How to create a hit product with a direct train?

　　Many people are obsessed with black cars and have learned and used them, but the results are all kinds of strange things. Is there any problem with the "black car" itself? It depends on the version. The early versions used to improve quality points and reduce deductions by flashing click rates. I won’t explain the specific methods in detail. As a result, they were completely banned by Taobao and there will be no more time to raise their heads. Therefore, there must be problems with this version of the method itself. Many versions that have been extended later, as long as they are not relied on brushing to increase their weight, even though they are particularly white, it means that the method itself is fine. But, why are your results not good? A strange method? It’s your fault that you are too obsessed with methods. If you have no roots in your mind, what is the logic and essence behind the method - that is, high clicks, high conversions, and accurate labels (whether the weight can be transmitted in detail is another matter).

　　In essence, high-click and high-conversion models can be beaten by anyone with a little brain! Of course, those who know skills will be quicker, safer and more cost-effective. From this perspective, it is not a hit train to create a hit train at all, it is definitely a hit train to achieve a hit train. So, don’t complain about this and that, blame yourself for your lack of strings and not thinking about the essence, and there is something wrong with your product or picture itself.

　　1. The product itself

　　A. The product is composed of N multiple attributes, each attribute is an independent source of traffic. As for popular products, multiple attributes must be hot-selling attributes before they can become popular products.

　　B. If a merchant has product development ability, the premise is that he is smart and has no original feelings or pursuits. He just simply understands Taobao as a business. I like such a merchant the most. My suggestion is to modify a certain hot-selling attribute to achieve differentiated hot-selling products.

　　C. For merchants who don’t want to grab category word traffic, the premise is the same as B. The strategy is to do multiple sales, present in the mode of popular products. You can never find him in the position of the sales ranking at the forefront, but he may be a giant. Taobao N multiple stores are all in this mode. They live a very comfortable life, have high profits, and have their own minor tone. I also admire this type of merchants very much. If you want to become such a store, my suggestion is to modify 1-2 more hot-selling attributes.

　　D. The above B and C models are micro-innovation. In a sense, it is also original. I have no suggestions for completely original stores. I admire this type of store. I am sincere because I can't do it. If I talk about "pseudo-originality", I still have some experience. For merchants who want to make money but can't let go of that feeling, my suggestion is to do "pseudo-originality".

　　E. For businesses with weaker strength, I suggest that you choose to be a brand agent first. If you can send one piece, you will have good profits. You don’t need to consider external factors for competition for such single products, because if you have a brand, the brand is differentiation. As long as there is a differentiation, your competitors will not be outside. All the popular competitors will be the brand’s internal agents. Search for brand terms directly, click on sales sorting, and see what is in front of you. Just find the popular products that you have the strength to do first. You can copy them all, which is very simple and crude.

　　For sellers who have no idea of ​​selecting products and want to be popular products if they are just random, I advise you to take a shower and go to bed. Popular products have nothing to do with you, and you don’t have to say anything more than a single sentence.

　　2. Pricing

　　Theoretically, any price you can set for a product. Consumers sell it for cost-effectiveness. As long as you can reflect the value of the product, there will always be corresponding people to accept it. But we are talking about hot products, so pricing is not that simple.

　　The pricing of popular products on Taobao emphasizes traffic channels, and it must be a large traffic channel to become popular products. So what you must meet is that you are competitive in the traffic channels you want to compete for and to instantly kill competitors. This is the core essence of pricing I am talking about.

　　3. Creative plan

　　The click rate of the express train creative concept directly determines the speed of your score and weighting, and the level of PPC deduction. When it comes to search, it directly determines how much search engines like you. I guess whether you like to include you or not, whether you can collect traffic on your Taobao homepage. Many people do a lot of stores, but there is no gross traffic on your Taobao homepage. The core problem lies in this.

　　What are the swot analysis methods, rigid flexibility analysis methods, and unique authoritative combination methods. I don't want to talk about too many theoretical things. Regarding this question, I just want to talk about my experience. Theories may not be useful to you, but I firmly believe that experience can definitely be learned from.

　　4. Details

　　It would be simple to think about this problem with the thinking of programmers. In the mind of programmers, everything in the world is running according to fixed logic. Since there is "logic", it can definitely be edited into a fixed process structure.

　　What about buying behavior? Is it also following fixed logic running? This is inevitable. Since it is inevitable, the purchasing behavior can be edited into a fixed process structure. 5. Basic sales, positive reviews, buyer shows, ask everyone and customer service

　　A. It is normal for a basic sales of 10. Many children's shoes are stupid. If you have zero sales, just get on the car and start working. The real money is too expensive. If you do a sales volume, you will ask someone to buy it. Everyone is unwilling to be the first person to eat the crab. Because if you don't do it well, you will be ridiculed as a "fool". Most people are more willing to follow the trend. This is human nature, and you must not fight against human nature. Therefore, breaking zero is a very difficult thing.

　　B. The number of good reviews is at least 5-6, the same principle, and the evaluation must be more serious. The seller must write it himself and send it to others to upload it, because only you know the selling points of your product best and what the seller is most worried about. Once again, the user's determination to place an order through text. Never let random reviews make the user feel fake, like a drag. This is quite good. Some evaluation content is not what your product should have in your category. It makes a lot of jokes, and these are nothing. The most serious thing is that some evaluations are not as good as not to comment. Damn it, even if you want to buy, Damn it was told by this review, "The logistics is fast, the owner has a good attitude, and the service is very thoughtful, but the things are a little creaking, but it doesn't matter. Just fold half a piece of paper and stuff it in, don't worry." Damn, how can you not worry! ! ! It's all creaking, will it collapse, will it break, will it have any quality problems, can you have any ideas?

　　C. I don’t need to say the jokes of the buyer show. I put on a thigh and wear a dress. A very sexy short skirt was ruthlessly trashed. Although it is a joke, many buyer shows have more or less problems. Even if the product itself does not exist, they may die in the inconspicuous small characters in the scene. The safest action is to find a professional production company yourself, and send it to others for uploading if you are satisfied. Considering the selling points of your own products in all aspects and verify from multiple angles. There is an extra opportunity to dispel consumers’ concerns, and the number of buyer shows should be at least 3-5.

　　D. It is very important to ask everyone. The product has not started yet. You must ask all the questions you can think of, so that the user can’t speak, and let people answer them all, with a little more words. The same is true. You must edit it yourself and send it to others to upload it. Don’t let it develop silly. The development of any thing must be done with a good plan, especially in the initial stage. Laying the foundation is solid and it doesn’t matter if it’s a matter of expending.

　　E. Regarding customer service inquiry, you must strive to get 100% transactions for orders coming in the early stage. If the orders are low, you must give them to him. Don’t underestimate the initial orders. It directly determines whether this baby can be included in the main search and included in 3 days. It is directly mentioned to the homepage. For the express train, this is the fastest way to increase the weight. In the past, we used to give the customer service the first 3 orders to the customer service, which gave the customer service the full product bonus. Sometimes, in order to increase the enthusiasm of the customer service, whoever makes the first 3 orders will have corresponding bonuses according to the time, regardless of whether it is given or not, regardless of the transaction amount.

　　I have said so much today, but there is only one purpose. Don’t blindly fight for hot products. All successful hot products are not created by direct trains, but instead, popular products make the express trains. Therefore, the preparations before the express trains directly determine whether they can succeed.

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