E-commerce Evening News on September 25

E-commerce newsletter

1. Tmall International releases the "three new" strategy of Double 11 incubating 9 new products for the first time.

On September 25, Liu Peng, general manager of Tmall Import and Export Business Group, said at the Double 11 Merchant Conference on Import Business that Tmall International and Koala Haigou have collaborated to serve more than 3,000 overseas brands on the two platforms, helping them seize the best growth opportunity in the year Double 11.

At the meeting, Tmall International released the "three new" strategy for Double 11 in 2019: tapping new import consumption needs through three methods: incubating "new categories", introducing "new brands", and launching "new products", and continuously meeting young consumers' pursuit of diversified imported lifestyles.

At the same time, Tmall International has set a Double 11 goal for the "three new" strategy: focus on incubating nine new trend categories, tapping consumption potential, and increasing the transaction volume of new categories Double 11 to twice last year. Before Double 11, more than 400 new overseas brands will be introduced to create more than 100 new brands with transactions of more than 10 million in Double 11. More than 3,500 imported new products have been released in a concentrated manner, of which 3,000 are the exclusive first launch of Tmall International. (Tmall International)

2. Alibaba Harvest Festival sells 800 million pieces of agricultural products in 23 days. 400,000 live broadcasts on agricultural products

On September 25, Alibaba announced the report on the Harvest Festival. As of September 23, Alibaba's Harvest Festival promoted 800 million agricultural products to rise in 23 days, with 400,000 live broadcasts involving agricultural products, attracting 760 million visitors. It is expected that by the end of the Harvest Festival at the end of September, the upward trend of agricultural goods will exceed 1 billion pieces, an increase of more than 300% year-on-year. Data shows that this year's Harvest Festival is more dynamic in the sinking market, with orders from second- and third-tier cities exceeding 52%. During this harvest festival, Alibaba aggregated 13 agricultural-related businesses of the Group, linking 1,000 core agricultural product production areas and 832 national poverty-stricken counties across the country. (Tianxia Online Business)

3. Suning becomes a designated e-commerce sales platform for Moutai, with Feitian starting sales in October for 1,499 yuan

On September 25, Suning.com officially signed a contract with Kweichow Moutai, becoming the designated e-commerce sales platform for Kweichow Moutai, and was able to sell affordable Moutai liquor online. This is also the first time that Moutai liquor is being launched for comprehensive e-commerce channels. In response to the sale of Moutai liquor, Suning has introduced special measures to prevent order brushing, and eliminate simulators, scripts and other machine brushing through prevention and control strategies. At the same time, it adds purchase restrictions for each user to ensure that consumers who truly love Moutai can buy affordable Moutai liquor. It is expected that consumers will be able to buy affordable Moutai liquor from Suning in October. (E-commerce News)

4. Another social e-commerce project on JD.com is exposed: Yunxiaodian

Recently, JD Cloud launched JD Cloud Store. In addition to enjoying product discounts, users can also enjoy profits such as customer promotion dividends. They also manage fans through the JD Cloud Store backend, view cumulative sales, revenue status and obtain marketing tools to gain skills and experience in e-commerce operations. (Yibang Power)

5. Xianyu officially launched consignment service

On September 25, Xianyu officially launched a consignment service recently and pioneered the "guaranteed price" auction model. It not only promises to help consumers sell 100%, but will also sell at an average price of 30% higher than the market recycling price within 48 hours. In addition to mobile phones, Xianyu consignment categories will also be expanded to 3C digital products, luxury goods, etc. Shi Jian, director of Xianyu Operations, revealed: "Starting next month, we will also launch a 'low compensation' activity. If the price of users selling on Xianyu consignment is lower than the price of the market recycling platform, we will double the difference to ensure the interests of consumers." (E-commerce News)

Internet Information

6. Ali Damo Academy announced its 2nd anniversary report card: won more than 40 world firsts

On September 25, Alibaba Damo Academy announced its research results and progress after its establishment. As of September 2019, the Damo Academy has published nearly 450 papers in the top international academic conferences, and won more than 40 world firsts in algorithms in natural language processing, intelligent voice, visual computing and other fields; the Damo Academy has established a global R&D network, and has set up R&D centers in China, Southeast Asia, Europe, the Middle East, North America, Israel and other places, and has carried out scientific research project cooperation with more than 100 scientific research teams from more than 150 well-known universities around the world. (E-commerce News)

7. Alibaba empowers targeted poverty alleviation through the "Internet +" model

According to September 25, Li Shaohua (nickname Kublai Khan), vice president of Alibaba Group and general manager of the rural business department, was interviewed and gave detailed answers to Alibaba's poverty alleviation model. It is reported that Alibaba Rural Business Department has been established for nearly five years, and is responsible for collaborating with other Alibaba economic business departments to build a "urban-rural dual channel" and improving rural financial, logistics and commercial infrastructure. After years of exploration, Alibaba has formed a "Internet + poverty alleviation" model that is "sustainable, participateable and referenceable". (E-commerce News)

8. Alibaba Artificial Intelligence Laboratory Releases "Family Brain" Plan

On September 25, at the Yunqi Conference, Alibaba Artificial Intelligence Laboratory officially released the "Family Brain" plan, which will use Tmall Elf as the home terminal, integrate various human-computer interaction methods such as voice, vision, and touch, and create a smart home in the 5G era through AI perception, understanding and decision-making capabilities. The "family brain" will integrate the ecological capabilities of Alibaba's economy and will be piloted first in Quzhou City, Zhejiang Province. In addition, Tmall Genie has also released two new products with screens, realizing full-duplex natural dialogue technology in all fields for the first time in smart speakers. (E-commerce News)

9. Baidu: More than 145,000 public hospital names have been protected, and will be fully covered in the future

On September 25, Baidu announced through its official WeChat public platform that Baidu has provided protection for more than 30,000 public hospitals and 145,000 entries (full term, abbreviation term, common term, variant term), with a coverage rate of up to 99%. At the same time, information feedback on public hospitals across the country is still continuing. In the near future, Baidu Search will achieve full coverage of public hospital brand protection. (E-commerce News)

Cross-border e-commerce

10. Shoptago, a self-built website platform, received an investment of 8 million yuan

On September 25, Shoptago, a self-built website building platform for cross-border e-commerce, has recently completed 8 million yuan in financing. The investor of this round is Ueeshop, a domestic cross-border e-commerce website building platform. This fund will also be used to accelerate the optimization of user experience, research and development and marketing of APP management platform. (E-commerce News)

 Click to register to apply to join the well-known domestic e-commerce network - Laogao E-commerce Club. Any merchants from all over the country, Tmall merchants, Taobao Crown Store, Jinguan Store, and other e-commerce platform merchants can apply to join!

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