Laogao E-commerce Newsletter on May 10

　　#Laogao E-commerce Newsletter# [May 10 E-commerce Morning News Brief] 1. Two suspects in Hebei were sentenced to up to one and a half years in prison; 2. The list of the richest 500 people in China in 2017 was released. Milk tea sister became the youngest richest; 3. A man dismantled shared bicycles on the street and sold scrap iron: I thought it was not necessary; 4. The State Council established "China Brand Day"; 5. Baidu will fully implement the real-name system from June 1st to users must bind their mobile phones.

　　1. Two suspects in Hebei were sentenced to up to one and a half years in prison for using Taobao loopholes to extort online stores.

　　On May 10, two men in Hebei took advantage of the rules loopholes in Taobao platform and faked the copyright owner to complain to the merchant, causing the merchant's baby link to be deleted, and then asked the merchant to pay a expensive "authorization fee" in the name of revoking the complaint. They committed crimes repeatedly and made a total profit of more than 40,000 yuan. The Nanhai Court announced yesterday that the two men were sentenced to one year and six months in prison and eight months respectively for extortion, both of which were fined. It is understood that this case is the first online "credit" extortion case in Foshan. (Source: Guangzhou Daily)

　　Comment: Reputation and sales are the "life" of Taobao stores, but they cannot be a handle for blackmail.

　　2. The list of the richest 500 people in China in 2017 is released. Milk tea sister becomes the youngest richest man

　　On May 10, New Fortune magazine announced the 2017 500 Rich List: Wang Jianlin and Wang Sicong are firmly in the throne of the richest man, Jack Ma ranked second, Liu Qiangdong and Zhang Zetian ranked 29th; and 24-year-old Zhang Zetian also surpassed 29-year-old Wang Sicong to become the "youngest richest man" on the list. ? (Source: Beijing Morning Post)

　　Comment: Marriage is very important.

　　3. A man dismantled shared bicycles on the street and sold scrap iron: I thought he didn't want it

　　On May 10, recently, a shared bicycle staff member in Guiyang, Guizhou Province was undergoing bicycle maintenance and encountered someone riding a scrap tricycle and was dismantling the shared bicycle. He stepped forward to stop him, and the man said: I thought I didn't want it. (Source: Economic Observer)

　　Comment: Alas...

　　4. The State Council establishes "China Brand Day"

　　On May 10, the "China Brand Day" established by the State Council. As a manufacturing power, how can China be upgraded to a brand power? An important answer is: relying on the Internet and new retail to help brand transformation and upgrading. On May 9, Tmall and Alibaba Research Institute released the "Domestic Product Breakthrough Report" and provided advice on the transformation and upgrading of domestic products: leading the consumption direction; occupying the mid-to-high-end blank market; using new channels and new technologies to establish brand awareness; focusing on original and personalized markets. These four points will become an important direction for brand breakthrough. (Source: Tianxia Online Business)

　　Comment: Get rid of the positioning of Chinese manufacturing factories and attack the upstream of the industry.

　　5. Baidu will fully implement real-name users must bind their mobile phones from June 1st.

　　According to May 10, Baidu will fully implement the real-name system starting from June 1. Users must bind their mobile phones to complete authentication. Currently, users who use email to register a Baidu account but do not have a mobile phone number must perform real-name authentication for their account according to Baidu prompts. Regarding real-name authentication, Baidu has had a prompt to bind a mobile phone number for a long time, but it did not mention the real-name of the account. Nowadays, Baidu has banned the use of email to register an account, emphasizing that it is necessary to use a mobile phone number, and only users’ mobile phone number must be domestic. If users do not bind their mobile phone number to authenticate their real-name, they will be restricted from logging in after June 1st. (Source: Beijing Business Daily)

　　Comment: I support real-name system.

　　6. The reason for Apple Store has been removed from Lianjia App.

　　On May 10, the reporter checked the Apple App Store and found that after searching for the keyword "Lianjia" it is no longer possible to find the Lianjia App. Later, I communicated with Lianjia customer service and learned that at present, the download of Lianjia App can be done through mainstream third-party software download centers. If you want to download Lianjia App on your Apple phone, you need to use the computer version to achieve it. The customer service also stated that the backend will handle it as soon as possible. (Source: TechWeb)

　　Comment: Distribution of benefits?

　　7. WeChat "nearby mini program" has quietly been launched

　　According to May 10, Tencent officially announced the WeChat "Nearby Mini Programs" function earlier today. Zhang Xiaolong had already introduced this function in the previous WeChat public class that merchants with mini programs can quickly display store mini programs or ordinary mini programs in "Nearby"; when users go to a certain location and open "Discover-Mini Programs-Nearby Mini Programs", they can actively add nearby mini programs. When using this function, users need to upgrade WeChat to 6.5.6 or above first, select the required mini program in "Nearby Mini Programs" to view its store information or directly use its services. (Source: Sohu)

　　Comment: This function is quite practical.

　　8. Alibaba's stock price hits a record high. Market value has reached US$300 billion for the first time

　　On May 10, Alibaba's stock price rose 2.69% in U.S. stock trading on Tuesday, closing at $120.00, a record high. Based on Tuesday's closing price, Alibaba's market value reached US$300 billion. Alibaba's stock price has risen by 35.4% so far this year. Alibaba will release its last quarter financial report on May 18. (Source: Tencent Technology)

　　Comment: 300 billion US dollars, that’s a lot.

　　9. Online shopping report for maternal and baby toys: sales of international big brands account for more than 90%

　　According to May 10, Amazon China recently released the "2017 Online Shopping Consumption White Paper for Mass and Baby Toys" in conjunction with international brands such as Mattel, Lego, New Away, Mey Johnson, and Bordes, which interpreted the consumption trends of maternal and baby toy categories. According to its research data, in China's online shopping consumption of maternal and infant toys, international big brands account for more than 90% of the sales of maternal and infant toys; healthy feeding, educational education and safe travel have become the three most concerned topics of Chinese consumers; the trend of popularization and seasonalization of online shopping consumption of maternal and infant toys is obvious. (Source: Yibang Power Network)

　　点评：母婴用户对传统婴童食品、用品等刚需品类变得更加看重品牌背书，需求已经趋于稳定。这说明母婴人群整体的品牌意识显著提升。

　　10. DingTalk releases smart attendance machine standards to leverage the 10 billion smart office market

　　On May 9, the Hangzhou Station of Alibaba DING Summit was unveiled. DingTalk released its first smart office hardware - the smart attendance machine M1, and announced that the standards and underlying technology of the attendance machine are open to all merchants. Chen Hang said that DingTalk Card can not only help small and medium-sized enterprises reduce costs and improve efficiency, but more importantly, "DingTalk + Smart Office Telephone + DingTalk Card" will build a well-known business communication network to provide unprecedented convenience for unified communications for work and business. (Source: Tianxia Online Business)

　　Comment: Any demand is done well and it will be a big market.

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