Laogao E-commerce News Weekly Information (June 5-June 9)

　　#Laogao E-commerce News# Weekly Information (June 5-June 9) 1. Redeemable Asset Restructuring: China Post takes the lead and plans to attract Cainiao and other shares; 2. New functions! Alipay can estimate scores in the college entrance examination; 3. Alibaba CEO Zhang Yong: The GMV in 2020 reaches US$1 trillion; 4. JD.com 618 battle report: Domestic kitchenware has increased by more than 100% year-on-year; 5. Big brands + good domestic products + new commercial Tmall 618 has become the driving force for China's consumption upgrade.

　　1. Restructuring of Expressway Assets: China Post takes the lead and plans to attract Cainiao and other shares

　　According to June 9, after more than two months of suspension, smart express cabinet company Express Yi announced the latest cooperation progress. On the evening of June 8, Chengdu Santai Holdings, the parent company of Express Yi, issued an announcement that after China Post and Fosun, it added a preliminary letter of intent to cooperate with Cainiao. Express Yi is currently one of the well-known express cabinet companies in China, with 56,000 express cabinets in 79 cities. The rumors about Express Yi introducing capital have been long, and this time it is expected to be settled. Analysts say that such an investment structure may be the most reasonable at present. Among them, China Post is a well-known postal comprehensive service group with the widest network coverage and the longest history; Fosun has successively invested in Yunda and other related logistics companies. People close to Cainiao said that Cainiao has always cooperated with various express cabinet companies. After participating in Express Yi this time, it will not affect its cooperation with other express cabinet companies. "The express cabinet market is far from saturated, and more participants are needed." (Source: Tianxia Online Merchants)

　　Comment: In order not to be controlled by others (SF Fengchao)?

　　2. New features! Alipay can estimate scores in the college entrance examination

　　On June 9th, Alipay announced yesterday that it officially launched a comprehensive post-college entrance examination service platform integrating score estimation, score checking, and volunteer selection. After evaluating and checking the scores, candidates can also see appropriate choices that are intelligently recommended by the system for reference. ?Open route: Alipay~City Service~College Entrance Examination Estimated Scores. ? (Source: Ant Financial)

　　Comment: This hot topic is a joke.

　　3. Alibaba CEO Zhang Yong: GMV reaches 1 trillion US dollars in 2020

　　June 8th news, today, Alibaba CEO Zhang Yong said at the 2017 Investors Day conference that Alibaba's GMV will reach one trillion US dollars (6 trillion RMB) in 2020. And in this, the new retail strategy will inevitably play a decisive role. In his opening speech, Zhang Yong said that driven by the new retail strategy, Tmall has become completely different from the past and has also begun the road of transformation. "New retail is a new strategic vision and plan made by Alibaba for the future. It is a big data-driven online and offline integration, and the digitalization of the core elements of retail." It is understood that Alibaba's current four major sectors, core e-commerce, local services, digital media entertainment and data technology, have also formed synergistic effects under data-driven. (Source: Internet)

　　点评：有数据显示，消费者在阿里巴巴上的时间越长，在平台上下单的可能性和购买的品类就越多，支出也会有显著提升。

　　4. JD.com 618 Battle Report: Domestic kitchenware increased by more than 100% year-on-year

　　According to June 8, during JD.com's "6.18" period, domestic brands of kitchen utensils, food, fresh food, etc. all performed well. The number of domestic kitchenware sold increased by more than 100% year-on-year, accounting for 80% of this category of JD.com. The top three Chinese brands in sales are Supor, Hals and Zhang Xiaoquan. The number of domestic food items increased by more than 70% year-on-year, accounting for 90% of JD food category sales. Yili, Three Squirrels and Fulinmen became the most popular Chinese food brands among consumers; the number of domestic food items increased by more than 70% year-on-year, accounting for 90% of JD food category sales. Yili, Three Squirrels and Fulinmen became the most popular Chinese food brands among consumers. (Source: JD.com)

　　Comment: Sometimes, how much you grow doesn’t matter, how much you make more is important. It would be boring to lose money and make a name for yourself.

