6 ways to break through the bottleneck of Taobao’s free traffic

　　Many Taobao sellers, whether big or small, should have encountered such problems in the actual operation process: no matter how hard they work, it is difficult to break through the traffic (especially free organic search traffic) and reach a bottleneck. So, today I will share with you a few tips to tell you how to break this bottleneck when you encounter this kind of bottleneck.

　　1. Babies without sales are rescheduled to new ones

　　In the business consultant - business analysis - product analysis - single product effect, you can see the sales of all the products in your store (both online and those removed from the shelves) in the past 30 days. You should check it regularly. For example, we are now very accustomed to checking it on the 27th and 8th of each month, so that we can handle it in two or three days. Let’s see which products have no sales in the past 30 days. If you have no sales (especially new products), you must analyze the reasons for the lack of sales.

　　If this product does not meet the market at all, such as not having any traffic in, or the price is too high, or the style is not good, etc., then you can eliminate this product directly. But many times, the main reason is that the basic optimization is not done well. For this type of product, some sellers choose to modify the title, first picture, details page, etc., and then upload new products. This is not very effective. The best suggestion is: delete the link, including the pictures in the image space, and then reschedule the new one.

　　When re-releasing, the title, first picture, and details page must be different from the original one, so that the weight of the new product can be regained to the limit. At the same time, it will also make search engines feel that your activity in launching new products is OK, which is conducive to increasing the overall weight of the store.

　　One of the great benefits of doing this is that after products that do not have traffic weight are re-listed, they will at least have a chance to get more free search traffic than before.

　　2. Optimize baby titles with low weight

　　In the traffic vertical and horizontal - traffic monitoring - product sources, you can see what are the keywords for searching traffic on the PC and wireless side of each product.

　　Then you have to look at whether there are some keywords with very few visitors to the store (even if there are keywords in your title that have not brought you any traffic in the past 7 days), or even though there are traffic in, there may be a lot, but the conversion rate is zero and there is no conversion at all. Then, these are the places you need to optimize. You can replace these keywords and replace them with new hot words. You should pay attention to two points when changing: the first is not to adjust the position of the keywords casually, because if you accidentally touch the word segmentation rules on Taobao, it may cause the weight of the keywords that you originally had traffic to decrease; the second is not to replace them too much each time, basically two or three words are enough.

　　3. Improve comprehensive conversion through precise collimation train strengthening labels

　　This has two main functions. The first is that when the comprehensive conversion is improved, your store’s comprehensive quality score will be improved, which will help you break through your traffic bottleneck; the second is that through the strengthening of personalized tags, the search traffic that you match on the wireless side and the traffic on the Taobao homepage will be further increased.

　　The application of this method is also relatively simple, which is to open an accurate express train plan, select only accurate long-tail words, and do not make extensive matching. This actually has the same meaning as choosing a word when writing a title. Just determine a core word, and then all the long-tail words you choose will revolve around this core word. This word selection can still be selected by a business consultant. There is a search term analysis function in the market sector of the business consultant.

　　4. Continuously improve DSR scores

　　The main function of continuous improvement of DSR scores is to increase the overall weight of the store. The higher the comprehensive weight of your store, the more free organic search traffic will be under the same conditions. DSR scores are dynamic and vary depending on how consumers say you. First of all, let’s make it clear here: never believe those who spend money to buy DSR scores, the situation is 100% unreliable now. Therefore, you must use formal ways to improve yourself.

　　What is the essence of consumers giving you a good review? Be satisfied with your products or services, so the easiest way to improve this is to analyze your own and your direct competitor's cumulative evaluation details, because consumers are satisfied or dissatisfied, they are reflected in the cumulative evaluation details.

　　For example, from this, you can basically judge that quality, logistics, etc. are points that consumers care very much. In addition, you must pay more attention to specific evaluations, read more, and analyze more, and you will definitely see a lot of particularly valuable information from it.

　　Then, the points that consumers care very much are important, you must solve in your product, so that consumers can be satisfied: if consumers pay attention to gifts, you will give more things; if consumers pay attention to logistics, you will use SF Express (under conditions permitted); if consumers pay attention to quality, you should not use inferior products as good products, etc.

　　5. Continuously improve the store level

　　This is easy to understand. Everyone knows that the store level is an important factor that restricts the traffic ceiling. About 70% of the underlying sellers can only share 30% of the traffic; but 5% of the top sellers will also share 30% of the traffic. Obviously, the higher the level of your store, the greater the traffic you can get. Therefore, the best way to break the bottleneck is to improve the store level. When your level is about to break through the top, you should not hesitate to increase the investment in the express train (because it is impossible to add through search), and it will increase the treads and continue to increase for a period of time.

　　6. Set up related sales links to increase customer order price

　　If you can keep the conversion rate from changing much, and then on this basis, you can increase your average customer price, then there is no doubt that you will get more free organic search traffic because your traffic is more efficient. There are many ways to increase the average customer price, such as holding activities, but the most commonly used one is to set up related sales, especially the related sales of products that can match each other.

　　After you finish these 6 small methods, your traffic bottleneck will basically be broken!

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