Taobao’s new rules for combating counterfeiting 2017, do you know Taobao’s new rules for combating counterfeiting 2017? Due to the length of the article, Taobao’s new rules for combating counterfeiting 2017 only briefly discusses a few main changes, which all need to be paid attention to by Taobao sellers. Including the changes in some "gray industries" that have been made after the new rules come out, including the anti-counterfeiting process of anti-counterfeiting on Taobao, which is a process of anti-counterfeiting on Taobao. Here I will show you the main changes.
1. Change the "Taobao Expert Platform Management Specifications"
Main changes:
1. The increase in the limit for personal accounts is over 18 years old;
2. If the account has no release behavior within 365 days, it will be cleared by the Taobao expert platform. Change time: This change will be announced on March 21, 2017 and will officially take effect on March 28, 2017.
Taobao’s new anti-counterfeiting rules 2017
2. Added "Taobao Crowdfunding Market Management Specifications"
Main new content: 1. Clarify the access and clearance requirements for Taobao sellers and projects entering the crowdfunding market. 2. Explain the special transactions in the crowdfunding market. 3. Clarify the behavioral norms, violation control measures and clearance scenarios of Taobao sellers in the crowdfunding market. Change time: This change will be announced on March 21, 2017 and will officially take effect on March 28, 2017.
3. Added relevant handling measures and rules such as "sales volume, evaluation, SKU" and other
Main changes: 1. Article 39 of the Taobao Rules has added definitions of "no cumulative evaluation", "no cumulative sales", "delete sales", and "restricted product SKU customization" in the violation handling measures, and new interpretations of the rules are added. 2. Article 59 of the Taobao Rules: The handling measures of "delete sales", "delete reviews", and "restrict product SKU customization" are added to the abuse of information. Change time: This change will be announced on March 21, 2017 and will officially take effect on March 28, 2017.
4. Change the main changes of the rules for excessive information sending:
1. In response to serious and particularly serious scenarios of excessive information dissemination, the treatment measures for "restricting the number of published categories" will be added. 2. In response to the serious circumstances of excessive information dissemination, the same seller violated the rules and deliberately avoided the situation, and added measures to "restricted product releases". 3. In response to the scenarios of "advertising information", "inconsistent category", "using SKU low-price traffic", "making it a change in product elements of another product by editing key attributes such as product categories, brands, and models", add treatment measures for "delete sales" and "delete evaluations". 4. In response to the serious and particularly serious situations of the situation in the case of "using SKU low-price drainage", the handling measures of "restricting SKU customization" will be added. (The above specific changes are exemplified by inconsistent advertising information and product elements, and evasion of information violation handling of changes). Change time: This change was announced on March 17, 2017. It was officially effective on March 24, 2017, and was later postponed to the 28th.
5. Changes to the "Taobao Global Shopping Market Management Specifications". Main changes:
Clarify the requirements for the main store category of Taobao’s global shopping market. Change time: This change will be announced on March 24, 2017 and will take effect on March 31, 2017.
Taobao’s new anti-counterfeiting rules 2017 are also severe rectification behaviors after 315’s anti-counterfeiting rules. They can also be regarded as warning some sellers to be careful and read Taobao’s new anti-counterfeiting rules 2017 so that they can better know how to avoid unnecessary troubles.
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