constantly precipitating and optimizing, correcting our understanding of users, and it is an iterative thinking for him.

　　This is a so-called loop idea. If you calm down and think about it carefully, you can test it through some tags. At the beginning of the emergence of Amazon models, what books will people who buy this book buy, and they will summarize and reason about the behavior of other users. When this simple model comes out, you can reason through the models of other groups. The price of trial and error is very high, so you have to find VIPs to try and error, and find old customers to try and error, rather than just asking some people to try and error.

　　It is very important to let users participate. Many users will look at reviews before purchasing to determine whether they will buy. 45% of customers will check their reviews during the purchase process. Compared with customers who have read reviews, the proportion of customers who have not read reviews is as high as 13%. Each time a customer who has viewed reviews can bring 84% of revenue. In other words, the brand's reputation is closely related to sales conversion rate and evaluation.

　　How to optimize the Internet to give users a better experience? The technologicalization of the Internet is a method. Through data collection and collection, we can learn more about what users are thinking and learn more about the changes in the experience process. However, we can still use some technology to enhance the user's improvement of the experience process. Internet technology can help you better enhance the user's experience.

Thank you for your attention and support to Laogao Crown Club . Please indicate the source of the reprinting website www.shxuanming.net

 Click to register to apply to join the well-known e-commerce network - Laogao Crown Club. Any merchants from all over the country, Tmall merchants, Taobao Crown Stores, Jinguan Stores, and other e-commerce platform merchants can apply to join!