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Jiangsu police: Many e-commerce and express "insiders" sell millions of personal information

2017-06-13

　　A health product company in Suining County, Xuzhou, Jiangsu actually regarded buying and selling customer information as a side job. What is even more surprising is that behind it is a black industrial chain that sells personal information.

　　The Suining police in Jiangsu found that in this chain, there are many suspects who provide personal information, which are the "insiders" of relevant enterprises, units and platforms that have a large amount of personal information. These units include many small shopping websites and some express delivery companies.

　　Suining police in Jiangsu revealed that as of now, 24 suspects have been arrested and more than 5 million pieces of citizens' personal information have been seized from the suspect's computer.

Many e-commerce and express delivery "insiders" sell millions of personal information

　　Health products companies sell customer information to lead to black industrial chain

　　In March this year, the Network Security Brigade of Suining County Public Security Bureau discovered that someone posted advertisements in multiple QQ groups and openly sold express order information for various express company. After investigation, the police made it clear that Hu, a staff member of a local health care product company in Suining, bought and sold citizens' personal information.

　　Wang Sen, the captain of the Suining County Network Security Brigade, introduced that Zhou, the actual person in charge of this health care product company, needs a large amount of citizens' personal information to be used to make phone calls to sell it in a designated location. By chance, Zhou learned that Hu from Hebei had relevant resources, so he recruited him into his company, and he was responsible for the sales of health products.

　　Under Zhou's authorization, Hu purchased relevant citizens' personal information through the Internet on the one hand for company phone calls and sales. On the other hand, he repackaged the used information and sold it or exchanged it with others.

　　On April 19 this year, the network security departments of the public security organs at the Xuzhou City and Suining County level established a special task force to investigate Hu's clue, and a black industrial chain that infringes on citizens' personal information emerged.

　　This black industry chain includes a variety of criminal roles including demand data customers, reselling data vendors, and bill of lading vendors, forming a closely connected and relatively loose criminal network.

　　Subsequently, the police found that in the black industry chain, the types of citizens' personal information that the criminal suspect illegally obtains, provides, and exchanges and sells through illegally obtaining, providing, and exchanging transactions cover multiple fields such as electronic product sales, logistics and express delivery in many provinces and cities across the country, with a number of millions, and the content of the information is real-time and accurate.

　　Liu Guangwei, captain of the Fifth Brigade of the Cybersecurity Detachment of Xuzhou Public Security Bureau, introduced that the police quickly clarified the identities of more than 20 people on the crime chain.

　　Many "insiders" of shopping websites and express delivery companies were arrested

　　On April 20, the Suining County Public Security Bureau dispatched more than 50 police officers to set up 15 arrest teams, and went to Wuhan, Hubei, Chuzhou, Anhui, Foshan, Guangdong, Baoding, Hebei, Linyi, Shandong, Beijing, Zhoukou, Henan, Xi'an, Shaanxi, Changchun, Jilin, Xuancheng, Anhui, Zunyi, Guizhou, Shenzhen and other places to carry out arrests.

　　Up to now, 24 suspects have been arrested, of which 23 have been criminally detained, and more than 5 million pieces of citizens' personal information have been seized from the suspect's computer.

　　Wang Sen, the captain of the Suining County Network Security Brigade, introduced that among the arrested suspects were hackers and "insiders" who provided information, as well as those who purchased information for telemarketing.

　　Among them, the hacker Chen Moumou has been attacking related websites and entering the website backend to illegally obtain citizens' personal information, and then sold them through the Internet. There are more than 2 million pieces of information sold, making illegal profits of 100,000 yuan.

　　"Insider" involves many small shopping websites and some express delivery companies. Some of them use their website administrator's authority to package and sell customer information in the website's backend, while others are employees of express delivery companies, collecting personal information on express delivery orders through internal platforms to sell them for profit.

　　Several suspects confessed that the personal information they sold includes various types of personal information such as electronic sales, logistics and express delivery industries in various provinces and cities across the country, with a total of more than 10 million pieces and illegally making hundreds of thousands of yuan in profits.

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now, don’t think that your average customer price is low and you can’t do it. You must do promotions to create a hot product. This is not necessarily true. You must master a time and node, just like the stock market. Just look at the direction every day and think that the traffic volume of the market is relatively low today, you will take action and get the traffic node and then analyze it.

You can pull down all the products and make a table by yourself. I will also make a table by myself. Then we can see the DSR of the store's one product, two product, and three product DSR, or the DSR of its single product. We can see it. After seeing it, we can also analyze its refund rate and the number of transactions involved in disputes.

