Online live broadcast in Laogao e-commerce circle: How to detonate search traffic within 15 days?

This article follows "Looking at the future of China's market from price marketing to content marketing 1".

Whenever seasons change, all Taobao sellers have to conduct a Taobao store clearance activity to reduce the inventory of off-season products. Especially for stores for women's clothing, there are more out-of-season styles and more need clearance activities. At the same time, it is the end of the year, and sellers are preparing to start a clearance event. However, many Taobao sellers believe that clearance activities are to reduce the price of their babies, which is a big mistake! Taobao clearance activities focus on the overall discount of the store, and the fundamental purpose is to drive the sales of the entire store to maximize profits. So how to play Taobao store clearance activities?

This morning (November 6), led by the Beijing Municipal Bureau of Industry and Commerce, and jointly with eight member units of the Internet Market Supervision Contact Conference, including the Municipal Bureau of Industry and Commerce, Municipal Food and Drug Administration, Municipal Internet Information Office, and Entry and Exit Inspection and Quarantine Bureau, we provided administrative guidance to 13 key online trading platform companies including JD.com, Tmall, and Amazon.