·Short the time for "low price before the event" from 30 days to 15 days, allowing merchants to participate in marketing activities more flexibly, arrange marketing resources, and also provide 15 days of insured price after the event.
·In the future, any violation of any activity of merchants on the marketing platform will be accumulated on the marketing platform and will affect their participation in the activities of the entire marketing platform.
·The indicators such as DSR, refund rate, and AB-type points deduction violation restrictions were unified among various marketing platforms to reduce the merchant’s understanding cost.
At the end of last year, Alibaba Group CEO Zhang Yong announced in an open letter to internal employees that the Tmall team and the Juhuasuan team will be fully integrated, and Tmall will establish three major business groups, marketing platform business departments and operation centers, and transform them into a new architecture with a "three vertical and two horizontal" mesh collaboration system plus several independent business departments.
Among them, the marketing platform divisions, including Juhuasuan, Jumingpin, Very Big Brands, Global Selection, Massage Selection, Taobao Shopping, Brand Clearance, etc., have built a unified marketing backend and marketing entrance.
Before the merger, the basic access of these marketing portals was different. After the establishment of the Marketing Platform Business Department, they were sorted out and unified. On April 26, the unified "Market Platform Basic Investment Standards" (hereinafter referred to as "Standards") and the "Market Platform Merchant Management Rules" (hereinafter referred to as "Rules") were publicly announced. It not only applies to all businesses of the marketing platform, but will also be applied to Super Brand Day, Trial, etc. in the future.
This rule and standard have been expanded and optimized based on Juhuasuan's basic investment promotion standards and merchant management rules. It is more suitable for merchant management and consumer protection of the entire marketing platform. It also means that merchants can compete more healthily and fairly, and can benefit consumers through a variety of marketing methods.
The main points are:
1. Unify the standards for price control.
Interpretation: The time for "low price before the event" has been shortened, from 30 days to 15 days, allowing merchants to participate in marketing activities more flexibly, arrange marketing resources, and also provide 15 days of insured price after the event.
In addition, in terms of price control standards, various activities between marketing platforms no longer blindly pursue low-price competition, but encourage merchants to better achieve the goal of integrating product and effect through different marketing methods.
2. Unify merchant management rules.
Interpretation: Judging from the unified merchant management rules, the marketing platform will more guarantee consumers' stable purchasing minds and promote fair competition among merchants. In the future, any violations of any activity of merchants in the marketing platform will be accumulated on the marketing platform and will affect their participation in the activities of the entire marketing platform.
3. In addition, this time, the indicators such as DSR, refund rate, and AB-type points deduction violation limits are also unified among various marketing platforms to reduce the merchant’s understanding cost.
The public announcement of this rule is April 26, 2017 and will officially take effect on May 15, 2017. That is to say, the marketing platform (Juhuasuan, Juming Products, Very Big Brands, Global Selection, Massage Selection, Taobao Shopping, Brand Clearance) activities starting from May 15, 2017 are applicable to this investment promotion standard.
Attached the Overview of "Main Marketing Platform Investment Standards"
For details, please refer to: rulesale.taobao.com/detail?cid=347&id=5644
The "Marketing Platform Merchant Management Rules" was solicited for comments on April 26, 2017. If you have any comments or suggestions, you can send an email to policy_yingxiao@service.tmall.com before May 3, 2017 (the recommended email title is: Feedback for soliciting opinions on adjustments to "Marketing Platform Merchant Management Rules") for feedback.
"Marketing Platform Merchant Management Rules" include the following violations
For details, please refer to: rulesale.taobao.com/detail?cid=346&id=5642
After the marketing platform deducts points to the node, the restrictions on marketing activities (Juhuasuan, Juming Products, very big brands, global selection, mass sales and preferential, Taobao rush purchase, brand clearance) will be restricted. The corresponding restrictions will be as follows:
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