Why do customers choose the first product?

Why do many people choose the first product? You can search it. After opening it, you will find many secrets, such as its color, its baby pictures, and all kinds of things are better made. These are some appearance choices. Now, whether it is a large shop or a small shop, they pay great attention to the production of beautiful pictures. For example, I will make my pictures very exquisite and beautiful, but later I found that consumers do not need these, and they will not look at these when they buy things, just like when I buy things, they will not look at these. What they want is you One to two selling points. If your baby description emphasizes what award your product has won at the beginning, your consumers will not go to see him. They will only go to see if your product has selling points. For example, I was looking at a watch two days ago. I found that the best one sold by the watch. His baby description is really good. It is like the TV shopping in the early 21st century, such as throwing it in water, or throwing it from the fifth floor, smashing it with stones, using electric drills and drills, etc. In fact, many times consumers will pay attention to these things, and they will think that this thing is good. Let me give you a very simple example. Two days ago, I went to buy a home textile. I found that many authentic merchants have very good sales. I don’t know why, but when everyone comes to his house to buy it, I will also buy it. The next day, a friend of mine told me that the other one is 60 yuan cheaper than his house, and the things are the same, but everyone still buys 60 yuan more expensive, and everyone buys it for the authentic one. In fact, this is how China's society is now. You can ask your customer service. Wangwang opened it and found that one of the three sentences must be asked if there is anything to give it to you. This is a disease for everyone and a common disease. This is a reality that everyone does not want to face, but it is like this now.

For the target customer group, we can do a performance evaluation and then the product technical parameters. For example, if I think of a product today, I will compare this product with the top five in Tmall, or the best-selling technical parameters. For example, what functions and selling points a mobile phone has are a very critical performance evaluation and the coordination of supply. This is a relatively critical point. If your supply is not very good, then your products will produce homogeneous products on Taobao, and you will not get a good price and a good promotion point in the first wave of promotions. This is a supply solution.

And when we talk about the coordination of supply, such as market cost, will this product have a price control in the market, or can this product have a good price during promotion? For example, if you negotiate with the supply chain, will you get a very good accounting period? I believe that no one will take out all his funds to do business. This is a business way in China: everyone will use other people's money to do business, and others will also use your money to do business. This is a good inventory turnover and capital utilization rate. It is very difficult for us to do business on Taobao. Alipay will have to reduce our money for 7 days or 10 days before it can be turned over. Moreover, many buyers will not be able to get the money out when they are having a dispute with you. What should I do? This requires you to think about something. If there is a problem with your funds, you will basically not have high customer unit price.

Store affiliate marketing

Regarding the affiliate marketing of a store, I think it is very important. If you are a mature store, I can say that if you can seize a time node, your chances of creating a hit product will be much higher than others. For example, if you have a 14,000 model or 15,000 model today, and you want to create another hit product, your chances will be very high, because your traffic acquisition is much more than others. We can use four methods: main parts + similar recommendations, store advertising space recommendations, main bodies + possessions, main parts + main parts, store affiliate marketing, store advertising space recommendations are very important. The arrangement of our home page advertisements, the layout of the navigation bar, and the arrangement of the product page advertising space, mainly these three aspects. Why do you have to say so much? I haven't made many things today. Some people may have already realized it. Because if we are creating a hit product, I think the most important thing is traffic. If your traffic is in a better ranking among your peers within a week, then you have 50% chance of killing the first place or reaching the second place.

When I was doing it myself, I had already adapted to about five or six models, all of which were the same result, and it would be unexpected. You can search for the iPhone 5. I must be ranked first or second now. I started buying it on February 20th. At that time, I found that the market was still very sluggish. The consumers had not woken up yet, and the logistics had not recovered. The traffic was very low at that time, so I cut this product. The traffic in the first place was very large. It could be as large as 30,000 to 50,000. I could not surpass him. I did this thing at that time, and I decorated all my stores into an iPhone. e's store, because I used to sell tablets, after I finished the renovation, I made a little direct train, which cost about 1,000 yuan. It was exactly one week from the 20th to the 27th. Then I cut this product and set all the words. Then I made a traffic conversion for the entire store, whether it was a liar or a regular one. Anyway, I surpassed the first place within a week. Later, the conversion rate was the same as that of him. After a week, I pushed his position away. This is a small experience. I don’t know if such a thing will happen in your category, but I will pay attention to how much his traffic is every day, whether my traffic will surpass him today, whether my average traffic in a week is higher than him, and how much higher than him, and my DSR, my refund rate, my refund disputes, and indicators in all aspects are higher than him. We just talk about single links, we don’t consider the store for now.

