Taobao released the "[Marketing Tools] Overlay Rules and 618 Operation Restrictions Instructions", which issued relevant restrictions and explanations on the superposition principles, order, single-level discounts, store-level discounts, and cross-store discounts of Tmall marketing tools.
According to the announcement, the 618 operating restrictions instructions include:
The specific overlay rules are:
1. The price of the big promotion product declaration event will be automatically displayed on the same day, and no other marketing tools are required to be set separately.
2. Inactive products can be discounted using marketing tools (including official tools and third-party tools);
The event products declared in the big promotion can be superimposed on the basis of the event price declaration: store discounts, coupons, shopping coupons, etc.
3. The order of discounts is: single-grade discount tool (the lowest price is effective by default), store-grade discount tool (only one store-level event can be selected for one order), coupons (product coupons/store coupons, and one order only supports one store coupon), Tmall shopping coupons, gold coins, Tmall points, Tmall point coupon cards, and red envelopes.
4. If Taobao merchants sign up for Taobao marketing platform activities, if Taobao promotions are set to be fully discounted, other discounts, discounts, and free shipping in the store will not take effect.
It is understood that the rule will be implemented from June 17 to 21 , and some of the impacts include all merchants in Tmall and Taobao. In addition, the announcement stated that the limited-time discount has been removed from the market, and Single Pinbao is a replacement product. Supports sku-level product-level discounts.
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