　　5. Big brands + good domestic products + new commercial Tmall 618 is the driving force for China's consumption upgrade

　　According to June 9, the ongoing Tmall 618 has become the driving force and display window for China's consumption upgrade. Lead brand upgrades and allow Chinese consumers to buy better products at more affordable prices. To drive the recovery of domestic products, a number of old domestic products such as Moutai, Pechoin, and Daoxiangcun have been rejuvenated and online upgraded; to drive commercial upgrades, and explore new retail with business partners such as Intime, Suning, Bailian and tens of thousands of brands. Tmall has previously undergone a well-known brand upgrade in history, and its brand slogan has changed from "It's enough to go to Tmall" to "Ideal Life on Tmall", and a trend list has been released. Alibaba Group CMO said that Tmall found that consumers now have enough disposable budgets, so the real need is to buy something that suits them and be able to meet their desired lifestyle. "This is the ultimate goal." (Source: E-commerce Online)

　　Comment: Tmall's benchmark is always the new middle class in the city, and it does not serve all Chinese consumers.

　　6. Tencent responds to Apple's removal of WeChat and everything is fine

　　According to June 8, this morning, Tencent's public relations director Zhang Jun responded to yesterday's rumors that "Apple may remove WeChat" and said: "Everything is OK, I'm worried about it if I have time. Such imaginative news scared me, and I should have changed my career to be a screenwriter." It says there is no hot update method for WeChat. And explained the "hot update": "APP hot update means that the software does not pass the version update review of the Apple APP Store and is directly updated in the application itself." (Source: Sina Weibo)

　　Comment: Let’s listen to any PR response, because you don’t know if he has nothing to say.

　　7. NetEase Kaola Haishop Mall Project announced the suspension

　　According to June 8, it is understood that NetEase Kaola Haigou is a cross-border e-commerce platform launched by NetEase in 2015. "NetEase Kaola Haigou Mall" is a social e-commerce project launched by Koala Haigou. It started trial operation in December 2016. After users consume a certain amount of money to become the store owner, they will promote the products on NetEase Kaola Haigou to get commissions. According to the announcement, the above-mentioned mall project was officially stopped at 19:00 on June 6, 2017, and the original store owner's cash withdrawal and customer service functions will be stopped on September 30, 2017. (Source: Yibang Power Network)

　　Comment: Multi-point layout, but not every project can succeed.

　　8. AliExpress brand store management has changed new rules

　　On June 7, the reporter learned that just now, Alibaba's export e-commerce platform AliExpress issued three announcements in succession, releasing details on the brand invitation management mechanism for the data cable industry, wedding dress industry brands, and men's and women's shoe industry brands. After comprehensively combining the seller's reactions and opinions after the brand closed management rules were issued on May 16, a brand store upgrade strategy was formulated. It is understood that the AliExpress platform's brand invitation management time for the above three categories starts from June 7, and all merchants can obtain results of whether the store can be upgraded and continued to operate from August 1. In terms of store upgrade rules, merchants have more room to grasp. (Source: Yibang Power Network)

　　Comment: The introduction of any policy is a process of game between platforms and merchants.

　　9. I wanted to notarize my Taobao account before marriage, but was rejected. The notary office said that the regulations are still blank.

　　According to June 7, it is a very common phenomenon to notarize property before marriage, but it is not easy to notarize virtual property before marriage. Xiao Yuan, who is engaged in the IT industry in Nanjing, and his fiancée went to the Nanjing Notary Office to notarize his Taobao account, but was rejected. The staff of the notary office also looked aggrieved ↓↓ saying that there are no relevant regulations yet (Source: China Daily)

　　Comment: This is interesting, the relevant government departments can think about it carefully.

　　10. Tencent joins forces with the Human Resources and Social Security Bureau to release the "Human Resources and Social Security Mini Program" first

　　On June 8, recently, the Human Resources and Social Security Bureau of Lishui City, Zhejiang Province and Tencent Internet+ Cooperation Department jointly launched the national human resources and social security mini program - "Lishui Mobile Social Security", which realized one-stop online processing of social security for residents, and also innovatively created a national "family social security" service. Through real-name authentication, consistency confirmation and other security measures, they query social security information, agency business and other matters for their families on the mobile phone. (Source: 36Kr)

　　Comment: It looks like Alipay. It turned out to be Alipay and now it is WeChat to learn Alipay.