Trajectory analysis of traffic

Traffic trajectory analysis is the last step. After you select a product, you must see where the traffic comes in, or whether the optimization of your keywords is the best, or whether the traffic ratio of your products obtained in the vocabulary is the same. For example, if my first keyword is 50% of the traffic acquisition in the vocabulary list, then the keywords of your single product traffic must not be as bad as 40% or 50% of the traffic acquisition. I am also preparing for the next product myself. I have been observing this market. Maybe if you observe for two or three months, there will be no results, and the traffic is difficult to surpass. But if you observe ten or twenty items at a time, you will definitely get a good opportunity.

Your products must have a very sluggish time in the year. It is impossible to always be good, for example, if the supply cannot keep up, or the supply cannot keep up, the DSR will drop quickly. If you stare at it every day, I don’t believe you have no chance. I think everyone will have such an opportunity, which is to put your products first in Taobao search.

Do searching, make every detail in place

Now everyone is worried about that. One thing is that one product is sold for 10,000, but it turns out that it is not profitable. Because the average customer price is low, I saw that the competitors are one dollar cheaper than me. Do I need to adjust it? If I adjust it, I will not even make a profit of one dollar. This is a very confusing issue. Of course I have also been confused, but I found that if you can do a good job in default search, then your price must be higher than your peers, and you will definitely sell better than him. I don’t know if I have talked so much today. I can understand some of my practices, but I have persisted for at least a year and repeated it to do a lot of things. In fact, I will arrange my schedule every week, what activities I want to register on Monday and what activities I want to register on Tuesday, as long as you arrange your schedule and do this every day, because Tmall has a lot of resources, don’t be afraid that an event will have no traffic, such as gold coins, no matter what, it will have traffic.

If you can use one single item to report all traffic in this week, you are ready to go online in the second week. If you are lucky, you will definitely get unexpected results in the third week. It is possible that the next default search is the first one.

In fact, if you do searching, it is simple and difficult, it depends on how you view the search. If you are still paying attention to other small issues, I think they are all second-hand. If your store can ensure a high traffic growth, then other issues are not a problem. I may not have pulled out the entire track of my traffic just now. In fact, at this time, I only had more than 10,000 traffic. At that time, I only had one model, and I made one model by one, but I also found that many operations would do five models and ten models together, and I would do it one by one. For example, if I do this model first, I may only need one minute to maintain it every day, and I can find a way to make the second model. After the second model is finished, I spend three minutes to maintain the first two models every day. When I make the fourth model, I only spend ten minutes to maintain the first three models every day, so this is why I had to mark my SKO at the beginning. In fact, my SKO is very, very low.

If you are interested, you can learn about my store, including the entire industry. We have done a very good job, including the platform's integrated resources. Maybe today, this waiter will change it tomorrow in this position, but you have been insisting on doing this every day, communicating some of your own ideas every day. Of course, there are not many ideas, right, then you will definitely get some resource positions you should have. After getting the resource position, you will wonder whether your thing can be integrated into the single item you want to make. If you are purely for making a difference, then I don't think it's meaningless. Because every time I attend an event, I will think about my default search after the event. If my various things are topped first, this is the most important thing. If everyone is doing business with a price difference mentality in the event area, then I think it must be a good thing.

We try to solve every node as much as possible. For example, if I have such high traffic now, I am basically not afraid of doing business without it. No matter how bad my business is, it will not be much worse. At least, for example, the entire company's cards are profitable, that is, I will go to the first sentence: Only healthy profits can maintain development. If your software has no profits, how do you develop next? Right, this is a question worth thinking about for everyone.

Q&A session:

Q: I would like to ask, the two products you just mentioned are started, how to arrange the general framework, process, basic sales volume of the new product, how do you arrange it later, can you be more detailed, and what aspects should we start from, and step by step...

Yang Chao: The first one I want to say, take an example, for example, when the iPad 3 is literally ipad 4, isn’t it necessary to start a new product? Maybe this is, I don’t deny that the brand has advantages, but if it has advantages, you will also compete in the entire platform, and our industry still has parallel products. Right, parallel goods are our well-known competitors. It’s very simple. After my product comes up, I will be the first wave of promotions that will not reduce the price. For example, I will definitely deliver the Cursor 43688. For example, if my profit is 20,000 yuan, I will definitely deliver the things worth 200 yuan, and then constantly stimulate customers. There may be many people paying attention to this product. If your promotion is relatively large, you will get very good nodes. If your level is very good, you will get a small amount of support, and then get some initial releases in the market. If you do it later, you should think about how to maintain it.

