#Laogao E-commerce Newsletter# [February 24 E-commerce Evening News]

Evening information: Taobao upgrades consumer experience: orders within 500 yuan can be returned in seconds if they are not shipped; Kuaishou e-commerce has carried out special governance on lightning shopping; Pinduoduo: Since mid-February, the platform's spring food orders have doubled; Tmall International will accelerate the introduction of new overseas brands such as skiing; Sensor Tower: Douyin and TikTok downloads increased by 7.1% year-on-year in January...

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E-commerce newsletter

1. Taobao upgrade consumer experience: orders within 500 yuan can be returned in seconds if they are not shipped

According to news on February 24, some netizens broke the news that they can apply for a refund for unshipped Taobao and Tmall product orders without merchant review and can be received instantly. It is reported that Taobao has launched a refund service for instant refunds in 2019. Some people close to Taobao said that within Taobao, improving the experience of consumers and merchants is the key task this year, which is also the new changes that have emerged since the two major businesses of Taobao and Tmall achieved full integration in the backend on January 6. (E-commerce News)

2. Kuaishou e-commerce launches special governance on lightning shopping

According to February 24, Kuaishou E-commerce recently issued an announcement stating that the platform has decided to carry out "special governance of lightning shopping." Merchants/carrying experts who have not completed the version upgrade as of February 28 will not be able to continue using the Lightning Shopping function. According to the announcement, if merchants/carrying experts violate the platform rules during the use of the lightning shopping function, the platform will deal with it in accordance with the relevant provisions of the "Rules on Management of Merchants in Kuaishou Stores" and the "Rules on Management of Marketing Violations in Kuaishou Stores", and the use of the lightning shopping function will be suspended according to the specific violations. (E-commerce News)

3. Pinduoduo: Since mid-February, the number of spring vegetables on the platform has doubled

According to the news on February 24, recently, Chinese toon from multiple production areas such as Yunnan, Sichuan, Shanxi, Shaanxi, and Shandong have been launched on the Pinduoduo platform. According to Pinduoduo platform data, since mid-February, the number of spring vegetables on the platform has doubled, with shepherd's purse and Chinese toon being the hottest sellers. It is reported that in addition to Chinese toon, wild vegetables such as shepherd's purse, grass head (golden cauliflower) and malan head from Jiangsu, Tianmu Mountain in Lin'an, spring bamboo shoots from Jiangsu, chrysanthemum brain and mother-in-law from Jiangsu, wormwood buds and thorny buds from Northeast Mountain have been popular on the Pinduoduo platform recently. Some spring vegetables have also been included in the 10 billion subsidy, and the price is 30%-50% cheaper than some platforms. (E-commerce News)

4. TikTok: In 2021, book publishing company accounts have a monthly book sales GMV of nearly 300 million

On February 24, Juliang Mathematics recently released the "2022 Juliang Engine Book Publishing Industry Marketing White Paper". The white paper shows that since 2021, the number of book users on Douyin has shown a gradual upward trend, reaching a peak during the summer vacation of 2019. Their per capita consumption per month is around 60 yuan. Around World Book Day in April, users were most interested in reading, and their monthly per capita consumption reached 74 yuan. Among them, nearly half of the enterprise accounts are already trying to use live broadcast tools to increase efficiency in operations. (E-commerce News)

Internet news

5. Meituan Ele.me was fined 180,000 yuan respectively for violating the Food Safety Law

According to news on February 24, Qichacha information showed that recently, the Chengdu Branch of Beijing Sankuai Online Technology Co., Ltd. and the Chengdu Branch of Shanghai Lazas Information Technology Co., Ltd. added new administrative penalty information. The reasons for the punishment are for food operators who have failed to fulfill their relevant obligations such as review, public announcement and timely update of licenses in accordance with regulations, which violated Article 62, paragraph 1 of the Food Safety Law of the People's Republic of China and Article 8, paragraph 1 and Article 9 of the Food Safety Supervision and Administration Measures for Online Catering Services. The penalty results are both fines of 180,000 yuan and the confiscation of illegal gains. The decision authority is the Chengdu Market Supervision and Administration Bureau. (E-commerce News)

6. Kuaishou applies for registration of the "Iron Sir" trademark

According to news on February 24, Tianyan Check information shows that recently, Kuaishou's affiliated company Beijing Dajia Internet Information Technology Co., Ltd. applied to register multiple "Iron Sir" trademarks, with international classifications including office supplies, advertising sales, education and entertainment. The current trademark status is all under application. (E-commerce News)

Cross-border newsletter

7. Tmall International will accelerate the introduction of new overseas brands such as skiing

A relevant person in charge of Tmall International said that under the new policy, the platform will continue to accelerate investment, introduce new overseas brands such as skiing, outdoor niche sports, nourishing and health care, and meet the needs of consumption upgrading. Tmall International has established a dedicated investment and operation team to accelerate the introduction of more "ice and snow sports" products. According to reports, in the past year, more than 5,000 new overseas brands have entered the Chinese market through Tmall International, of which more than 2,000 small and medium-sized brands have successfully tried the waters of the Chinese market to achieve monthly sales of over 100,000 yuan. (E-commerce News)

8. Yangmatou offline retail store will be located in Changsha, Hunan

According to reports on February 24, it is reported that the Yangmatou offline retail store project will be located in Changsha, Hunan. It is understood that at present, Yangwok has deployed 4 stores in Chongqing and Shanghai. In January this year, Yangwok's fourth duty-free direct purchase store in the country was officially opened. The store is located in the traditional style area of ​​the 18th-tier cultural and tourism commercial demonstration site in Chongqing. It is the first cultural and tourism duty-free store in the country. Wen Hanting, vice president and president of new retail, said that Yangmatou is in a critical period of transformation between preparations for listing and new consumer formats, and is currently trying to do duty-free new retail and live broadcast trade industries. (E-commerce News)

9. Walmart provides GoLocal delivery services for small and medium-sized grocery stores

According to foreign media reports, Walmart is expanding its white-label GoLocal delivery service coverage. Walmart has partnered with last-mile solution provider Cognery Labs, which will provide flexible Walmart GoLocal delivery options for small and medium-sized grocery stores. It is understood that Walmart launched Walmart GoLocal in August 2021 to deliver goods to customers of other companies. Previously, Walmart specifically reported that Walmart GoLocal was growing rapidly in its Q4 2021 financial report. Walmart GoLocal currently has about 1,000 collection points and plans to increase to 5,000 by the end of 2022. (E-commerce News)

10. Sensor Tower: TikTok and TikTok downloads increased by 7.1% year-on-year in January

On February 24, market research agency Sensor Tower store intelligence data showed that in January 2022, TikTok and its overseas version of TikTok ranked first in the global mobile application download list with nearly 67 million downloads, an increase of 7.1% from January 2021. Instagram ranked second with more than 57 million downloads, up 32.3% from January last year. India is its largest download market, accounting for 35.4%, followed by Brazil, accounting for 6.2%. The other three apps in the top five are Facebook, WhatsApp and Shopee. (E-commerce News)