　　11. The China Consumers Association's undercover investigation of nearly half of the express delivery company's branches still violent sorting

　　According to the website of the China Consumers Association, on June 8, the China Consumers Association held a situation briefing meeting in Beijing to report the results of the express delivery service experience survey. The notice pointed out that the China Consumers Association recently organized personnel to experience the express delivery services of some domestic express companies by sending express items. Among them, in terms of the experience of delivery (outlines), nearly half of the outlets have problems such as brutal loading and unloading, violent sorting, and disorderly placement of express parcels. (Source: China News Service)

　　Comment: Everyone knows this problem, the key is to solve it.

　　12. JD.com 618 will start robot sorting: buyers can receive goods faster

　　According to June 8, during this year's "618" period, the "shoppers" will be able to receive goods faster. JD.com 618 Mid-Year Shopping Festival was recently launched in Beijing. JD Group CMO Xu Lei said that this year's "618" may become a watershed for retail in China. JD.com's smart logistics technology will be implemented importantly, and unmanned vehicles, drones, and sorting robots will be put into use. For this year's "618", JD.com will start from five aspects: "technology + retail", "brand + retail", "IP + retail", "financial + retail", and "multi-terminal + retail". (Source: Changsha Evening News)

　　Comment: Technology is the primary productivity.

　　13. China Mobile Trend Report 2017: Quality is the goal of consumers

　　On June 8, Tmall Mobile Platform and Jiefukai (GfK China) jointly released the "2017 China Mobile Phone Market Consumption Trend Insight Report". The report is based on the shopping behavior big data of Tmall mobile platform, combined with GfK's data insight and industry research capabilities, and anonymously cleans and mines the data to interpret the development trend of mobile phone consumption. (Source: Tianxia Online Business)

　　Comment: Quality is always the first vitality of the product. If not, it is not a product problem, it is a problem of this society.

　　14. Alibaba will realize consumer data asset management

　　At noon on June 7, Alibaba Group released Brand Databank, a consumer data asset management center that serves brands, today, which will help brands establish comprehensive consumer data asset management. According to Zhang Kuo, general manager of Alibaba Group's Merchant Business Department, brand data bank can return and accumulate every interaction between the brand online and offline with consumers in real time, track the full link status of brand consumers, and activate and apply it within Alibaba's large ecosystem, helping brands continue to accumulate consumer assets and catalyze brand-consumer relationships. (Source: Sina Technology)

　　Comment: This is something that can only be done in the era of big data, and it is also in-depth development of business.

　　15. Announcement of abnormality of JD Merchant withdrew the system: But the matter has not been resolved

　　According to June 7, after experiencing "Unpense 6·05", today, some fashion-related businesses in JD.com, which have abnormal inventory systems, have reopened. Yesterday, some JD merchants posted announcements that the inventory system was abnormal (another saying is "system upgrade") was posted on the store homepage. According to the announcement, due to abnormal inventory system, merchants remind users to suspend purchases. If you place an order, the purchased product may not be shipped. At present, it is not known how many merchants are affected, but it includes official flagship stores of well-known brands such as Inman, Liebo, and Mujiushi. However, Yibang Power Network's latest verification found that the announcements of the above three merchants have been removed. (Source: Yibang Power Network)

　　Comment: For businesses, choosing silence is naturally considered, but there must be hidden behind collective silence.

　　16. China-Russia cross-border e-commerce has become popular. China Railway Express plans to establish a logistics platform

　　June 7 news, recently, Xie Yuanxun, director of the Enterprise Development Department of China Railway Express Co., Ltd., revealed at the 9th China Express Development Conference hosted by the Express Branch of the China Transport Association, the People's Government of Baoshan District, Shanghai, China Railway Express and UnionPay that during the "Belt and Road" International Cooperation Summit Forum held in May, China Railway Express held a negotiation with Russian Railways, Russian Federation Passenger Transport and its logistics companies on behalf of the China-Russia Federation of Passenger Transport and its logistics companies, reached a cooperation agreement, and will establish a China-Russia cross-border e-commerce logistics platform. (Source: 21st Century Business Herald)

　　Comment: The China-Europe freight train is still in the training stage, but the government has realized its importance.

