More than half of 2018 has passed, and it is about to be an important festival in the e-commerce industry, such as the upcoming September 9, National Day holiday, Double Eleven, Double Twelve, etc. How to do a good job in e-commerce operations to fight these battles? What e-commerce trends need us to master? Today we will share the seven major trends of e-commerce operations to take you to play with traffic.
1. Store:
Store advantages This is the most basic path, the sum of all the expressions of the store, the sum of all the paths of consumers, and the carrying, guiding and redistribution of all traffic. It is not an exaggeration to emphasize the logic, details and temperament of the page. In addition to the homepage and details we understand in daily life, it also includes marketing pictures, DSR, etc. The most core role of the page lies in the integrity, logic, and details it displays. Copywriting, tone, and temperament are also decisive factors. Good is good, bad is bad, and good is bad, and good has no upper limit, and bad is no bottom line.
2. Products:
This is the most fundamental thing. Single products must be able to be used, and product structure must be able to be used. Once the product structural advantages are established, 80% of the energy will be accumulated. If this module is lost, the artist can't do anything, and everything that follows is out of the question. Product structure is the army and arsenal, the general root, and the center of military power construction;
3. Conversion on sale:
How can customer service make consumers pay happily, and how does customer service sell? Will there be such a high success rate as the boss goes online in person? Work hard to help your customer service have sales capabilities like you.
4. Service details:
What specific things are involved? What standard actions have you designed? The moments that can awaken buyers to really like are the moment when the buyer unpacks the package and then there will be more satisfaction due to some of your actions. Go and study the TOP store and see how others "dominate" and "start in seconds";
5、DSR：
It is a very good store, how can this not be high? Consumers are all good people, and no one will hold back their energy and can’t get along with you;
6. Promotional advantages:
Have you done science for promotion methods, regional scope, cycle rhythm, time rhythm, and keyword scope? Conversion advantage and consumer preferences can also maximize your promotion investment cost-effectiveness. You have to ask yourself, are you helpless except for the express train? Do you understand the value of diamond exhibitions?
7. Search ranking advantages:
Search rankings are actually a result. The platform likes stores that can be used, but you can't, and it's useless to ask for the platform. It's smarter than always thinking that I'm more smart than the platform's big server.
If you do the above 7 points well and master the above trend operations, it will not be difficult to increase store sales. Therefore, when doing e-commerce operations, you must not only always pay attention to e-commerce trends, but more importantly, analyze e-commerce and operate e-commerce operations based on evidence, so that you can succeed.
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