Q: Then do you mean the price increase later?

Yang Chao: I won’t raise the price. Didn’t I just say that I will raise the price after I finish it in the right way. Don’t think about low prices when doing promotions, but attract the second batch of exciting customers. And what you need to focus on is collection value. If you don’t have collection volume after the promotion, then you are doing it in vain. Your collection volume will bring your second and third waves of customers to buy. That’s what I think.

Q: Hello, I would like to ask. You have just mentioned a lot of work content. Some work content is very important. I would like to ask how you arrange personnel allocation, which operation is specifically responsible for which part, or how many things you do yourself. I would like to ask this configuration question.

Yang Chao: Team issues, team issues, I think it mainly depends on your SKO. If your SKO is one kilogram, then two people are definitely not enough. If we say, according to our SKO, I think only two people here are enough

Q: So, just you, there is another operation, you two do all these operational things?

Yang Chao: Yes, we two are doing the same thing and will not do it separately. Then every time we do it, for example, if we report a product, we will do this thing at the same time, just split the thing into two parts, and we will not say that we will report another thing and I will report another thing. We will do the same thing.

Q: Let me introduce myself first. You just said that you are from Samsung digital accessories. Our store is from Samsung flagship store. Currently, we are mainly engaged in iPhone accessories. When you were teaching, I looked at your store. Through observation, I found that your store has mp3, iPad4, iPad mini, and Apple's headphone cable, including iPad protective case. From the perspective of product line, these lines should be considered different product lines. For example, we are currently focusing on iPhone accessories, including iPad protective case. In this way, the product line is relatively single. Do you have any suggestions? For example, search, you have several hot products at the top. Because your product is now more broad, so each hot product is in the first place. I think it is relatively advantageous.

Yang Chao: If you have a very strong operation team, I suggest you include iPad. Why haven’t I entered Samsung accessories so far? Because I think it’s much more difficult than the console. I have also seen your store. If you want to keep doing it, I think you will only make a single product, such as only making iPhone brands. In fact, you have also discovered that if you design an iPad, there is no such store on Taobao, and there is no such store that can be used with iPad and iPhone, because it is not a subcategory product, and you may not attract many users. Why can I put all my products here today? There are many cross-regional ones you just said, and I have just emphasized this point. I am a store selling Apple, but if you do one to sell iPad and iPhone protective case, I think it will definitely not be successful. At least you should have thought about this problem and are also doing this problem. I should all feel what my peers are doing. Unless you do something else now, you may do it well. For example, if you want to make mobile power and Bluetooth headphones, you may have a chance, but if you do iPad protective case again. It is basically difficult to make. You also know that the average customer price of iPad covers is very low now, and it is basically impossible to make 19.9 or 25 quickly. They are all made on Taobao. In fact, your flagship store is of the same type. It has always been used to make iPhone covers, so I think you two must insist on doing this to maintain the popularity of profits. If you involve iPad again, it may have a great impact on your inventory and your marketing. I at least think so.

Q: You just said that iPad and iPhone should not put these two types of products together. According to your idea, they are not the same type of products, so don't be confused together.

Yang Chao: Because when we were making Apple, you may be thinking that people with iPhones will have iPads today, and people with iPads will have iPhones, but this is not the case. What is the key to your mouse? If you think it involves an iPhone protective case, will he jump in and iPads be interested? This is the problem, unless you think about how you can go...

Q: Can I understand that you say that, don’t have two main works in a store?

Yang Chao: It depends on what product you are making. If it is an accessory, I suggest you don’t make a second one.

Q: You now say that you have multiple stores, and the matching of each store is different. So is it operated by a company?

Yang Chao: Yes!

Q: Are they all from Tmall?

Yang Chao: Yes, it's all Tmall

Q: In this case, the operating cost is very high

Yang Chao: If I open three stores, I can also choose. After my store is opened, if I have a second store, I will analyze one thing: It is impossible and absolutely impossible for me to run the second store like the first store. Then choose the second store to make another product.

Q: That is to say, there is no need to open two stores for the same product, and the second store must be a different product?

Yang Chao: When you have a chance to make one first, will you make the second one first? Isn’t this just hitting yourself?

Thank you for your attention and support to Laogao Crown Club . Please indicate the source of the reprinting website www.shxuanming.net  　　


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