How should Taobao live broadcast be played in 2017? Taobao live broadcast hopes that all anchors can show their most exquisite and professional side to consumers. Below, the editor of Laogao Crown Club will tell you about the common problems encountered in Taobao live broadcast.
Question 1: Which one is more advantageous, store live broadcast or expert live broadcast?
Answer: The two are just different identities. It is fair to display resources in the channel. The most important thing is whether your live broadcast is the store identity or the expert. For example, there is a wife from Ximen who is a big V. Her identity as an expert will be more famous than the seller. We recommend that you do it as an expert. If you are a clothing or beauty seller, you can authenticate it through the store’s identity.
Question 2: What is the relationship between Tmall Live and Taobao Live?
Answer: Tmall Live and Taobao Live team are merged, and the content of Tmall Live and Taobao Live are also displayed on the live broadcast page. However, the operation background has not been fully integrated yet, and the subsequent background and related data will be seamlessly connected once.
Question 3: Should the seller start live broadcast in Qianniu or Taobao?
Answer: Today's live broadcast is Taobao Live and cooperation with Qianniu Toutiao to explain the gameplay of Taobao Live to merchants . If the seller wants to do live broadcasts to consumers, he can use our mobile Taobao APP, or Tmall APP, or our own PC center console.
Question 4: Tmall has built a new live broadcast room. How to cancel the preview that is topped to the store homepage?
Answer: Every merchant launches a live broadcast, which has a certain degree of timeliness. Since the merchant has initiated a live broadcast, he also hopes to be able to fully display the traffic in his private domain. As for some businesses who want to cancel the top and think that it has affected the decoration of the store and other considerations, after the live broadcast is over, the live broadcast module will disappear and return to the store's daily state.
Question 5: What industries cannot live broadcast?
Answer: It involves some industries with risks, such as the underwear industry, which is more sensitive to live broadcasts for live trials. Some secondary categories do not allow live broadcasts, such as breast patches, OTC industries, and contact lenses. Some industries with suspected advertising are more cautious when reviewing live broadcasts.
Question 6: How to synchronize store C and Tmall stores to Weitao?
Answer: Live broadcast and Weitao are completely connected. When you start a live broadcast, the live broadcast stream will automatically be synchronized to Weitaobo, and will appear at the same time on the homepage of the store details page and Weitaobobo page. Even after the live broadcast room is over, fans can watch the live broadcast room video playback.
Question 7: What kind of live broadcast will get more pushes?
Answer: Interesting, useful and informative, live broadcast has a lot to do with the establishment of the personal charm of the shopkeeper. If you are beautiful or have a charming personality, you will of course get more attention from the opposite sex, and the same is true for live broadcasts. When the content in your live broadcast room meets the standards of our platform, you can also get resonance from consumers and you will get more resources support.
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