Laogao E-commerce Newsletter on April 12

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on April 12] 1. NetEase Cloud Music users exceeded 300 million and announced that it had received 750 million yuan in Series A financing; 2. Beijing interviewed 15 websites, and no words such as "school district housing" were allowed to appear; 3. Best Logistics may go to the United States in September to raise US$1 billion; 4. Tmall Electrical Appliances Meijia plans to expand new retail, launching 100,000 digital stores in 2017; 5. 2017 China Family Scenario Internet Consumer Insight Report.

　　1. NetEase Cloud Music users exceeded 300 million and announced that it had received 750 million yuan in Series A financing

　　On April 12, NetEase Cloud Music announced that the company has recently completed a Series A financing. The amount of financing for this round is 750 million yuan, led by Shanghai Radio and Television Station and SMG Strategic, with Mango Cultural and Creative and CICC Jiatai Fund participating. After this round of financing, NetEase Cloud Music's valuation reached 8 billion yuan. At the same time, NetEase Cloud Music announced that the number of users has exceeded 300 million. (Source: Finance Network)

　　Comment: I want to say that watching stories on NetEase Cloud Music is much more interesting than listening to music.

　　2. Beijing interviews 15 websites, and no words such as "school district housing" are allowed to appear again

　　On April 12, the Beijing Municipal Housing and Urban-Rural Development Commission, the Municipal Bureau of Industry and Commerce, and the Municipal Internet Information Office jointly interviewed 15 websites including Lianjia.com, I Love My Home, Fangtianxia.com, Aiwu Jiwu.com, Home, Sina Leju.com, Sohu Focus Real Estate.com, Tencent Real Estate.com, and required all websites to remove houses with illegal information before 24:00 on April 12. After 24:00 on April 12, words such as "school district housing", "unlimited appreciation potential", and "commercial and residential use" shall not appear on the property information websites, otherwise they will be strictly investigated. (Source: 21st Century Business Herald)

　　Comment: Treating symptoms but not root causes.

　　3. Best Logistics may go to the United States in September and plans to raise US$1 billion

　　On April 12, the Wall Street Journal quoted people familiar with the matter today as saying that Best Logistics, funded by Alibaba and Foxconn, plans to raise about $1 billion through an IPO in the United States (initial public offering). The person familiar with the matter said that Best Logistics has begun to contact investment banks and discuss matters related to IPOs. It is expected that Best Logistics will eventually conduct an IPO in September or October this year. (Source: Sina Technology)

　　Comment: This time, if Best Logistics successfully listed in the United States, it will also become one of the well-known IPO transactions in the United States this year.

　　4. Tmall Electric Appliances Meijia plans new retail and launches 100,000 digital stores in 2017

　　On April 11, Tmall Electric Appliances Meijia released its 2017 strategic development plan for the first time: to do overall operation around the "home" scenario, promote 100,000 digital stores, and incubate 5 emerging industries with a total of 10 billion yuan within three years. The former refers to helping brands enter the era of online and offline integration, while the latter refers to Tmall using big data to help merchants realize flexible supply chains and transform into C2B manufacturing, thereby bringing sales growth. Yin Jing, president of Tmall Electric Appliances Meijia Business Group, said that Tmall will empower merchants to prosper the entire electrical appliance Meijia ecosystem through five major methods, including new technology, omni-channel, new manufacturing, all-around marketing, and C2B customization. (Source: Tianxia Online Business),

　　Comment: Scenario-based is an important dimension of current brand strategy.

　　5. 2017 China Family Scenario Internet Consumption Insight Report

　　On April 11, the First Financial Business Data Center (CBNData) and Tmall Electric Appliances and Meijia Business Group jointly released the "2017 China Family Scenario Internet Consumption Insight Report" This is the first domestic Internet consumption report based on home scenarios, including home appliances, small home appliances, 3C digital, home decoration, furniture, home furnishings, books, flowers and other 13 industries, covering nearly 8,000 categories and more than 75,000 domestic and international brands. The report is based on Alibaba's big data, and has a deep insight into the consumption behavior of Chinese people online, revealing that China's family scene consumption has six major trends: younger, healthy, intelligent, personalized, trendy and refined, providing an important reference for people who are increasingly paying attention to the quality of life. (Source: First Financial Daily)

　　Comment: Merchants pay attention to research.