　　17. The truth about Hammer being removed from Tmall because of JD 618 is actually sold out

　　According to the afternoon of the 5th, there was news today that "Hammer's mobile phone was removed from the shelves by Tmall" because "Hammer is participating in the JD 618 promotion." Sina Technology verified this with both Hammer Technology and Tmall, but the truth was that Hammer mobile phones were sold out on Tmall. Tmall responded to Sina Technology, saying that after verification, the platform found that the real situation was that the supply of Hammer mobile phones on Tmall had been sold out, and there was no situation where Hammer was removed from the shelves. The specific reasons are explained in the aspect of Hammer Technology. On the one hand, the M series mobile phone sold by Hammer Technology on Tmall. The flagship phone launched in October last year has been sold out and there has been an "empty frame". However, Hammer also announced through its official Weibo today that it will restock on Tmall. (Source Baijiahao)

　　Comment: Awesome, Lao Luo!

　　18. Tmall international thresholds may be cleared if these points fail to meet the standards.

　　Tmall International will have three adjustments and two new terms for the rules that merchants will not renew:

　　Adjustment 1: According to previous rules, as of September 30, if the store opening time is greater than or equal to 90 days, if the two indicators of "48-hour response rate in the last 90 days" and "refund completion time in the last 90 days" are 10% at the end of the industry ranking at the same time, then Tmall International has the right to decide not to renew it. After the rules are changed, the condition for not renewing is changed to "the end of the 10% of the time limit for the completion of the self-refund in the past 90 days, and the average DSR of the store is less than 4.6".

　　Adjustment 2: For merchants whose store opening time is greater than or equal to 90 days, the conditions for Tmall International not to renew the contract have changed from the previous "number of online sales of goods is 0" to "number of online sales of goods is less than 10".

　　Adjustment 3: According to the old rules, Tmall International has the right to decide not to renew the store for merchants whose store opening time is greater than or equal to 180 days, and whose average monthly sales in the past six months are less than RMB 10,000. After the rules are upgraded, this clause becomes "Tmall International has the right to decide not to renew the store if the store opening time is greater than or equal to 180 days and less than 730 days, and the average monthly sales of stores in the past 180 days is less than RMB 50,000, and the average transaction conversion rate ranks at the end of 10%, Tmall International has the right to decide not to renew it." (Source: Tmall Rules)

　　Comment: In addition to making adjustments in the business capabilities, sales improvement, cooperation with brand parties to protect their rights and combat counterfeiting, sellers should also follow this trend.

　　19. Five major adjustments to the entry conditions of Taobao’s biological baby

　　In order to improve the service capabilities of sellers in the "Taobao Qibao" market, improve market health, and improve consumer satisfaction, Taobao will adjust and optimize the conditions for entering and clearing the "Taobao Qibao" market.

　　The change of the rules will be announced on June 2, 2017 and will officially take effect on June 9, 2017.

　　The main changes are as follows:

　　1. Delete the requirements that the three DSR score indicators should not be less than 4.7 respectively.

　　2. If you delete a store, you must add the requirement of "Taobao Customer".

　　3. Delete the requirement that the store decoration must use "Wangpu Professional Edition" or "Wangpu Intelligent Edition".

　　4. Adjust store service requirements.

　　5. Adjust the store’s real-time online product quantity requirements. (Source: Kaitao.com)

　　Comment: Taobao’s traffic is still good, so you can pay attention to it.

　　20. Maotanchang Middle School Taobao purchasing agent: One order per minute, you can earn 30,000 yuan a day!

　　Maotanchang Middle School is known for its strict management and is prohibited from playing with mobile phones on campus. Public telephones and Taobao purchasing points have become one of the few ways for students to contact the outside world. Within 100 yuan, the purchasing fee is 3 yuan; 100-200 yuan, the purchasing fee is 5 yuan; with over 200 yuan, the purchasing fee is 10 yuan. A boss said that he could earn 30,000 yuan a day at the craziest! (Source: Sina Comprehensive)

　　Comment: I regret that my student days were not the time, otherwise I would have embarked on the road to becoming rich.

Thank you for your attention and support to Laogao Crown Club . Please indicate the source of the reprinting website www.shxuanming.net

 Click to register to apply to join the well-known e-commerce network - Laogao Crown Club. Any merchants from all over the country, Tmall merchants, Taobao Crown Stores, Jinguan Stores, and other e-commerce platform merchants can apply to join!