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What is the Tmall 618 buying expensive and making up for trouble?

2017-06-01

  According to the knowledge of Lao Gao Crown Club, the Tmall 618 event has begun today. Tmall 618 started a price war at the beginning: I will lose money if I say that the big appliances are more expensive than JD! This is the origin of the Tmall 618 purchase and make up for the gap. Is it true that Tmall 618 buy expensive and make up for the gap? Is it reliable to buy expensive and make up for the gap?

  June this year may be the "World War III" in the e-commerce field. After announcing that it would give 10 billion yuan in profits with the brand and the iPhone 7plus was reduced by 1,090 yuan, Tmall Electric Appliances City today announced the launch of "pay more than you can": users can get cash compensation from Tmall if they buy products at the Tmall home appliance venue as long as they are more expensive than JD.com.

 Tmall 618

  This is also the first time that Tmall Electric has made such a price comparison compensation. Some industry insiders commented that once Tmall, which has a lot of money, starts to fight a price war, it will have a disruptive impact on other platforms.

  Yin Jing, general manager of Tmall Electric Appliances Meijia, said on Weibo, "Today, it will be three consecutive days. If Tmall Electric Appliances is expensive, you will compensate." Yin Jing said, "I have recommended myself as the chief subsidy officer, hurry up and let me get busy, dear!"

  Buy expensive and make up for the difference

  The "Buy and Reduce the Difference Activity Rules" posted by Tmall show that during this event, after users purchase specific products in the Tmall home appliance sub-venue, if they find that the actual transaction price of the product is higher than the transaction price of the user's orders of the same brand and model products on JD.com. You can apply for a replacement from the Tmall store.

  At midnight today, Tmall had already fired the first shot of the 618 war. Tmall announced yesterday that during the Tmall 618 Ideal Life Carnival, all consumers who purchase home appliances and mobile phones can use 618 first to enjoy coupons of 80 off for every 980, 180 off for every 1980, 3000 off for every 300 off for every 5000 off for every 600 off for every 12 installments, and can enjoy 12 installments of interest-free and brand concession activities. At 00:15, Mr. Zhang, who lives in Beijing, received a Bose wireless Bluetooth speaker he successfully bought at midnight.

  What is the Tmall 618 buying expensive and compensation activities? Do you know now? The Tmall 618 buying expensive and compensation activities can greatly retain customers who have lost due to price issues. But how should JD.com respond?

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