E-commerce is actually very easy to defeat

The Laogao Crown Club holds an offline gathering of 500 people in Shanghai every February. I will invite Alibaba waiters and big names who do very well in e-commerce and business to share it.

Among them, the roundtable forum is a very popular link. Several industry celebrities will answer members’ confusion on the spot and put forward their own opinions and suggestions.

Below is the record of one of the roundtable meetings (the full text has been deleted):

Mr. Li: Hello, members of Lao Gao Crown Club, let me introduce myself first. I am a residential furniture company, I am a mattress company. I am very embarrassed to be with all the great masters, but I have an ideal. I will definitely improve myself in 2014. In 2013, we made the data quite well. We have reached the top 50 in the residential furniture category. In the second-level category, we are also ranked first, second only to the big brands with offline entities. We have also been selected as the core merchants of residential furniture this year. We were also invited by Tmall to the residential furniture category this year. The waiter also asked us how much our performance this year is. We have more than 30 million this year, and then asked us again. How much do you want to do in the year? I said we registered 50 million. The waiter said you registered too little. I said we are still very confident. We have never attended any event in 2013. For example, you will definitely go to Juhuasuan and other activities frequently in this category. We have not registered once a year. But by the end of the year, we are honored to participate in activities like Jujia Decoration. The results we did are still good, and the data is still good. We are confident that we will make the data more perfect in 2014. In fact, in 2014, I am willing to share more with you on this occasion. Today is here to learn from you. It is also the first time I have participated in this club. I am also a member of SNS. Thank you.

Lao Wu: Hello everyone, I am Lao Wu. Some people should have heard of me. We are making personalized custom gifts. We should be our customers here, which are specializing in T-shirts, mice, cups, etc. We started to do markets in 2006 and Tmall in 2008. It belongs to a very small category. As of the end of 2013, we have always been in the category first, but there is an estimated turn from 2014 to 2014. Lao Gao has always asked me to come and share it with you, but I have never come, because I am not like Lao Gao, how can I go from 0 to 50 million, or how can I go from 50 million to 100 million, what I want to share is the negative textbook, how can I slowly fall from 100 million to 100 million?

I believe that every Taobao seller may face this process, because any company has a growth cycle from nothing to something, from birth to death, just like humans, it depends on how you experience these cycles and solve the difficulties encountered in each stage of the company. It is a turning point we are experiencing now. I have been discussing this matter during this period. When I was doing customization before, a category next to me fell in love with my category and thought our category was OK, so I entered our category and became my well-known competitor, dividing my market by more than half. So I said 2014 was a turning point for me. Maybe if I have the opportunity to share it with you in the future, it might disappear.

Everyone should also reflect when laughing. I have learned a lot about our club online store for one or two years and two or three years. It may make 10% profit at once, but you have not encountered a strong competitor now. Before this situation occurs, you must do a good job in building your team.

Mr. Li: Hello, everyone of Lao Gao Crown Club. I am not a member of this club, but I must be the one who will be the one who will be the most touched by participating in this club. I said that I am very likely to accidentally win the crowd. I admire everyone’s great learning. I don’t understand e-commerce. Just now, Lao Jin said that our flagship store is about one million a month and I am very ashamed. Many of the people here have monthly sales of tens of millions or even hundreds of millions. In my eyes, it is already amazing. I work very hard in e-commerce. Yesterday I wrote a piece of paper. In order to break through the ceiling in the field of e-commerce, I have three different teams, and a single brand is working in three different places. In fact, I am here to learn from the scriptures. I may be here to complain, but I also have some practical information to share with you.

Mr. Lin: I also came with a learning attitude, because I made facial masks, which are only hundreds of thousands a month. After listening to the sharing of the previous people, I had a great feeling that I wanted to build my own brand. In the past, I used to be an agent for other people's brands. We encountered bottlenecks in the process of agency. I believe many people will encounter this bottleneck. Once on Double Eleven, the brand owners make a lot of profits, but the agents lose money on a large scale. Every time on Double Eleven, I have to hesitate whether to do activities. If I don't do the store, the popularity of the store has dropped. Half of the money I earned in a year has been in, so I firmly want to go to my own brand, so I also have to learn from everyone.

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