#Laogao E-commerce Information# "On Tmall, the core purchase group of maternal and child mothers are the trendy mothers born in the 1990s, and quality, appearance and personalization are becoming the common choices of this group." On May 15, at the 520 Tmall Parent-Child Festival held in Shanghai, Alibaba Vice President Jing Jie said this. This parent-child festival, known as the "Double 11 Fashion Ceremony" in the maternal and infant world, attracted more than 90% of well-known maternal and infant brands around the world to participate, with a number of thousands, covering almost all mainstream brands in the market. The support of celebrity hot moms Zhang Ziyi, Ada Choi, Fan Weiqi, etc. has added a fashionable atmosphere to the event.
Data shows that Tmall is becoming a new growth engine for maternal and infant brands. The prospectus for the parent company of the Chinese version of "Muji" - "Quanmian Times" released recently shows that in 2016, the sales of e-commerce channels represented by Tmall accounted for more than 60%. Global first-tier brands such as Mattel, Qifu, Paw in Paw, and Lego have also achieved good results on Tmall in the past year. Among them, Qifu increased by 185% year-on-year on Tmall, leading the super high-end milk powder line. paw in paw grew by 116% year-on-year, far exceeding the average growth rate of 37% in the children's clothing industry.
Over the past year, Tmall has continuously empowered global maternal and infant brand innovation and created a series of benchmark cases. For example, Wyeth's 1% ultra-high-end milk powder was exclusively launched on Tmall; The Children's Place, the most popular children's clothing brand in the United States, has exclusively settled on Tmall; Anta launched smart somatosensory shoes for children through Tmall, and the linkage between the brand and Tmall is leading the consumption upgrade of the maternal and child industry.
It is reported that during the Parent-Child Festival, Tmall Maternity and Baby will also join hands with world-renowned children's clothing brands to start the first C2B reverse customization innovation and promote supply-side change. This plan, named "Little Monster", will select children's creative paintings for the first time to create a customized gallery, promoting upstream brands to truly customize for children and create personalized products that belong to users.
Third-party data shows that 95% of Chinese mothers shop through Alibaba platform. According to the 2016 study on the power of fast-moving consumer goods e-commerce in kantarretail, Tmall ranks first with a market share of 69.4%.
It is reported that as of March this year, Tmall has more than 10,000 maternal and infant brands and more than 2,000 international brands, including Danone Group, Nestlé Group, Royal Fisland Group, Procter & Gamble Group, Kimberly-Clark Group, Uniga Group, and other global maternal and infant brands have entered Tmall.
"Tmall is leading the all-round upgrade of the maternal and infant industry in terms of quality and safety, scientific parenting, trendy and trendy, and redefining the maternal and infant industry." At the Parent-Child Festival, Du Hong, general manager of Tmall Maternal and infant, pointed out.
The 520 Tmall Parent-Child Day kicks off, with 90% of well-known maternal and child brands participating! The above is the content of the 2017 520 Tmall Parent-Child Day brand participation by Laogao Crown Club. Thank you for your support.
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