Alibaba membership system has been upgraded, Tmall points have been multiplied several times [New regulations are explained in detail]

　　Those who are used to spending Tmall points into cash, pay attention. Alibaba’s membership system has begun to be upgraded and Tmall points will be more valuable.

　　For example, 200 points were only spent as 2 yuan in the past, but under the new system, 5 yuan can be directly deducted from Tmall supermarkets if the value of naughty is above 600. Shoppers with higher naughty values ​​can also stay in a five-star hotel at a 40% discount, and benefits are coming! !

　　For example, the MGM Hotel in Sanya and Kerry Hotel in Pudong, which have a store price of more than 2,000 yuan can be accommodated for only more than 900 yuan. In Chengdu and Beijing, Fairmont Hotel, which was originally priced at 1,500-1,800 yuan, can be won for only 600 to 700 yuan.

　　Tmall points appreciation is only the first step in upgrading Alibaba’s membership system

　　The new regulations are expected to be announced in June, but the above benefits have been leaked out in advance. Users of Tmall and Taobao can log in and check the points and the benefits. It is reported that in the new regulations, there are three ways to realize points rights:

　　1. Redeem gift vouchers; members can redeem Tmall shopping vouchers by consuming points through product pages, membership centers and other channels;

　　2. Use points to redeem super value products and rights through the "Member Center"; however, virtual goods (such as recharge phone bills, Q coins), gold and gold product products, Chinese and Western medicines and medical device products in the pharmaceutical center, do not support the use of points to obtain discounts or exchange goods;

　　3. Other events held by Tmall may require members to consume points as the entry and registration threshold for event access and registration.

　　The value-added Tmall points is just the first step in upgrading Alibaba’s membership system. The changes in the membership system are part of the general background of Tmall's rule adjustment.

　　Tianze, the head of Tmall Operation Center, said in an interview with the media recently, "Tmall rules will focus on helping new retail, facilitating merchant operations, and guiding merchants to improve consumer experience," said Tianze, director of Tmall Operation Center, in an interview with the media recently. "This year, "Tmall rules will focus on sorting out and innovating in terms of helping new retail, facilitating merchants' operations, and guiding merchants to improve consumer experience."

　　Changes in Tmall's rules will be expanded from the following four directions:

　　Rule Direction 1: Support merchant transformation and strive to solve the pain points of expanding categories, changing subjects, and changing store types. As the store develops, it will naturally face the problems of upgrading, acquisition or merger. From the perspective of Tmall, as the platform, new regulations will be formulated to help merchants complete their transformation while controlling risks.

　　Rule Direction 2: Introducing high-quality merchants is a positive measure of Tmall at the investment level, and will increase efforts to attract international high-end brands, store-type flagship stores, and specialty stores to settle in. In Tianze's words, "Tmall is always open to high-quality merchants."

　　Rule direction 3: Shorten delivery time and upgraded exchange experience. Among them, the delivery time has been improved. After data analysis and research, most Tmall merchants' orders have been shipped within 48 hours. As consumers upgrade, Tmall plans to adjust this rule. Protecting seven-day unreasonable exchanges in the form of rules will also add a sense of peace of mind to consumers' shopping.

　　Rule Direction 4: Optimize infrastructure, mainly aiming at more rationalization of activity threshold data including after-sales service comprehensive indicators and marketing benchmark rules. At the same time, Tianze said that it will open up the mechanism and channels for internal communication between merchants and platforms, so that merchants can find people and solve problems when they encounter problems during their business process.

Click to register online to apply to join the well-known e-commerce network - Laogao Crown Club. Any businesses, Tmall merchants, Taobao Crown Stores, Jinguan Stores, and other e-commerce platform merchants can apply to join!

Thank you for your attention and support to Laogao Crown Club . Please indicate the source of the reprinting website www.shxuanming.net