#Laogao E-commerce Newsletter# [E-commerce Morning News on December 14]

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on December 14] Jack Ma’s self-evaluated English proficiency: It is the best among Chinese entrepreneurs; the ability to place multiple stores online on WeChat Moments; the closure of Samsung’s Tianjin factory in Tianjin is a foregone conclusion, and the employee compensation plan is required to choose one of two; Huawei Honor announced its Double 12 record: it won the first place in sales and sales in Tmall; Kudian CEO Zheng Jianhao: Fast-moving consumer goods are still the most suitable category for social e-commerce...

　　E-commerce newsletter

　　1. Multi-store delivery capabilities for WeChat Moments

　　According to news on December 13, WeChat said that in order to meet the multiple marketing needs of advertisers, after upgrading store logo display and LBS regional targeting capabilities in September, the full range of advertisements on WeChat Moments have been launched on multiple store delivery capabilities. In advertising creation, advertisers can add multiple store information to a circle of friends advertisements, with the maximum limit of 100 stores. The advertising system will intelligently pull and show users the nearest stores to guide users to convert to the store. (Titanium Media)

　　2. Huawei Honor announced Double 12 record: won the first place in Tmall sales and sales

　　On the evening of December 13, Tmall released the final report on the Double 12 mobile phone industry this afternoon. The battle report shows that Huawei's two brands, Huawei and Honor, won the sales championship respectively, and Huawei and Honor also won the full-level championship in the five price ranges of Tmall mobile phones.

　　According to Tmall data, Apple and Honor rank second and third respectively, and Xiaomi rank fourth respectively; in terms of total sales, Honor won the championship, Huawei and Xiaomi ranked second and third respectively, and Apple ranked fourth respectively. (E-commerce News)

　　3. State Post Bureau: The express delivery development index increased by 20.7% year-on-year in November

　　On December 13, the State Post Bureau released the "China Express Development Index Report for November 2018". According to estimates, China's express delivery development index in November 2018 was 183.7, an increase of 20.7% year-on-year. The development scale index, service quality index and development capacity index were 233.5, 184 and 175.5 respectively, an increase of 20.6%, 48.1% and 5.8% respectively over the same period last year. The development trend index was 57.7 respectively, a slight decrease from the previous month.

　　In November, the scale index of express delivery development was 233.5, an increase of 20.6% year-on-year; the quality index of express delivery service was 184, an increase of 48.1% year-on-year; the capacity index of express delivery development was 175.5, an increase of 5.8% year-on-year; the trend index of express delivery development was 57.7. It is expected that the express delivery business volume will reach 5 billion pieces in December, an increase of 19% year-on-year. (Europe)

　　4. Mr. Zheng Jianhao, CEO of Kudian: Fast-moving consumer goods are still the most suitable category for social e-commerce

　　In June this year, Secoo launched a new business warehouse store, mainly selling goods through recruitment of store owners and social fission. Zheng Jianhao, CEO of Kudian and former general manager of Seku Mall, said, "In the social environment, the cost of user decision-making cannot be too high, and decisions need to be made quickly. The pace of life in third- and fourth-tier cities is relatively slow. Except for cars and houses, there are few expenses of more than 10,000 yuan per unit, so fast-moving consumer goods are still the most suitable category for social e-commerce." At present, Kudian is preparing to raise about tens of millions of dollars in financing and is in contact with many investors. (36Kr)

　　Internet news

　　5. Samsung mobile phone Tianjin factory closure is a foregone conclusion, and employee compensation plan is required to choose one of two

　　A relevant person in charge of Samsung Electronics confirmed that Samsung's mobile phone manufacturing factory in Tianjin will be officially suspended on December 31. A Chinese employee of Samsung's Tianjin factory said that Samsung has recently held a relevant briefing meeting to clearly give a decision to close the factory before the end of the year, and said that there has been no news on the specific compensation plan yet, but employees were asked to choose one of the two plans: one is to transfer to other Samsung Group factories such as Samsung Mobile, Samsung Motors, and Samsung Battery in Tianjin, and the other is to resign. (First Financial Daily)

　　6. Meituan Zhang Chuan: Supply-side digitalization is the future catering direction process has just begun

　　On the evening of December 13, at Meituan's 2018 China Beverage Innovation Summit, Zhang Chuan, senior vice president of Meituan Dianping, said that supply-side digitalization is the general direction of catering development and an important feature of new catering. Tea drinks are a very new catering style scenario and are also the catering segment that supply-side digitalization may cover the fastest.

　　"Digitalization has always been the driving force for human civilization and industrial development. A greater revolution in the future may come from the digitalization of the supply side." Zhang Chuan said that the digitalization of the catering demand side has made great progress. In the past decade, consumers have gradually enriched their services whether they are looking for restaurants online, reviews, transactions, takeaway delivery, etc. (Sina Technology)

　　7. Blue V's monthly increase of more than 170 million fans is not enough. Douyin needs to become more popular

　　According to December 13, Douyin has officially released the "2019 Douyin Enterprise Blue V Ecological Plan" today. In the "Plan", Douyin disclosed the platform Blue V related data for the first time and announced that it will soon implement the Blue V support plan.

　　In June this year, Douyin Enterprise Account was launched and Blue V registration was officially opened. According to data provided by Douyin, from August to November this year alone, the number of blue Vs on its platform increased by more than 470%. In October, the Blue V account produced a total of 750,000 short videos, with the cumulative viewing of these videos exceeding 36 billion, with an overall increase of 176 million fans and a total number of fans reaching 917 million. Compared with personal accounts, users can interact with corporate accounts at a deeper level. (Yibang Power)

　　8. Jack Ma’s English proficiency: It’s the best among Chinese entrepreneurs

　　When Jack Ma evaluated his English proficiency at the Hong Kong Belt and Road Forum, he said, "I think it's OK if my English is good, but I will definitely be bad if I teach English, but I became the best among entrepreneurs. Most Chinese entrepreneurs are beaten up by me, but when I go to college to compete with professors, it's impossible to compare." Jack Ma said with a smile. (Quick Technology)

　　Cross-border e-commerce

　　9. The construction of Amazon's new headquarters may take 10 years, and employees at Seattle headquarters will not be transferred.

　　Amazon announced the locations of its new headquarters last month: New York City and Arlington, Virginia. The Wall Street Journal published an article today saying that the two cities are losing their way. In fact, local citizens have to wait at least several years, or even 10 years, to truly see a large number of new Amazon employees pouring into these two cities. Additionally, Amazon told Seattle headquarters employees that they would not be forced to transfer to the two new headquarters. (Sina Technology)

　　10. British luxury e-commerce Farfetch acquires Stadium Goods

　　On December 13, British luxury e-commerce platform Farfetch announced that it will acquire multi-brand sportswear retailer Stadium Goods for US$250 million in cash and stock. Upon completion of the transaction, Stadium Goods will continue to operate as an independent brand on the Farfetch platform and be led by its existing management team. (Beijing Business Daily)

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