618 JD.com and Tmall compete for the tycoon, merchants are "invading"

"Whether the price war is 'forcing 'one of two', JD.com and Tmall compete for two strong players every time they go to the e-commerce promotion. In the end, the merchants are the ones who suffer the most." An industry insider pointed out, "For most merchants, when can they not be bullied and operate on various platforms at will, they are most looking forward to."

Some merchants admitted that the current economic environment is not good, and they rely more and more on e-commerce platforms, but they hope that the platform can truly help them do their business well, rather than force them to make difficult choices by choosing one of the two.

A merchant said helplessly that in previous years, Tmall would only require brand owners not to participate in JD activities on Double Eleven. Unexpectedly, Tmall would not allow it to participate in JD activities this year . I prepared a large amount of inventory for JD.com's big promotion in the early stage. I wanted to sell it with JD.com 618, but the result...

Indeed, there are many brands that rely on large platforms like Alibaba and JD.com in China. If the already thin profits are forced to be selected by the platform, it will be an extreme squeeze on profit space. From the outside, it seems to be the impressive sales data presented by the two major platforms, but the discordant competition inside seems to be making merchants feel unhappy.

There are three days left, 618 will come to an end, and this war between Alibaba and JD seems to continue indefinitely. Whether it is the first time to fight 618, Tmall, which tries to overwhelm the opponent in momentum, or JD.com, which "calmly fights", I believe that the winner will not belong to any of them, but the millions of merchants behind it. How to deal with platform disputes more rationally may be what Alibaba and JD need to consider in the future.

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