How to optimize the main picture on Taobao to improve click-through rate

　　#Laogao E-commerce Knowledge# A good Taobao main picture is very obvious in improving click-through rate and it assumes an important transformation function on the wireless side. So what kind of Taobao main picture is considered an excellent main picture? And how to optimize the main picture of the baby?

　　1. Can Taobao’s main picture show a consumption-driven power

　　What does it mean? You should note that every consumer’s purchase behavior is driven by driving force. Sometimes this driving force is caused by internal factors, and sometimes this driving force is caused by external factors. Internal reasons, for example, it is cold in winter, so I want to buy down jackets, and it is hot in summer, so I want to buy electric fans, and the smog is serious again, so I want to buy masks, etc.; the external stimulation is mainly driven by herd motivations, price stimulation caused by big promotions, etc.

　　So, you have to analyze what the real driving force behind every product and consumer purchase is, and then you can see what way to show this driving force. Let’s give you a few examples:

　　What do you think is the driving force behind this anti-smog mask? It's very simple, because the haze is too great and it will cause too much damage to the human body. Therefore, we must prevent smog and try our best to resist this kind of harm. So, what should a good main picture look like? I think the best main picture should reflect the harm of haze days to the human body, and then your mask can solve this problem, whether through copywriting or shooting.

　　Have you ever thought about why consumers want to buy breathable running shoes? Because he is afraid of his feet sweating and his feet smell bad. Feet smell is a very depressing thing, so why not highlight it in the main picture: good breathability and prevent foot smelling. Similar to such copy or description?

　　Summer is here. As a male consumer, do you pay attention to "breathable" and "sweat-absorbing" when buying T-shirts? Because you love sweating in summer, why do you still need to show the styles? Showing that your T-shirt is very breathable and sweat-absorbing, it will definitely attract a large number of consumers to click.

　　For example, the first main picture, unfortunately, which copywriting color matching is really...

　　2. There is something in the main picture that can attract consumers at a glance

　　The elements in the main picture must have something that can attract consumers at a glance, whether it is copywriting or pictures, whether it is achieved by shooting angles or shooting scenes. And this thing that attracts you at a glance must be related to your product. Look at the main picture below:

　　Look at the first main picture. Although it sells men's T-shirts, let's not talk about whether the T-shirt is good or not, but this main picture has an element that can attract you at a glance: a beauty holding a sign with the words "The quality is not good, I'll marry you", which will attract consumers' interest very well, and then click.

　　Let’s look at the first main picture, which is comfortable and breathable, and buy one get one get one get one get one get one get one get one get one get one get one get one get one get one right at the first time. It also includes the internal driving force point (comfortable and breathable) and the external driving force point "buy one get one get one get one get one get one get one".

　　3. Drive click conversion through some price instructions

　　Although the main picture mainly displays products, there are special ways to display price information and promotional information. In the case of shopping on the wireless side, you will find that it is very helpful to increase conversion and clicks.

　　Look at the picture in the middle, the official price is 199 yuan, but I gave two promotional points and two price reduction information, telling you that you only need 179 yuan to get this pair of shoes. From the point of view of click-through rate, this picture is better than the other two.

　　With this kind of price information, it is better than without price information.

　　4. Can the highlighted selling points in the main picture match the keywords?

　　Because keywords represent the user's purchasing needs, or the user's interests, for example, when consumers search for the keyword "shock-absorbing running shoes", it means that they attach great importance to the protection of their knees and ankles when running. Then "shock absorption" is the point of interest and the key to promoting consumer conversion and clicks. So, when searching for this keyword, look at the main pictures below, which ones are you more willing to click on?

　　For example, when a consumer searches for "T-shirts are sweat-absorbent and breathable", it means that the consumer likes to sweat and hopes to buy a T-shirt. This T-shirt must have a good sweat-absorbent effect. Breathable and sweat-absorbent is the conversion selling point.

　　Just as for this keyword, it is clear who has the better effect, right!

　　Therefore, a good main picture is not complicated, and optimizing a main picture is not complicated. The key is that there must be outstanding selling points on the main picture, and there must be elements that drive consumers to click or even purchase.

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