Baidu Takeaway wants to "sell" SF Express? Nuomi and Baidu Takeaway are no longer the same

　　Recently, Baidu Takeout was rumored to be "sold" again. The "taker" at this time last year was Meituan, and this year it was SF Express. However, Zhong Bai (pseudonym), a person close to Baidu Takeaway, told reporters that in fact, SF Express had already invested in the B round of financing led by Baidu last year. After November, it has been discussing the full acquisition, but there is no conclusion because the price cannot be reached.

　　According to Zhong Bai, Chen Jinhui actually resigned in January, and Chen Qing, the senior vice president who started taking leave in September last year, returned to take over the business. "In fact, O2O is no longer valued in the Baidu system. Baidu Takeaway is also developing the same-city express business. If SF Express acquires it, it will be the best of both worlds."

　　Nuomi and Baidu Takeaway are no longer the same

　　At the February financial report meeting, Baidu Chairman and CEO Robin Li mentioned that "the company has indeed reduced the consumption subsidies and marketing expenses of Nuomi and Baidu Takeout." "Users use Baidu search to meet their various needs, including information, content and services. Nuomi can provide content and services that meet users."

　　Some industry insiders believe that O2O is no longer the focus, and the unmentioned takeaway is more marginalized than glutinous rice. However, an insider of Baidu Takeaway revealed that glutinous rice is Baidu's business unit, and takeaway is already an incubated and invested subsidiary of Baidu, so glutinous rice will be mentioned more.

　　"But in fact, Baidu Nuomi has been 'waste'," he told Nandu reporters that Baidu Takeaway CEO Gong Zhenbing and iQiyi CEO Gong Yu are at the same level in the Baidu system, and Nuomi general manager Zeng Liang actually did not take over the top leader of the same level after resigning.

　　But whether it is Baidu Nuomi or Baidu Takeaway, internal personnel are now "in a storm". This time, Chen Jinhui, the vice president in charge of channel expansion, resigned mainly due to the adjustment of Baidu's takeaway channel system. "In the past, Chen Qing was in charge of direct operations and Chen Jinhui was in charge of agency," Zhong Bai told Nandu reporters that Baidu used to be self-operated takeaway teams in Beijing, Shanghai, Guangzhou and Shenzhen, but now it has shrunk to Beijing, and the other three cities have handed over to agents. Last year, Baidu tookaway agents in various places were quite serious. "Actually, as long as Gong Zhenbing and Chen Qing are there, Baidu Takeaway will be stable."

　　Get involved in the same-city express delivery to show SF Express?

　　This is not the first time Baidu takeaway has been sold. At this time last year, Meituan and Baidu Takeaway had talked about a merger, but they finally gave up because of their high valuation. Gong Zhenbing emphasized in an internal email that he denied the sale and merger and insisted on "independent operation". So can SF Express buy successfully this time?

　　In fact, the two parties have long had strategic business cooperation. In July last year, Baidu Takeaway and SF Express announced that during the peak lunch delivery period, SF Express will be responsible for the delivery of some Baidu Takeaway orders. Zhong Bai introduced that in the subsequent B round of Baidu Takeaway, SF Express has already invested in it.

　　"The business of both parties is actually quite consistent," Zhong Bai introduced that Baidu Takeout is not just takeout, but focuses on a "one-stop life service platform", and city express is an important part. "In fact, it is easy to transition from takeaway to instant delivery, but Baidu does not have a express license, so this business has not been promoted on a large scale."

Click to register online to apply to join the well-known e-commerce network - Laogao Crown Club. Any businesses, Tmall merchants, Taobao Crown Stores, Jinguan Stores, and other e-commerce platform merchants can apply to join!

Thank you for your attention and support to Laogao Crown Club . Please indicate the source of the reprinting website www.shxuanming.net