#Seller Experience# I have gone from zero reputation to crown, and I have used it for less than 4 years, and it has increased year by year and made profits every year. When the hot products are the best, it has exceeded 10,000 pieces. But after getting to the crown, my store slowly moved to the downhill road and entered a bottleneck period. I burst into tears. It is said that failure is the mother of success, but it is very difficult for me to turn around now. Now I will talk about how crown-level sellers can get through the bottleneck period of online camp through my personal experience, and share with you all.
1. Don’t stick to popular products, and develop new products in a timely manner.
Everyone knows that if a store becomes popular, you must create a hot product, but if it cannot be updated and adjusted in time after the hot product, it will inevitably lead to failure. Don’t think that it was exploded last year, but why would it be popular this year? This is a very wrong idea and fatal. When others see your success, they will rush up, lower the price, and make themselves fall into a quagmire that cannot be extricated. Price reduction, old customers feel bad, don’t lower it, the competition is fierce, and it makes themselves in a dilemma. This problem is very common and realistic. It is not me. Correctly update the quality of the product, make sure that no one has, and a new situation for others to have, develop new products, and be able to change the old and the old.
2. Pay attention to customer resources and do your best to provide store services.
Whether it is Tmall or Taobao store, physically and mentally exhausted, the supply is not ready, customer service has not handled well, customer service has not handled it well, the delivery is not timely, the dynamic ratings are all green, and the medium and bad reviews are flying all over the world, causing a fatal blow to the store. The dynamic rating can be automatically changed for half a year, and there is no way to report the positive review rate. The second year of the event is not available. If you arrive at the Guandian, there is no big hot product, it is difficult to adjust the positive review rate. It is a false transaction and will spend a lot of money to make up for your mistakes. The store is cracking down on well-known people, and it is also the store owner who is begging for food with a golden rice bowl. Only by providing good store services and giving customers a good shopping experience can the store have better room for development.
3. Don’t satisfy the status quo, keep up with the new changes in Taobao in a timely manner.
After truly experiencing hits and success, don’t be complacent and flatter with your peers. You are so arrogant that you don’t know who you are. Your peers humbly ask you for your friends’ invitations, and you will feel that you are very awesome and amazing. If you don’t really study the changes in Taobao, in fact, that year, maybe you were right, maybe the styles in that year were just right, and you couldn’t be satisfied with the status quo, and you should rely on your existing achievements to actively learn operation and management and adapt to the changes in Taobao. Yuyan is small and beautiful, with thousands of people in front of you, personal searches, WeChat Moments, free store activities, etc., you must pay attention to everything in time.
4. Don’t complain, be good at summarizing experience.
It’s really tiring to do a good job in Taobao. The small seller said that you can make the Guandian. Are you happy? I did not hesitate and said that I wanted to cry especially. I didn’t sleep before 12 o’clock at night. I got up early and went to late to pack and ship the goods. The dissatisfaction came from, and I was a bad reviewer, a customer was very difficult to deal with, a courier lost, a courier inquiry, a wrong delivery, and other complaints. I couldn’t help but complain. Is it all the others’ mistakes? We should still summarize carefully and learn from the experience and lessons. If we don’t do our own internal skills well, don’t blame others. Complaints will only make old customers farther and farther away from you.
5. Have your own professional team
After the store is crowned, you actually have to change your thinking. If you still do everything yourself, do everything yourself, and even do customer service yourself, you are reluctant to hire people and don’t know how to use people, then you will definitely be exhausted. In fact, it is really difficult for small sellers to start. If you want to grow bigger, you don’t have capital, you don’t have money if you want to hire people. If you have prepared the supply, you won’t sell it. Alas! It's hard, you can only do it yourself. Once you choose the right style, take the right route, supply, customer service, after-sales service, etc., it's like a wake-up call. It's too late to recruit people. If there is a professional team of your own, everyone will perform their own duties and work together, then it will be twice the result with half the effort. What do you think?
6. Have your own store brand
After passing the popular product, others searched for your brand. Repeated customers asked me what brand you have. The quality was quite good. At that time, I was at a loss. After 6 years of old stores, I didn’t have my own brand, so I was sad. I have become popular, my brand has been registered, and the fruits of my hard work have been stolen by others, so I cannot plan for a long time. Therefore, we still have to cultivate our own brand and do a good job in product quality in order to achieve longer-term development.
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