Tmall 618 started with a hit, selling 10 million lipsticks in 25 minutes!

　　Tmall 618 's full sincerity has led consumers to "shop and reward". Yesterday, the climax of Tmall 618 came. Tmall data showed that starting from 0 o'clock yesterday, the shoppers bought 200 tons of milk powder in 5 minutes, 20 million pieces of diapers in 7 minutes, 320,000 kilograms of Thai durian in 14 minutes, and 10 million lipsticks in 26 minutes.

　　Categories such as electrical appliances, mobile phones, clothing and accessories, maternal and infant, and consumer goods have become consumers' favorites. A shopping spree sighed on social media: "I was quite calm, but suddenly I felt that it would be a big loss if I didn't buy it!"

　　Jia Luo, general manager of Tmall Marketing Platform Business Department, said in an interview with reporters that this year's Tmall 618 Ideal Life Carnival, the rhythm of Tmall belts is to make consumers' lives more quality, not just pile up hot products.

　　"In terms of product selection, we will choose high-quality products that meet the trend, and ensure prices and services. In addition, we are extremely determined to give consumers feedback - the entire category is 300-60, and there is no cap on the top, which is extremely strong. The reason why there is no upper limit on investment in Tmall 618 activities is to let consumers truly feel the benefits."

　　The surprise came from Tmall’s “sudden attack” last night: After jointly giving 10 billion yuan in profits with merchants, and performing activities such as 199-100, 5,000-600 for several consecutive days, Tmall suddenly announced an increase in 618: from 0:00 to 1:00 a.m. from June 18, on the basis of a 50% discount/20% discount on a large number of products, you can also use Tmall 618 shopping coupons for every 300 yuan discount, which makes the shoppers exclaim, "It’s like earning a 13 salary for themselves!"

　　The strength and enthusiasm of the shopping legion also exceeded Tmall's expectations. Data shows that in just 7 minutes of the opening, Tmall International's transaction volume exceeded 100 million; in 10 minutes, the clothing transaction volume exceeded 1 billion mark; the fast-moving consumer goods industry increased by 378% year-on-year within half an hour of the opening, of which Tmall Supermarket grew by as much as 13 times year-on-year.

　　Judging from the single product, Guangxi’s authentic origin small golden mango, 47,000 kilograms of single product sold by a single merchant in 15 minutes, helping farmers achieve the upward trend of agricultural products. The Oreo Music Box, which is popular among children recently, is still exclusively available in the Tmall flagship store, and 5,000 pieces were sold in 10 minutes. It is estimated that a group of kindergarten children will successfully "confess" them.

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