How to operate Pinduoduo’s new product and how to achieve effective promotion. The process of launching new product in Pinduoduo is for everyone. Without saying much nonsense, the following is the operation content.
Day 1 of the listing
After the baby was put on the shelves, I copied the full title of the baby and searched it. The baby I searched for shared it with QQ space on WeChat Moments and QQ space, allowing my friend to collect it for the first time.
Contact a friend to operate 2 orders in the evening, 1 person enters the store with keywords, 1 person shares it with the store
Requirement 1: Fill in the real contact address and contact information
Requirement 2: Start a group buying from the treasures you have collected
Reminder: All operations are completed from around 8:00 to 9:00 pm
On the second day
At around 10 o'clock in the morning, contact friends to operate 2 orders, 1 person starts a group and 1 person buys a group. At around 5 o'clock, contact friends to operate 2 orders, contact friends to operate 2 orders, 2 people have keywords to enter the store, 2 shares to enter the store
The requirements are the same as on the first day
On the 3rd day
A total of 26 orders are operated in the morning, noon and evening. The main operations are concentrated in the evening time period. The purpose is: to highlight the amount and conversion of sales at night. 5 keywords are used to enter the store, and 21 share them into the store.
The requirements are the same as before
On the shelves for 4 days
A total of 31 orders, from 2 noon to 17 o'clock-12 orders are all keywords, from 20 o'clock to 23 o'clock-19 orders
Monitoring peer keywords
The requirements are the same as before
Reminder: The main purpose of peer data monitoring. It's for the keywords
On the shelves for 5 days
A total of 40 orders, from 2 noon to 17 o'clock--15 orders are all keywords, from 20 o'clock to 23 o'clock---25 orders
On the shelves for 6 days
A total of 50 orders. From 2 to 17:00 noon - 0 orders are all keywords. From 20:00 to 23:00 pm, I swept a total of about 30 orders.
7 days on the shelves
A total of 65 orders. From 2 noon to 17 o'clock-25 orders are all keywords. From 20 o'clock to 23 o'clock--40 orders
Pinduoduo usually calculates your ranking position in 3 days and 7 days. Generally, there will be a slight increase in 3 days. If you operate well, the traffic will explode significantly. In the first three days, you must use real accounts to make orders. Don’t find a hosting platform or something to place orders. Only real accounts will not be so easy to be filtered and evaluated by Pinduoduo. You must have some evaluations and pictures to facilitate your subsequent operations.
Let’s talk about order quantity here. Many people will be concerned about this issue. In fact, you don’t have to be too persistent. The sales situation of each category is different, so the order quantity will definitely be different. One of the key points is your keywords. The main keywords you are looking for are very important. This is what you want to promote and must be very suitable for your product attributes and are popular search terms for platform customers.
Generally speaking, when you operate the above order quantity, your single product traffic will definitely explode, but the details still need to be controlled. Another thing is that when your product explodes, you must maintain it well, otherwise your product will definitely fall off. I have tried this myself. How to maintain it? You can drive, or make up orders appropriately, and you can also report some popular activities at that time. Pinduoduo still has certain support for the activities. The price of the event must be controlled well and don’t let yourself lose money.
Let me briefly mention Pinduoduo's car here. The principle is the same as Taobao Express, but it will be simpler. As for search and promotion, what you need to do before is to increase the click rate. First, test and find images with high click-through rates, then offer high price points, open for two or three days. If your click-through rate is very high and your points are quickly increased, you can reduce the price after the price is reduced, and the production ratio will be increased.