　　6. The rectification of Internet air ticket sales has been launched again, and the scope of supervision has been expanded to all platforms

　　On April 11, the third Civil Aviation Service Summit was held in Chengdu. According to the meeting, in the special rectification campaign for Internet ticket sales conducted by the China Air Transport Association (hereinafter referred to as the Air Transport Association) last year, four major online travel platforms such as Qunar and Ctrip handled a total of 91 illegal enterprises and cleaned up 39 agent enterprises. Chu Yang, Secretary-General of the Air Association, said that this year, the special rectification campaign will continue and will be expanded to all platforms engaged in online air ticket sales. (Source: Daily Economic News)

　　Comment: I hope the chaos in online air tickets can be reduced.

　　7. Cross-border e-commerce transactions reached 6.3 trillion last year

　　On April 11, according to the "2016-2017 China Cross-border E-commerce Market Research Report" released by third-party agency iMedia Consulting, the overall transaction scale of China's import and export cross-border e-commerce (including retail and B2B) reached 6.3 trillion yuan in 2016, more than twice that in 2013, and the number of overseas shopping users reached 41 million. The report analyzed that by 2018, the overall transaction scale of China's import and export cross-border e-commerce is expected to reach 8.8 trillion yuan.

　　The increase in transaction volume is closely related to the increase in the scale of overseas shopping users. According to iMedia Consulting data, the number of overseas shopping users in China reached 41 million in 2016, and by 2018, the number is expected to reach 74 million. In 2016, the growth rate of China's overseas shopping users reached 78.3%. (Source: Tianxia Online Business)

　　Comment: With the improvement of domestic consumption levels, cross-border e-commerce will maintain rapid development for a considerable period of time.

　　8. Doraemon cooperates with Sesame Credit, no deposit for more than 700 points

　　On April 12, Doraemon announced that users with Sesame credit scores of more than 700 will be exempted from the 300 yuan deposit when renting clothes on the multi-platform platform and will directly share clothes. Doraemon said that this service will be launched simultaneously in all cities across the country. It is worth noting that in addition to the clothing rental platform, multiple shared bicycle platforms have previously reached cooperation with Sesame Credit, and can ride a bicycle without a deposit after the credit score reaches a certain value. In addition, Sesame Credit is also widely involved in businesses such as renting power banks, and its application scenarios have begun to expand at an accelerated pace. (Source: Phoenix Technology)

　　Comment: Sesame Credit is a good thing.

　　9. Didi has won another game! Obtained a "license" for online car-hailing in Guiyang

　　4月12日消息，贵阳市道路运输管理局向滴滴出行正式颁发《网络预约出租汽车经营许可证》，意味着滴滴成为具备在贵阳提供线下服务资格的网约车平台。据了解，按照交通运输部等7部委发布的《网络预约出租汽车经营服务管理暂行办法》（简称“网约车新政”）规定，网约车平台应具备线上、线下服务能力。此前滴滴在天津获得的网约车线上服务能力认定可在全国范围通用。截至目前，贵阳成为继天津、成都、沈阳、青岛和杭州之后，又一个向滴滴颁发线下许可证的城市。（来源：腾讯科技）‘

　　Comment: Business innovation and cooperation between relevant departments need to be taken slowly.

　　10. Youzan’s “Cycle Purchase” is launched, can you also choose the delivery date?

　　On April 12, mobile retail service provider Youzan officially launched the marketing tool "cyclical shopping" yesterday. Cyclical purchase is the monthly annual ordering business in industries such as flowers. Buyers pay in one lump sum and merchants ship multiple times per cycle. Merchants can see the cyclical shopping business in the marketing sector of Youzan WeChat Mall. It is understood that China Innovation Payment Group and Youzan entered into a purchase and sale agreement, with Youzan's market value of about HK$4.1 billion. (Source: Yibang Power Network)

　　Comment: I always feel that this kind of service is a bit useless.

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